
New Glarus Brewing Company has been a staple in Wisconsin's craft beer scene since 1993. The company was founded by Dan and Deb Carey, a husband-and-wife team who were passionate about brewing high-quality beer.
New Glarus Brewing Company is based in New Glarus, Wisconsin, a small town with a population of just over 2,000 people. The town's charm and natural beauty have made it an attractive location for the brewery.
The Careys' goal was to create a brewery that would produce beer that was true to its German heritage. This is evident in their use of traditional brewing methods and high-quality ingredients.
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Notable Features
New Glarus Brewing Company is a standout in the industry, and here's what sets them apart. They're family-owned and operated, with a strong commitment to quality and community.
Their beers are brewed with a focus on traditional German brewing methods, using only the finest ingredients and careful attention to detail. This approach results in complex, full-bodied flavors that are a delight to taste.
One of their most popular beers is the Spotted Cow, a farmhouse ale that's been a favorite among locals and visitors alike for years.
Beer Selection

The beer selection at New Glarus Brewing Company is quite impressive. They offer a variety of styles to suit different tastes.
One of their most popular beers is the Dancing Man, a Hefeweizen with an ABV of 7.2%. This beer has received a high rating of 4.24.
The brewery also produces a range of seasonal beers, including Cabin Fever, a Maibock with an ABV of 6.0. This beer is perfect for those who enjoy a crisp, refreshing brew.
If you're looking for a beer with a bit more complexity, try the R&D Sour Blackberry Ale, an American Wild Ale with an ABV of 6.5. This beer has received a rating of 4.48.
Here's a breakdown of the beers listed in the article:
Their beers are also relatively well-balanced in terms of calorie count, with most beers ranging from 150 to 216 calories per serving.
Spotted Cow
Spotted Cow is New Glarus' best-selling brand, accounting for about 40% of their annual beer production, with a staggering 45,000 barrels brewed every year.
The beer has been a fan favorite for years, reigning as the top-selling draft beer in Wisconsin and one of the most well-known beers in the state.
Spotted Cow is an unfiltered brew, meaning the brewer's yeast remains in the beer, which can sometimes settle at the bottom of bottles.
This farmhouse ale has a 4.8% ABV and has received impressive recognition, reaching #1 on the list of the top 100 beers of all time by the Cold Cans podcast.
The name Spotted Cow was actually inspired by a trip to England, where the owners, Deborah and Dan Carey, saw sheep and were reminded of the name.
Crusin' Rating: C+ (B with Town Tour)
The Crusin' Rating for New Glarus Brewing Company is a C+, but it's worth noting that this rating can bump up to a B if you include the town tour in your visit.
The gift shop is a must-visit, as it's a great place to pick up some souvenirs and learn more about the brewery.
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You can visit the gift shop multiple times, and it doesn't get old.
The self-guided tour is also a great option, and you can even do it multiple times without getting bored.
To learn more about New Glarus Brewing Company, you can check out their website at newglarusbrewing.com, or follow them on social media at @NewGlarusBrewing on Facebook and Instagram.
Booze Rating: A
The Booze Rating: A is a notable feature of this product. It's earned a spot on our list due to its impressive 92% ABV.
This high rating is a result of the product's strong flavor profile, which is achieved through a unique blend of ingredients. The product's makers have clearly put thought into crafting a drink that packs a punch.
The Booze Rating: A is also notable for its affordability, with a price point that's lower than many other products on the market. This makes it a great option for those looking to indulge in a high-end drink without breaking the bank.
Whether you're a seasoned connoisseur or just looking to try something new, the Booze Rating: A is definitely worth considering.
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Awards and Recognition
New Glarus Brewing Company has been one of the most award-winning brewers of its size, with a impressive track record of recognition.
They won two bronze medals at the 2009 Great American Beer Festival in Denver, which is a testament to their commitment to quality and excellence.
Spotted Cow has been a standout winner, taking home the title of Best Drink in Wisconsin in 2009 by Bon Appetit magazine.
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Expansion and Growth
New Glarus Brewing Company has been expanding its operations over the years, allowing it to increase production and meet growing demand.
The company's expansion led to the construction of a new brewhouse, which was completed in 2007. This new facility enabled New Glarus to brew more beer, including its popular Spotted Cow ale.
New Glarus has been successful in expanding its distribution network, making its beers available in more states across the country. This has helped the company to reach a wider audience and increase sales.
The company's commitment to quality and tradition has remained consistent throughout its expansion, with a focus on using only the finest ingredients and adhering to time-honored brewing methods.
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Distribution
New Glarus beers are distributed exclusively in Wisconsin by 17 independent wholesalers.
Many grocery and convenience stores in Wisconsin carry Spotted Cow and a few other varieties, and many Wisconsin bars have Spotted Cow on tap.
Wisconsin Belgian Red and Raspberry Tart are available only in four packs of 12 oz bottles.
The remaining brews are sold in standard 12-fl oz (U.S.) bottles, in six- and four-packs or cases, and in quarter- and half-barrels.
In the past, New Glarus beers were sold in Illinois, but the company pulled Spotted Cow from Illinois shelves in 2002 due to high demand in Wisconsin.
Bars in major U.S. markets often use the "pay to play" approach, which can be a messy route to get a beer on tap, and New Glarus avoids this approach.
A New York City bar was raided and fined in 2009 for illegally selling Spotted Cow.
A bar in Maple Grove, Minnesota, was also caught illegally selling Spotted Cow in 2015, after the owner allegedly purchased kegs in Wisconsin and took them back to Minnesota for retail sale.
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