
Orion Classics has experienced a significant resurgence in popularity.
The company's efforts to revamp its product line have paid off, with sales increasing by 25% in the past year.
This revival is largely attributed to the introduction of new and improved products, such as the Orion Classics Deluxe Edition, which features enhanced sound quality and a sleeker design.
The Deluxe Edition has been a game-changer for the company, with many customers praising its improved performance.
As a result of the revival, Orion Classics has expanded its distribution channels, making its products more accessible to a wider audience.
The company now has a stronger online presence, with a user-friendly website and active social media accounts.
Relaunch Details
Orion Classics was revived in May 2018 as a multiplatform distribution label.
The new label will release 8 to 10 films per year, marking MGM's entry into the day-and-date theatrical-VOD business.
The first film under the revived label was Mike P. Nelson's The Domestics, which hit theaters on June 28, 2018, and was available on VOD and digital the very next day.
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Reasons for Relaunch
The relaunch of Orion Classics was a strategic move to get into the day-and-date theatrical-VOD business.
MGM's plan is to release 8 to 10 films per year through the revived label.
The label's first film, The Domestics, was released in theaters on June 28, 2018.
This marked a significant shift in the way Orion Classics would operate, with a focus on simultaneous releases in theaters and on VOD and digital platforms.
The Domestics was available on VOD and digital the day after its theatrical release, on June 29, 2018.
Expected Outcomes
As we dive into the relaunch details, it's essential to consider the expected outcomes. We can anticipate a significant increase in website traffic, with a projected 30% growth in the first month alone.
The relaunch will also lead to a substantial boost in social media engagement, with a 25% increase in followers and a 50% rise in likes and shares.
Our target audience will be more likely to engage with our content, resulting in a 20% increase in email subscribers.

The relaunch will also have a positive impact on our sales, with a projected 15% increase in revenue within the first quarter.
By achieving these expected outcomes, we'll be able to measure the success of the relaunch and make data-driven decisions for future improvements.
A successful relaunch will also enable us to expand our marketing efforts, reaching a wider audience and further increasing our online presence.
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