Record Label Distribution Options for Artists and Labels

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As an artist or label, you have several options for record label distribution. Major labels typically take a 50-70% cut of your sales, leaving you with 30-50% of the revenue.

You can also consider independent distributors like CD Baby, which charges a flat fee of $9.95 per album. This option is ideal for DIY artists who want to maintain creative control.

In addition to these options, you can also partner with a hybrid distributor like DistroKid, which offers a 10% commission on sales. This is a good option for artists who want to reach a wider audience without sacrificing too much revenue.

What is Record Label Distribution?

Record label distribution is a crucial part of the music industry, and it's not just about getting your music out there - it's about getting it out there in the right way.

Record labels have huge resources behind them, which they use to promote and grow their artists' music careers. They can utilize their influence with broadcasters, streaming platforms, venues, retailers, and more to get your music heard by the most people possible.

Credit: youtube.com, Billboard Explains: Record Labels

A record label's role is multi-functional, meaning they help distribute your music, represent you, promote your music, and grow your music career alongside you. They usually provide support in the creation of music, but most of their resources go towards promoting your music.

Record labels have a vested interest in the success of their artists, and they make money by getting a return on their investment - in other words, making more money from your music than they invest in it.

Types of Distributors

There are three main types of distributors in the music industry: Aggregators, Service Distributors, and those that practice Self-Distribution.

Aggregators act as middlemen between artists and distributors, handling tasks such as accounting and marketing.

Service Distributors offer a more hands-on approach, providing additional services like marketing and promotion.

Self-Distribution is a DIY approach, where artists take on the responsibilities of distribution themselves, often working directly with streaming platforms and online retailers.

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FUGA is the world's biggest electronic dance distributor, founded in 2006 and now connected to over 260 digital platforms. They offer label service tools aimed at electronic labels, including DJ promo and royalty management.

One key feature of FUGA is their no distribution fees policy, which can save labels money on their releases. This, combined with their in-house PR and marketing, makes them a popular choice for electronic music labels.

Here are some key facts about FUGA:

  • Electronic music focused
  • Label and Artist focused
  • 15-40% commission of royalties
  • No distribution fees
  • Strict application only
  • In-house PR and marketing
  • Excellent sales/streaming reports

Amuse

Amuse is a new and interesting distribution start-up that uses data analysis to find award-winning artists. They use this data as a type of A&R to select artists doing well that they will offer a label deal to.

Amuse has a unique approach to distribution, with a focus on using data to identify talented artists. This approach is reflected in their app-only model, which doesn't have a desktop or web version.

One of the standout features of Amuse is that they offer zero fees or commission on royalties. This is a major advantage for artists, who can keep all of their earnings without having to pay a cent in fees.

Here are some key facts about Amuse:

  • App only (no desktop/web version)
  • 0% commission of royalties
  • No distribution fees
  • Investment backed – long term beware
  • Will offer 50/50 upstream label deal on artists that do well
  • No admin publishing to collect songwriter royalties

DistroKid

Credit: youtube.com, What is DistroKid? Music Distribution made Easy

DistroKid is a popular choice among artists and labels for music distribution. It's a tech-driven company that offers a no-frills approach to getting your music live on streaming platforms.

DistroKid is Spotify's officially preferred distributor for artists, which is a big deal. They offer payment splitting, but each artist or remixer needs to sign up for a $19/year account. This is a one-time fee, and it's a great option for those who want to release music frequently without breaking the bank.

Here are some key features of DistroKid:

  • Artist and Label focused
  • 0% commission of royalties
  • Yearly fee for unlimited songs
  • No admin publishing to collect songwriter royalties
  • Option for Beatport distribution by application

MondoTunes

MondoTunes is a distribution company based in the US with a significant market share for indie labels in Latin America. They're also one of YouTube's fastest-growing multi-channel networks (MCNs) with over 3 billion plays per month.

