
Purchasing a business can be a complex and daunting process, but with the right approach, it can also be a rewarding one. A key aspect of this process is purchase price allocation, which involves assigning a value to the various assets and liabilities of the business.
The goal of purchase price allocation is to accurately determine the value of the business's assets and liabilities, which is crucial for financial reporting and tax purposes. This process helps to ensure that the business's financial statements accurately reflect its true financial position.
To achieve this, businesses can use the acquisition method, which involves allocating the purchase price to the assets and liabilities of the business based on their fair market value. This approach requires a thorough analysis of the business's assets and liabilities, as well as the consideration of any potential liabilities or contingencies.
The allocation of purchase price can have a significant impact on a business's financial performance, so it's essential to get it right.
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What Is Purchase Price Allocation?
Purchase price allocation is a fundamental concept in accounting that helps businesses accurately value their acquired assets and liabilities. The basic principle behind it is that the value of the consideration in a transaction must be allocated to the acquired assets and liabilities.
This means that the total purchase price is divided among the various assets and liabilities, with some value often left over. The residual value is then allocated to goodwill, which represents the expected future benefits of the acquisition.
The value of the consideration is typically the cash or other assets paid to acquire the business, plus any liabilities assumed by the buyer. This total value is then allocated to the specific assets and liabilities acquired, using a variety of methods and assumptions.
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M&A Process
The M&A process involves a lot of financial intricacies, especially when it comes to purchase price allocation.
Upon transaction close, the acquirer's balance sheet will contain the target's assets, which should carry their adjusted fair values.
The assets most likely to be written up or written down are property, plant & equipment (PP&E), inventory, and intangible assets.
These assets will have a significant impact on the acquirer's future financial statements.
The fair value of PP&E serves as the new basis for the depreciation schedule, spreading out the capital expenditure across the useful life assumption.
Depreciation and amortization can have a major impact on the acquirer's future net income and earnings per share figures.
Following a transaction with increased future depreciation and amortization expenses, the acquirer's net income tends to fall in the initial periods after the transaction close.
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PPA Execution
Executing Purchase Price Allocation involves a series of steps that help allocate the purchase price to the target company's assets and liabilities.
The first step in PPA execution is to assign the fair value of identifiable tangible and intangible assets purchased. This is crucial in determining the actual value of the assets acquired.
In practice, this means identifying and valuing all the assets and liabilities of the target company, which can be a complex and time-consuming process.
Here are the steps to perform PPA execution:
- Step 1: Assign the Fair Value of Identifiable Tangible and Intangible Assets Purchased
- Step 2: Allocate the Remaining Difference Between the Purchase Price and the Collective Fair Values of the Acquired Assets and Liabilities into Goodwill
- Step 3: Adjust Newly Acquired Assets of the Targets and Assumed Liabilities to Fair Values
- Step 4: Record Calculated Balances on the Pro Forma Balance Sheet of the Acquirer
By following these steps, companies can ensure that their PPA execution is accurate and compliant with accounting rules established by IFRS and U.S. GAAP.
When to Act
In larger transactions, pre-deal PPA have become more common.
The main reason for carrying out pre-deal PPA is to obtain more clarity on the value of intangible assets of the targets which are not necessarily booked on the balance sheet of the Target.
Pre-deal PPA enables the acquiring company to perform a number of analyses which would not necessarily be possible without a PPA.
In these situations, it's best to act quickly to take advantage of the clarity provided by a pre-deal PPA.
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PPA Execution
PPA Execution is a crucial step in the M&A process. It's essential to allocate the purchase price correctly to ensure accurate financial reporting.
The first step in PPA execution is to assign the fair value of identifiable tangible and intangible assets purchased. This involves valuing assets such as property, equipment, and intellectual property.
The remaining difference between the purchase price and the collective fair values of the acquired assets and liabilities is allocated to goodwill. This is a significant step, as it can impact the acquirer's financial statements.
To execute PPA effectively, it's essential to adjust the newly acquired assets and assumed liabilities to their fair values. This ensures that the acquirer's financial statements accurately reflect the value of the target company.
The final step in PPA execution is to record the calculated balances on the pro forma balance sheet of the acquirer. This involves presenting the financial statements of the target company as if it had been acquired for the full year.
Here are the steps to PPA execution summarized:
- Assign the fair value of identifiable tangible and intangible assets purchased.
