Quartz Publication History and Evolution

Quartz was launched in 2012 by Atlantic Media, a media company founded by David Bradley in 1985.

Quartz is headquartered in New York City, with an office in London.

Quartz is known for its digital-first approach, publishing news and analysis on a wide range of topics.

Quartz has a global team of journalists and editors who contribute to its content.

Quartz was launched on September 24, 2012, with a website designed to deliver content to mobile and tablet users. Its founding team members came from news organizations like Bloomberg, The Economist, The New York Times, and The Wall Street Journal.

Quartz's main office is located in New York, and it also has correspondents and staff reporters based in several other locations, including Hong Kong, India, London, Los Angeles, Thailand, and Washington DC.

In 2014, Quartz expanded into India, launching Quartz India. This was followed by the launch of Quartz Africa in 2015.

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Quartz's revenue was around $30 million in 2016, and it employed 175 people. This is a significant number of employees, and it shows the publication's growth at the time.

In 2017, revenue decreased to $27.6 million due to a decline in advertising. Despite this, Quartz's website still saw about 22 million unique visitors that year.

Quartz's email newsletters have a large following, with approximately 700,000 people subscribing to its roster of newsletters, including its flagship Daily Brief.

In July 2018, Japanese company Uzabase acquired Quartz from Atlantic Media for $86 million. This was a significant deal, and it marked a new chapter in the publication's history.

In October 2019, co-founder and CEO Kevin Delaney stepped down from his position. Zach Seward, who was the company's second employee, took over as CEO.

Revenue fell significantly in 2020, from $11.6 million in the first half of 2019 to $5 million in the first half of 2020. This decline was likely due to a combination of factors, including the pandemic and changes in the media landscape.

In April 2022, the site was sold to G/O Media.

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Quartz's content is structured around "obsessions" or phenomena, rather than traditional "beats" or topics.

Quartz often uses charts created through its Chartbuilder tool, which has been adopted by other media organizations, including CNBC, FiveThirtyEight, and The Wall Street Journal.

Quartz has expanded its use of generative AI to publish longer articles, but with disclaimers about potential inaccuracies due to the experimental technology used.

Quartz's articles often summarize other sources, which may be mangled or misrepresented.

Here are some of the topics Quartz has covered recently:

Content has been around for centuries, with ancient civilizations using various forms of content to share knowledge, stories, and ideas.

The earliest known forms of content date back to ancient Egypt, around 2500 BCE, where papyrus scrolls contained historical records, myths, and literary works.

Content has evolved significantly over time, with the invention of the printing press in the 15th century revolutionizing the way information was disseminated.

By the 19th century, newspapers and magazines became popular forms of content, providing readers with news, entertainment, and educational materials.

The rise of digital technology in the 20th century transformed the content landscape, with the internet and social media platforms making it easier to create, share, and consume content.

Today, content is more diverse than ever, with various formats, styles, and distribution channels available to reach audiences worldwide.

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Mondelez, the maker of Oreos and other snack foods, is using AI to lower its marketing costs. This is a significant move as AI technology continues to transform the way businesses operate.

The White House has warned of potential disruptions to holiday travel due to the government shutdown. This could lead to snarls and delays for travelers, making it essential to plan ahead.

Mondelez will use AI to market Oreos and other snack foods, which could lead to more targeted and efficient marketing campaigns. This is a trend we're seeing in many industries, where AI is being used to improve marketing efforts.

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Turkey prices are 40% higher than usual, which could impact Thanksgiving celebrations. This is a significant increase that may affect the way people plan their holiday meals.

Here are some of the recent updates that could impact your life:

Quartz's shift to a membership model allowed it to maintain its independence and continue to provide in-depth coverage of global news and trends. This change also enabled the publication to expand its coverage to include more in-depth, explanatory journalism.

The publication's focus on data-driven journalism has allowed it to stand out in a crowded media landscape, with its use of interactive data visualizations and infographics making complex information more accessible to readers.

Quartz's emphasis on storytelling and narrative has helped to create a more engaging reading experience, with its writers using a variety of techniques to bring complex ideas to life.

The publication's commitment to fact-based reporting has earned it a reputation as a trusted source of information, with its journalists working to verify information through multiple sources.

Quartz's expansion into new areas, such as Quartz Africa and Quartz India, has helped the publication to reach a broader audience and provide more targeted coverage of global news and trends.

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Quartz has had a tumultuous history when it comes to ownership. It was sold to its fourth owner since 2018, with G/O Media selling it to Redbrick, a Canadian software company, in a deal that also included The Inventory.

The sale marked the end of an era for Quartz's editorial staff, with all remaining employees let go except for editor-in-chief Dan Hirschhorn and executive editor Sarah Douglass. This was a new low for G/O Media, according to the GMG Union, who accused CEO Jim Spanfeller of "loading Quartz up with AI slop" prior to the sale.

Quartz was sold to G/O Media in 2022 for less than $10 million, a significant drop from its previous sale to Uzabase in 2018 for between $75 million to $110 million. This was the fourth time Quartz had changed hands in seven years.

Quartz's management had previously bought the outlet back from Uzabase in 2020, after it was sold to the Japanese company in 2018. This was part of Quartz's subscription era, which began in 2018 and saw the site shift its business model to paid subscriptions.

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The site's struggles with its business model are well-documented, with Quartz reporting a $18.4 million loss on $26.9 million in revenue in 2019. This led to two rounds of layoffs on the business side, and the site's co-founder and editor-in-chief Kevin Delaney left the company in 2019.

Quartz's ownership has been marked by a series of high-profile sales and layoffs, with the site's management struggling to adapt to the changing media landscape. Despite this, Quartz's editor-in-chief Dan Hirschhorn remains optimistic about the site's future, calling the sale to Redbrick a "new chapter" for the company.

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