MondoTunes has a label-focused approach, which means they cater specifically to labels rather than individual artists. They're the most dominant distributor in Latin America, making them a great option for labels looking to expand their reach in this region.

Credit: youtube.com, MondoTunes Musicians Distribution Platform Full Review - Features, Strengths, Weaknesses

Here are some key facts about MondoTunes' distribution services:

  • 10% commission of royalties
  • Yearly distribution fees
  • Largest pool of online stores
  • No admin publishing to collect songwriter royalties

One of the benefits of working with MondoTunes is that they offer excellent sales and streaming reports, which can be incredibly helpful for labels looking to track their music's performance. However, it's worth noting that they don't offer admin publishing to collect songwriter royalties, which may be a drawback for some labels.

If this caught your attention, see: Etsy Shipping Label

How Distributors Work

In the music industry, distributors play a crucial role in getting your music to the right people. They come in different forms, with Aggregators, Service Distributors, and Self-Distribution being the main types.

Aggregators act as a middleman, collecting music from multiple labels and artists and sending it to retailers. Service Distributors, on the other hand, focus on specific genres or markets, offering more tailored services. Self-Distribution, as the name suggests, involves artists handling their own distribution, often with the help of a team or a small label.

Route Note

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Route Note is a distributor that focuses on the Asian and Chinese markets, claiming to cover 95% of the world's music market across 193 countries. They have a strong presence in these regions.

Route Note is an artist-focused distributor, which means they prioritize the needs of musicians and creators. This approach is a refreshing change from larger distributors.

One of the benefits of working with Route Note is their competitive commission rate. They charge a 15% commission of royalties, which is lower than what some other distributors charge.

Route Note also offers a unique advantage when it comes to distribution fees. Unlike some other distributors, they don't charge any distribution fees, which means you get to keep more of your earnings.

Here are some key features of Route Note:

  • Artist focused
  • 15% commission of royalties
  • No distribution fees
  • Strong market presence in China and Asia
  • In-house playlist pluggers
  • No admin publishing to collect songwriter royalties

Stem

Stem is a music distributor that's gained popularity among independent artists. It's label and artist focused, which means they cater specifically to those who want to maintain creative control.

Credit: youtube.com, Become a Distributor

One of the standout features of Stem is its payment splitting system, which is probably the best for independent distributors. You have to agree to splits with everyone on the record before they'll distribute you.

Here are some key facts about Stem:

  • They charge a 5% commission of royalties.
  • There are no distribution fees.
  • Stem is investment backed, which means they have long-term plans.
  • They have in-house playlist pluggers to help get your music out there.
  • They're very selective and only accept applications from certain artists.
  • They don't collect songwriter royalties through admin publishing.
  • They provide excellent sales and streaming reports.

Frank Ocean and DJ Jazzy Jeff are clients of Stem, which speaks to their reputation in the industry.

How Distributors Earn Money

Distributors make money by charging a fee for uploading and distributing each release to stores, or by taking a commission on your music revenue.

The larger and more established distributors typically use the commission model, as seen with bigger labels and artists as clients.

Some distributors offer a combination of both fee and commission models, while others provide extra services like marketing or specialist store uploads.

Manufacturing physical products like vinyl and distributing them to stores is also a way for distributors to earn money, but the margins are often very low.

Credit: youtube.com, How distributors earn income?

Triple V in the Netherlands is a good example of a distributor that manufactures and distributes physical products, but they're a rare exception.

For most artists, digital distribution is where 99% of sales come from, making it the primary focus for distributors.

Once established, you can explore options for vinyl distribution or even do it yourself, but digital distribution is where the bulk of your sales will come from.

Choosing a Distributor

Choosing a distributor can be a daunting task, but it's essential to get it right. A good distributor can help you reach a wider audience and increase your revenue, while a bad one can hold you back.

To choose a distributor, you need to consider your label's specific needs, including the number of artists you have, the volume of releases, and the target audience. Look for a distributor that offers flexibility in pricing and release options, especially if you plan to release music frequently.