- Allocate the remaining difference between the purchase price and the collective fair values of the acquired assets and liabilities to goodwill.
- Adjust newly acquired assets and assumed liabilities to fair values.
- Record calculated balances on the pro forma balance sheet of the acquirer.
Calculator (PPA)
The Purchase Price Allocation (PPA) Calculator is a crucial tool in the PPA process, helping to determine the fair value of the target company's assets and liabilities. It's used to calculate the allocatable purchase premium, which is the difference between the purchase price and the target's net tangible book value.
A good example of this is seen in Example 1, where the purchase price is $100 million and the net tangible book value is $50 million, resulting in a purchase premium of $50 million.
The PPA Calculator can also be used to calculate the goodwill, which is the excess of the purchase price paid over the fair value of the net identifiable assets acquired. In Example 3, the purchase price is $100 million and the fair value of the net identifiable assets is $50 million, resulting in goodwill of $50 million.
Here's a simple equation to calculate the purchase premium:
Purchase Premium = Purchase Price - Net Tangible Book Value
For instance, if the purchase price is $100 million and the net tangible book value is $50 million, the purchase premium would be $50 million.
In some cases, the purchase price may be less than the target's balance sheet value, which can result in a write-down of net assets. This is seen in Example 4, where the purchase price is $30B and the target company's net identifiable assets are $8B, resulting in a write-down of $22B.
To recap, the PPA Calculator is a valuable tool in determining the fair value of the target company's assets and liabilities, and is used to calculate the allocatable purchase premium and goodwill.
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Fixed Assets
Fixed assets can be a significant factor in purchase price allocation, and it's essential to value them correctly to avoid any discrepancies. Experts generally recommend valuing fixed assets when they're a material percentage of the purchase price, a critical part of the target's business, or when historic book value is materially different from fair value.
Valuing fixed assets can be a complex task, and it's often best to leave it to a professional. Your purchase price allocation provider may have the necessary skills and expertise to perform the valuation of fixed assets, especially if the amounts are likely to be material.
Here are some key considerations for valuing fixed assets:
- Material percentage of the purchase price
- Critical part of the target's business
- Historic book value is materially different from fair value
In some cases, the fair value of fixed assets can be significantly different from their historic book value. This was the case with Company B in the example, where the fair value of the company's assets was $8 billion, while the book value was $7 billion.
Goodwill Calculation Example
Goodwill is calculated as the difference between the purchase price and the total fair market value of assets and liabilities of an acquired company.
A company wishing to acquire a target company for $30 billion agreed upon a purchase price, but the target company reported net identifiable assets of $8 billion on its own balance sheet.
The fair value of the net assets is $24 billion, resulting in a $16 billion write-up of the values of the net identifiable assets.
The difference between the purchase price and the fair value of the net assets is $6 billion in goodwill acquired through the transaction.
The acquirer adds both the value of the written-up assets and the goodwill onto the balance sheet for a total of $30 billion in new net assets.
Here's a simple formula to calculate goodwill:
Goodwill Created = Purchase Price - (Collective Fair Values of the Acquired Assets and Liabilities - Deferred Tax Liability)
For example, using a 20% tax rate:
Deferred Tax Liability = $10 million * 20% = $2 million
Goodwill Created = $100 million - $50 million - $10 million + $2 million = $42 million
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Identifiable Intangible Assets
Identifiable intangible assets are a crucial aspect of purchase price allocation in M&A. They can be recognized separately from goodwill and measured at fair value if they meet specific criteria.
The criteria for identifying intangible assets include contractual or legal rights, even if they're not separable or transferable. This means that even if the rights are tied to the acquisition target, they can still be recognized as identifiable intangible assets.
To qualify as identifiable intangible assets, they must also be separable from the acquisition target and transferable without restrictions. This is a key distinction that sets them apart from goodwill.
Identifiable intangible assets can include both tangible and intangible assets, and their value is represented by the net identifiable assets on the acquired company's balance sheet. This value is calculated by subtracting the total liabilities from the total value of assets.
Here are the key characteristics of identifiable intangible assets:
- The intangible asset is related to contractual or legal rights.
- The intangible asset can be separated from the acquisition target and be transferred or sold without restrictions.
