
Roku Inc is a leading streaming media player company that has seen significant growth in recent years. The company's stock has been on a roll, with a market capitalization of over $20 billion.
In 2020, Roku Inc's revenue surged to $1.9 billion, a 79% increase from the previous year. This growth can be attributed to the increasing demand for streaming services.
Roku Inc's strong revenue growth has led to a significant increase in its stock price, with a 5-year return of over 1,000%. This makes it an attractive investment option for many investors.
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Financial Performance
Roku Inc's financial performance is a key aspect to consider when evaluating the stock. As of 9/26/2025, Roku's trailing total returns, which may include dividends or other distributions, are available for review.
Roku's balance sheet and cash flow reveal a total cash of $2.25B (mrq) and a total debt/equity ratio of 21.89% (mrq). This suggests a relatively high debt level compared to its equity.
Roku's financial strength metrics, when compared to its peers, show a quick ratio of 2.60, indicating a strong ability to cover its short-term obligations. In contrast, Amazon's quick ratio is significantly lower at 0.81.
Broaden your view: Roku Stock Buy Sell or Hold
Performance Overview

ROKU's performance has been a mixed bag over the years. The company's 52-week high was $99.80, while its 52-week low was $48.33, indicating significant price fluctuations.
ROKU's current share price is $74.49. This price is a far cry from its IPO price, which has seen a staggering 216.98% increase.
In the past year, ROKU's share price has declined by 15.27%. This is a concerning trend, especially when compared to the broader market.
Here's a summary of ROKU's performance over different time periods:
ROKU's performance is also affected by its beta, which measures its volatility relative to the market. With a beta of 2.08, ROKU is more volatile than the average stock.
Discover more: Roku Inc Stock Price
Financial Position and Cash Flow
Let's take a closer look at the financial position and cash flow of the companies in question. The total cash on hand is a significant indicator of a company's financial health, and in this case, we see that it's a substantial $2.25 billion.
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This cash reserve can be used to cover short-term expenses, pay off debts, or invest in new opportunities. The total debt to equity ratio, on the other hand, is a measure of how much debt a company has compared to its equity. In this case, the ratio is 21.89%, indicating a relatively modest level of debt.
A levered free cash flow of $628.03 million is also a positive sign, as it shows that the company is generating a significant amount of cash from its operations.
Here's a brief comparison of the companies' quick and current ratios, which indicate their ability to pay off short-term debts:
These ratios suggest that ROKU has a strong ability to pay off short-term debts, while AMZN and AAPL have relatively weaker positions.
Valuation and Strength
Roku Inc's valuation metrics are a great place to start when evaluating the stock's strength. Market Cap stands at 14.67B, while Enterprise Value is 12.99B.
The company's Price/Sales ratio is 3.31, which is a significant indicator of its valuation. This ratio helps us understand how much investors are willing to pay for each dollar of sales generated by the company.
Roku Inc's Price/Book ratio is 5.66, indicating that investors are valuing the company at a premium compared to its book value. This could be due to the company's growth prospects and competitive advantage in the streaming market.
Here are some key valuation metrics for Roku Inc compared to its peers Amazon and Apple:
Valuation Measures
Valuation Measures are a crucial aspect of evaluating a company's financial health. Market Cap is a key metric, as seen in Example 1, where the Market Cap of a company is $14.67B.
Forward P/E is another important metric, which measures the price of a stock relative to its earnings. In Example 1, the Forward P/E is 136.99, indicating that investors are willing to pay a premium for this company's future earnings.
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The Price/Book ratio is a useful metric for evaluating a company's valuation, as seen in Example 2, where the Price/Book ratio for ROKU is 5.52. A lower ratio typically indicates that a company's stock is undervalued.
In Example 3, we see that the company has a significant amount of cash on hand, with a Total Cash of $2.25B. This can be a sign of financial strength.
A company's Enterprise Value/Revenue ratio can also provide insights into its valuation. In Example 1, this ratio is 2.96, indicating that the company's Enterprise Value is relatively high compared to its revenue.