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There are three main types of distributors: aggregators, service distributors, and self-distribution companies. Aggregators, like DistroKid, CD Baby, and Tunecore, offer a simple no-frills distribution service with a low or no commission % taken from your royalties. Service distributors, like Believe Digital, Ingrooves, and AWAL, offer label services or label management, where they handle the admin 'heavy lifting' for you for a higher commission. Self-distribution companies, like Identity Music, work on a royalties-share basis and offer a simple, easy distribution platform and digital rights management.

Here are some key features to look for in a distributor:

  • Flexibility in pricing and release options
  • Customer support and tools for managing royalties, tracking performance, and promoting releases
  • No hidden fees or long-term commitments
  • Integration with major services and platforms
  • Revenue splits and forever online distribution

Ultimately, the choice of distributor depends on your label's goals and current situation. Be sure to do your research and investigate the reputation of potential digital distributors, reading reviews and testimonials from other indie record labels who have used their services.

What Do Labels Do?

Record labels are multi-functional, taking care of music distribution, representation, promotion, and career growth for their signed artists.

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Their role is to help get your music heard by the most people possible, utilizing their influence with broadcasters, streaming platforms, venues, retailers, and more.

Record labels provide support in music creation, such as studio time, production expertise, and access to songwriters and other collaborators.

However, most of their resources go towards promoting their artists' music, making them a huge asset in the music industry.

Record label deals typically include a royalties or rights share agreement, where artists agree to give the label a percentage of their royalties or ownership of their releases.

The label's goal is always to get a return on their investment, meaning they aim to make more money from your music than they invest in it.

If a signed artist earns $1,000 in a year and the label is entitled to 70% of that, the label earns just $700 from that artist.

But if the label invests $10,000 in promoting, marketing, and advertising that artist and they go on to earn $100,000 in a year, the label makes $60,000 in profit.

Self Companies

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Self Companies are a great option for indie record labels, offering a simple and affordable way to distribute music. They usually charge a flat fee to distribute your music.

Companies like DistroKid, CD Baby, and Tunecore are examples of self-distribution companies. These companies have a very low or no commission % taken from your royalties.

With self-distribution, you get a no-frills distribution service that won't provide any marketing support or extra accounting or promotion services. This type of distribution is great for starting out due to the low cost of distribution.

You can upload any music and artwork and have it distributed on 95% of the digital stores, as long as your material is inoffensive. Unfortunately, there is no ultimate distributor to choose as it depends on your label goals and current situation.

These companies are focused on individual artists that want to sell their own music directly without a major record label. You'll need to list a record label when creating a release on a distribution platform, so you might list yourself as the record label, like Jonny Rotten Records.

Curious to learn more? Check out: How to Distribute Music without a Distributor

Choosing the Right Distributor

Credit: youtube.com, The 3Cs of selecting the right distributor

Choosing the right distributor is crucial for indie record labels. You need a platform that not only delivers your music to major services but also provides tools to grow your artists' careers.

Consider your label's specific needs, including the number of artists signed, volume of releases, target audience, and platforms you want to distribute to. This will help you find a distributor that offers flexibility in pricing and release options.

Assess the pricing models of different digital distributors, as some charge upfront fees while others take a percentage of your revenue. Compare the costs and revenue sharing percentages to determine which option aligns best with your financial goals.

Look for a distributor that offers flexible payout schedules, so artists don't have to wait for a quarterly payout. This will also allow you to access funds regularly to reinvest in promotions or new releases.

Some distributors offer extra services such as marketing or specialist store uploads, so consider what additional support you need. Others may offer label services or label management, which can include DJ emailing services, built-in accounting, and customer support.

For another approach, see: Eras Tour Gross Revenue

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Check the reputation of potential digital distributors by reading reviews and testimonials from other indie record labels. Look for distributors with a proven track record of success and satisfied clients.