These characteristics are essential for identifying and valuing identifiable intangible assets in M&A transactions. By understanding these criteria, companies can ensure that they accurately allocate the purchase price and reflect the true value of the acquired assets.
Goodwill and Rollover Equity
Goodwill is a line item that captures the excess purchase price over the fair value of the target company's assets. It functions as a "plug" to ensure the accounting equation remains true post-transaction. Goodwill is typically tested for impairment on an annual basis but cannot be amortized, although the rules have been modified for private companies.
The goodwill recognized after purchase price allocation is calculated as the difference between the purchase price and the total fair market value of assets and liabilities of the acquired company. For example, if the purchase price is $100 million, the total fair market value of assets and liabilities is $50 million, and the deferred tax liability is $10 million, the goodwill created would be $42 million ($100 million - $50 million - $10 million + $2 million).
Rollover equity occurs when the seller maintains ownership in the combined entity. In such cases, the purchase price allocation provider may need to adjust the rollover equity value to fair value, especially if the shares received by the seller have different economic rights, are not allowed to vote, or have transfer restrictions.
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Goodwill
Goodwill is essentially the amount paid in excess of the target company's net value of its assets minus its liabilities. This excess amount is critical in accounting reporting.
Goodwill is calculated as a difference between the purchase price and the total fair market value of assets and liabilities of an acquired company.
From an acquirer's perspective, goodwill is critical in its accounting reporting because both US GAAP and IFRS require a company to re-evaluate all recorded goodwill at least once a year and record impairment adjustments if necessary. Goodwill is not depreciated but is sometimes amortized over time.
The goodwill recognized after purchase price allocation is typically tested for impairment on an annual basis but cannot be amortized, although the rules have been modified for private companies.
To calculate goodwill, you need to subtract the total fair market value of assets and liabilities from the purchase price. Let's break it down with an example:
As seen in this example, goodwill is calculated by subtracting the total fair market value of assets and liabilities from the purchase price, and then adjusting for any deferred tax liability.
What Is Rollover Equity
Rollover equity is a concept that arises when the seller of a business wants to maintain ownership in the combined entity. This can happen when the buyer and seller agree on a deal that includes the seller receiving shares in the new company.
The purchase price allocation provider will consider whether the rollover equity value needs to be adjusted to fair value. This is because the rollover equity can have different economic rights than the shares held by the majority owner.
For example, the shares received by the seller might not be allowed to vote on matters requiring a vote. This can make the rollover equity more complex to value.
The shares received by the seller might also have transfer restrictions. This can limit how easily the seller can sell their shares, making the rollover equity more difficult to value.
Some common factors that can affect the value of rollover equity include:
- The shares received by the seller have different economic rights than the shares held by the majority owner
- The shares received by the seller aren’t allowed to vote on matters requiring a vote
- The shares received by the seller have transfer restrictions
Financial Analysis and Tax
Financial statements of a purchaser must accurately reflect the assets and liabilities acquired, including intangible assets purchased, to inform stakeholders' decisions.
Lumping all intangible assets in goodwill can potentially overstate reported profits and increase the volatility of reported profit. This is especially concerning if a significant portion of the identified intangible assets have a limited economic life and are subject to amortisation.
For example, if Company A purchased Company B for MUR100m and Company B has MUR50m of net assets recorded on its balance sheet, identifying MUR40m of customer intangible assets through a PPA would significantly reduce the goodwill booked in the accounts, from MUR50m to MUR10m.
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Financial Analysis
Lumping all intangible assets in goodwill can potentially overstate reported profits and increases the volatility of reported profit.
For example, if a company purchases another company for MUR100m, but the acquired company has MUR40m of customer intangible assets that aren't recorded on its balance sheet, the goodwill booked in the accounts would be MUR50m if no PPA is carried out, but only MUR10m if a PPA is done.
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This can lead to significant differences in reported profit over time, especially if the intangible assets have a limited economic life and are subject to amortisation.
Assuming the combined EBITDA is MUR100m, under a scenario where no PPA is carried out, there would be no amortisation of the customer intangibles, but the goodwill will be reassessed for impairment annually.
Impairment may flag up concerns to investors and other stakeholders that the purchasing company overpaid for the acquired company and/or that profit is now more volatile.
For instance, if impairment occurs in Year 5 and Year 10, the PAT would be significantly lower in those years, although the total PAT over the 10 years in both cases would be the same.
