
Sampoerna's Role in Indonesia's Tobacco Industry is a significant one. The company was founded in 1913 by Liem Seeng Tee, a Chinese immigrant who saw an opportunity to produce cigarettes in Indonesia.
Sampoerna's early success can be attributed to its ability to produce high-quality cigarettes at an affordable price, making them accessible to the masses. This strategy helped the company gain a strong foothold in the Indonesian market.
Sampoerna's iconic cigarette brands, such as Dji Sam Soe and A Mild, have become household names in Indonesia. These brands have been popular for generations, with many Indonesian smokers having grown up with them.
Sampoerna's commitment to quality and affordability has made it a staple in Indonesian society, with its products being widely available across the country.
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Business Performance
Sampoerna's sales have surpassed Rp11tn in the first quarter, a significant growth of 11.6 percent compared to the same period last year.
The company's cigarette net sales, excluding customs, stood at Rp11.93 trillion.
Selling expense also saw a notable increase of 11.3 percent, reaching Rp6.47 trillion from Rp5.81 trillion.
This growth in selling expense has somewhat restrained the company's net profit.
Industry and Market
Sampoerna is a well-established company in the tobacco industry. It has a long history dating back to 1913 when it was founded by Liem Seeng Tee.
The company has undergone significant changes over the years, including a merger with British American Tobacco (BAT) in 2005. This partnership has enabled Sampoerna to expand its operations and reach a wider market.
Sampoerna's presence in the market is significant, with its products being sold in various countries, including Indonesia and other parts of Southeast Asia. Its brands, such as Dji Sam Soe and A Mild, are well-known and popular among consumers.
Locations
Our company has a presence in two major cities in Indonesia: Jakarta and Surabaya. We have a primary location in Jakarta.
You can find us at One Pacific Place in the Sudirman Central Business District (SCBD), which is located at Jl. Jenderal Sudirman Kav. 52-53, Jakarta, DKI Jakarta 12190, ID.
We also have a location in Surabaya, at Jalan Rungkut Industri Raya no. 18, Surabaya, East Java 60293, ID.
If you're planning a visit, you can get directions to our locations using the links provided.
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Indonesia's Kretek Puffs

Indonesia has a unique cigarette product called kretek, which is made by adding cloves to tobacco.
The House of Sampoerna is a top tourist attraction in Surabaya and a working cigarette factory that specializes in kretek cigarettes.
Kretek were originally marketed as a medicinal product to cure asthma, but that's not the case and they're as unhealthy as any other cigarette.
Over 400 women workers hand-roll cigarettes at the House of Sampoerna, producing about 325 kretek per hour.
Two-thirds of adult males in Indonesia smoke, and it's alleged that some boys as young as seven years old are picking up the habit.
A packet of 20 cigarettes is cheaper than the price of an average meal in Indonesia.
Frequently Asked Questions
What are Sampoerna cigarettes?
Sampoerna cigarettes are a type of clove cigarette, also known as kretek cigarettes, produced by Indonesia's largest tobacco company. Sampoerna 'A' Mild is a popular brand, offering a filter cigarette in white paper.
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