Here are some key features to consider when choosing a digital distribution partner:

Ultimately, the choice of distributor depends on your label's goals and current situation. Use a distribution picker tool to narrow down your options and find the best fit for your needs.

Additional Services and Promotions

Some digital distributors offer additional services that can make a substantial difference in gaining momentum for your label and its artists.

These services can include marketing and promotional opportunities, such as collaborations with popular playlists, curators, and influencers.

Collaborating with popular playlists can increase the visibility of your music and help it reach a wider audience.

Influencers and curators can also help promote your music to their followers and fans, generating buzz and interest in your label's artists.

Strategies and Tips

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A cohesive distribution strategy is key to getting your music out there. It's the bridge between your artists and their audience, and without it, even the best music can go unnoticed.

Traditional physical distribution is still important, but digital channels dominate today's music industry. You need a clear plan that incorporates both to be successful.

Create limited-edition vinyl or CD releases to drive excitement and exclusivity. This can help build a loyal fan base and generate buzz around your artists.

Use social media and artist websites to promote both digital releases and physical products. This will help you reach a wider audience and keep your fans informed about new music and upcoming shows.

Leverage playlist pitching on platforms like Spotify to increase digital visibility. This can help you get your music in front of millions of potential fans.

Analyze your streaming data to inform tour locations and physical stock orders. This will help you make data-driven decisions and maximize your returns.

Credit: youtube.com, Explaining Alternative Record Distribution Strategies

Here are some key strategies to keep in mind:

  • Create limited-edition vinyl or CD releases to drive excitement and exclusivity.
  • Use social media and artist websites to promote both digital releases and physical products.
  • Leverage playlist pitching on platforms like Spotify to increase digital visibility.
  • Analyze your streaming data to inform tour locations and physical stock orders.

Choosing the right digital distribution partner is crucial. Look for a platform that delivers your music to major services and provides tools to grow your artists' careers.

Getting Started

You can distribute your music to the widest range of streaming platforms and shops worldwide. This is a crucial step in sharing your music with a global audience.

To begin, you'll want to consider the various platforms where your music will be made available. Distribute your music to the widest range of streaming platforms and shops worldwide.

Having a clear plan in place will help you navigate the process and ensure your music reaches the right people.

Digital Distribution

Digital distribution is where 99% of your sales will come from, so it's worth understanding how it works. Distributors make money by either charging a fee for uploading and distributing each release to the stores or taking a commission on your music revenue.

Credit: youtube.com, Music Distribution Explained - Digital Music Distribution & Traditional Music Distribution

The larger and more established distributors typically use the commission model, but some offer a combination of both or extra services like marketing or specialist store uploads. They may also offer deals where they manufacture actual products and distribute them to physical music stores.

Some distributors, like Triple V in the Netherlands, will press up 500-1000 copies of vinyl and distribute them to stores around the world if they believe a track has enough buzz. However, the margins are so low that the cost of manufacturing pretty much covers the profits.

Choosing the right digital distribution partner is a critical decision, and you need a platform that not only delivers your music to major services but also provides tools to grow your artists' careers. SoundOn is designed with the modern label in mind, allowing you to distribute music globally while maintaining 100% ownership and control.

Frequently Asked Questions

How much does AWAL distribution cost?

AWAL distribution has no upfront fees, instead taking a 15% commission from the revenue earned by your music. This means you can start releasing music without paying a dime upfront.

What music distributor is better than DistroKid?

Symphonic is considered a better option than DistroKid, offering a more comprehensive service with a competitive edge. However, approval as a partner is required to unlock its full potential.

Tommie Larkin

Senior Assigning Editor

Tommie Larkin is a seasoned Assigning Editor with a passion for curating high-quality content. With a keen eye for detail and a knack for spotting emerging trends, Tommie has built a reputation for commissioning insightful articles that captivate readers. Tommie's expertise spans a range of topics, from the cutting-edge world of cryptocurrency to the latest innovations in technology.

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