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Tax
The tax implications of a business acquisition can be complex. The Income Tax Act 1995 grants an annual allowance for items of a capital nature subject to depreciation under normal accounting principles.
Usual intangible assets such as brands and patents qualify for this allowance. However, goodwill is not subject to depreciation but only impairment, which means no annual allowance or allowable expense can be claimed for goodwill.
Careful consideration is required when structuring transactions to take advantage of potential annual allowances. This is especially true for transactions where the excess purchase price is booked as goodwill.
The tax laws only apply at the company level, so goodwill or intangible assets arising upon consolidation do not qualify for relief.
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Private Company Alternative ASU 2014-18
The Private Company Alternative ASU 2014-18 offers a simpler way for private companies to account for certain intangible assets. This alternative allows private companies to include these assets as part of goodwill, rather than separately recognizing them.
By adopting this alternative, private companies can save costs by eliminating the need to conduct impairment testing of these assets in future periods. This can be a significant relief for companies that have to deal with complex accounting requirements.
Private companies that adopt the alternative will also benefit from a less complicated purchase price allocation process. This can make it easier to manage their finances and make informed business decisions.
The alternative requires that goodwill is amortized over a period of 10 years, or an alternative life if supported. This means that private companies will need to spread the cost of goodwill over a longer period of time.
Here are the key benefits of adopting the Private Company Alternative ASU 2014-18:
- Eliminates the need to separately recognize certain customer-related intangible assets and noncompetition agreements
- Eliminates the need to conduct impairment testing of such assets in future periods
It's worth noting that if a company elects this accounting alternative and then decides to enter the public markets at a later date, it'll be required to unwind the accounting related to the alternative for any historical periods presented in public filings. This can be a significant effort, so it's essential to carefully consider the long-term implications of adopting this alternative.
Common Audit Scenarios and Considerations
As an auditor, you'll encounter various scenarios that require purchase price allocations. During an audit, you'll need to allocate the price paid for a target company among its various assets and liabilities.
Tangible assets, intangible assets, assumed liabilities, and goodwill are all key areas to consider when allocating the purchase price. This includes assets like tradenames, trademarks, patents, and know-how.
The complexity of a purchase price allocation can be affected by several factors, including the types of assets and liabilities involved. For example, allocating the price of a company's customer relationships or noncompetition agreements can be particularly challenging.
Here's a breakdown of the main areas to consider when allocating the purchase price:
Common Audit Scenarios
When conducting an audit, there are several common scenarios that require careful consideration. One such scenario is when a company acquires a majority stake in another company, also known as a target.
The price paid for the target needs to be allocated among various assets, including tangible and intangible assets, assumed liabilities, and goodwill.
Tangible assets, such as property and equipment, need to be identified and valued separately from intangible assets, which can include trademarks, patents, and know-how.

Intangible assets, which make up a significant portion of a company's value, must be properly accounted for and allocated to the correct accounts.
Assumed liabilities, such as debts and obligations, must also be taken into account and allocated accordingly.
Goodwill, which is the excess value of the target over its net assets, must be calculated and allocated to the correct accounts.
Here are the different types of assets that need to be allocated when a company acquires a majority stake in another company:
- Tangible assets
- Intangible assets (including)
- Trademarks
- Patents
- Know-how
- Assumed liabilities
- Goodwill
Key Considerations
In audits, it's essential to consider the complexity of purchase price allocation, which can be affected by several factors.
Some of these factors include the number of assets and liabilities involved in the transaction, as well as the type of assets and liabilities being allocated.
Additional factors to consider are the presence of contingent liabilities, the impact of foreign exchange rates, and the complexity of the transaction itself.
These factors can significantly impact the accuracy and reliability of the financial statements, making it crucial to carefully evaluate each scenario.
Contingent Consideration
Contingent consideration, also known as an earnout, is a type of payment that's part of a purchase agreement. It's essential to factor its fair value into the purchase price to avoid understating goodwill.
Ignoring contingent consideration can lead to a significant misstatement of purchase consideration and goodwill, as seen in an example where ignoring it would have understated the purchase consideration and goodwill by $10 million.
Valuing contingent consideration can be complex, requiring sophisticated methodologies like option-pricing modeling or Monte Carlo simulation.
You should not rely solely on this information for making decisions, as it's meant for informational purposes only and not intended to create a professional relationship.
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