Here's a summary of some key Valuation Measures:
- Market Cap: $14.67B
- Forward P/E: 136.99
- Price/Book ratio: 5.52 (ROKU), 7.27 (AMZN), 57.33 (AAPL)
- Enterprise Value/Revenue: 2.96
Price Volatility
Roku's price volatility is a key factor to consider when evaluating its strength. ROKU's average weekly movement is 8.8%, which is higher than the entertainment industry average of 7.5% and the market average of 6.3%.
In comparison to other stocks, ROKU's volatility is moderate. The 10% most volatile stocks in the US market have an average movement of 17.7%, while the 10% least volatile stocks have an average movement of 3.1%.
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Over the past year, ROKU's weekly volatility has remained stable at 9%. This suggests that the company's price is not experiencing significant fluctuations.
Here's a comparison of ROKU's volatility to the market and industry averages:
Overall, ROKU's price volatility is not extreme, but it's still higher than the market average. This could be a consideration for investors looking to minimize risk.
Profitability and Returns
Roku Inc's profitability and returns have been a mixed bag. The company's profit margin is a concerning -1.40%, indicating that it's not generating enough revenue to cover its costs.
Return on Assets (ROA) is another metric that highlights the company's struggles, with a negative return of -1.95% in the trailing 12 months. This means that for every dollar invested in assets, Roku Inc is actually losing a few cents.
On the other hand, the company's revenue has been growing, reaching $4.39 billion in the trailing 12 months. However, this growth hasn't translated to profitability, with a net income of -$61.51 million in the same period.
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In comparison to its peers, Roku Inc's profitability is lagging behind. Here's a look at the company's return on assets and equity compared to Amazon (AMZN) and Apple (AAPL):
As you can see, Roku Inc's return on assets and equity is significantly lower than its peers. This suggests that the company may need to improve its operational efficiency and profitability to catch up with the competition.
Market Comparison
Roku Inc stock has had a mixed performance in the market. Over the past year, Roku's stock price has actually decreased by -9.88%.
The S&P index, on the other hand, has seen a significant increase of +22.93% over the same period.
Roku's stock has been struggling for the past five years, with a decline of -37.76%. In contrast, the S&P index has grown by +83.67% during the same time.
Here's a comparison of Roku and the S&P index over the past five years:
Roku's stock has still managed to grow significantly since its IPO, with a return of +241%. However, this growth hasn't kept pace with the S&P index, which has also seen substantial growth since its IPO at +140%.
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Insiders Exercised Options and Sold $1.4M Stock

Insiders at Roku Inc. have been busy exercising their options and selling off stock, with one insider selling $1.4 million worth of shares in a single transaction.
This insider activity is a notable development in the company's stock performance, and it's worth paying attention to.
One insider sold 25,000 shares at $56.00 per share, resulting in a total of $1.4 million in sales.
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Investor Updates
Roku Inc stock has seen significant growth in recent years, with a total revenue of $1.78 billion in 2020, up 73% from the previous year.
The company's streaming business has been a major driver of this growth, with active accounts increasing to 51.2 million in 2020, a 51% increase from the previous year.
Roku's ad revenue has also been on the rise, with $1.06 billion in ad revenue in 2020, up 53% from 2019.
The company's partnerships with major TV manufacturers have helped to expand its reach and increase its user base, with partnerships with brands like TCL and Hisense.
Roku's focus on innovation has also paid off, with the company launching new features and products, such as its voice remote and enhanced search capabilities.
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Market Sentiment
Roku's market sentiment is often compared to a bull or a bear, but what does that really mean? A bull market is a period of time when stock prices are rising, while a bear market is a period of time when stock prices are falling.
The comparison to a bull or a bear is a common way to describe market sentiment, but it's not a formal investment term.
Market sentiment is a crucial aspect of investing, as it can influence investor decisions and the overall direction of the market.
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Frequently Asked Questions
Who owns the most ROKU stock?
The largest shareholders of ROKU stock include institutional investors such as Fmr LLC, Vanguard Group Inc, and BlackRock, Inc. These major investors hold significant stakes in the company, influencing its direction and performance.
What is the highest ROKU stock has ever been?
The highest ROKU stock price ever recorded was $479.50 on July 26, 2021. This is a significant milestone in the company's stock history.
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