
Baidu's financials have been on a rollercoaster ride in recent years, with the company's revenue growing steadily but its net income fluctuating due to increased operating expenses.
The company's revenue growth can be attributed to its expanding online marketing services, which have helped it tap into China's vast online advertising market.
Baidu's net income has been affected by increased research and development expenses, as well as higher costs associated with its autonomous driving and artificial intelligence initiatives.
The company's operating expenses have been growing at a rate of 30% in the past year, which has put pressure on its net income margins.
Financial Performance
BIDU's financial performance is a story of steady growth and stability. The company's trailing total returns as of 10/21/2025 stand at 132.85B, with a profit margin of 20.97%.
One notable aspect of BIDU's financials is its leverage. The company's total debt/equity ratio as of the most recent quarter is 30.83%. This means that for every dollar of equity, BIDU has 30.83 cents of debt.
Here's a breakdown of BIDU's key financial metrics:
BIDU's cash flow has been steady, with free cash flow of $4.2B in the trailing 12 months.
Revenue vs Earnings
Revenue vs Earnings is a crucial aspect of a company's financial performance. Revenue growth is a key indicator of a company's ability to generate sales and grow its business.
Revenue for Baidu, Inc. has been steady, with $18.8B in revenue for the trailing 12 months ending 2023-06-30, and $18.7B for the same period in 2024. Revenue has actually decreased slightly over the past year.
The company's gross profit has also been steady, with $9.5B in gross profit for the trailing 12 months ending 2023-06-30, and $9.6B for the same period in 2024. Gross profit margin has been around 50% over the past year.
Operating income has been increasing, with $2.9B in operating income for the trailing 12 months ending 2023-06-30, and $3.2B for the same period in 2024. This is a sign of improved efficiency and profitability.
Here's a comparison of Baidu's revenue and earnings growth over the past few years:
Note that revenue has been relatively steady, while operating income has been increasing. This suggests that Baidu is becoming more profitable over time.
Earnings per share (EPS) have also been increasing, with $6.42 in diluted EPS for the trailing 12 months ending 2023-06-30, and $7.64 for the same period in 2024. This is a sign of improved profitability and a stronger bottom line.
Valuation Measures
Valuation Measures are a crucial aspect of financial performance, and Baidu, Inc. has some impressive numbers in this department.
Market Cap stands at 49.20B, making it a significant player in the market.
Enterprise Value is slightly lower at 44.70B, but still a substantial figure.
The Trailing P/E ratio is a relatively low 12.81, indicating that the company's stock price is reasonable compared to its earnings.
The Forward P/E ratio is a bit higher at 15.08, suggesting that investors expect the company to perform better in the future.
Here's a breakdown of some key valuation metrics:
These metrics give us a sense of how Baidu, Inc. is valued compared to its peers and industry averages.
Valuation and Strength
Valuation Measures reveal some interesting numbers for NASDAQ BIDU. The market cap is a whopping 49.20B, while the enterprise value is slightly lower at 44.70B.
The trailing P/E ratio is 12.81, indicating a relatively low valuation compared to the forward P/E ratio of 15.08. This suggests that investors expect the company's earnings to grow in the future.
The PEG ratio is unfortunately not available, but the price-to-sales ratio is a reasonable 2.60. This is lower than the price-to-book ratio of 1.25, which could indicate that the company's stock is undervalued relative to its assets.
Here's a breakdown of the valuation metrics for BIDU, JD, and 00700:
In terms of financial strength, BIDU has a quick ratio of 1.84, indicating that it has a good ability to pay its short-term debts. The current ratio is also relatively high at 2.19, suggesting that the company has a good liquidity position.
Here's a comparison of the financial strength metrics for BIDU, JD, and 00700:
- Quick Ratio: BIDU (1.84), JD (0.81), 00700 (1.17)
- Current Ratio: BIDU (2.19), JD (1.17), 00700 (1.35)
- Interest Coverage: BIDU (6.71), JD (12.62), 00700 (16.38)
Finally, according to the consensus of 30 analysts, BIDU has 16.99% upside to fair value with a price target of $139.38 per share.
Profitability and Income
Baidu's profit margin is a notable 20.97%, indicating a strong ability to generate revenue from its operations.
The company's return on assets (ttm) is 2.56%, which is a decent return considering the size of its assets.
Baidu's return on equity (ttm) is a respectable 9.75%, showing that the company is able to generate profits from its shareholders' equity.
Revenue (ttm) for Baidu is a massive $132.85 billion, a testament to the company's scale and reach.
Net income available to common (ttm) is $27.27 billion, a substantial amount that reflects the company's profitability.
Diluted EPS (ttm) is $10.93, a figure that gives investors an idea of the company's earnings per share.
Here's a comparison of Baidu's profitability metrics with its peers:
This table highlights the differences in profitability between Baidu and its peers, with Baidu's return on equity (Normalized) being 8.90% and JD's being 19.82%.
Financial Position and Cash Flow
Baidu's financial position is a strong one, with a total cash of $123.87B as of the most recent quarter.
The company's debt-to-equity ratio is a relatively high 30.83%, which could be a concern for investors.
However, Baidu's levered free cash flow is a substantial $26.56B, indicating a healthy ability to generate cash.
This cash flow can be used to fund various initiatives, including share buybacks, which can have a positive impact on earnings per share.
A share buyback program is indeed in place, which can result in a higher earnings per share when the share count drops.
Here are some key financial metrics for Baidu, JD, and 00700, highlighting their financial strength:
Market Comparison
In the NASDAQ BIDU financials, comparing BIDU to similar companies can help you understand its performance. Selecting up to 4 stocks to analyze allows for a more comprehensive comparison.
BIDU's performance is also compared to the S&P 500, a major market average. Over the past 5 trading days, BIDU has underperformed the S&P 500 by -1.61%, indicating a weak relative strength at this time.
If you're interested in comparing BIDU to other stocks, you can select up to 4 stocks to analyze using key performance metrics.
Baidu vs. S&P 500
Baidu, Inc. has underperformed the S&P 500 by -1.61% over the past 5 trading days, indicating its relative strength is weak at this time.
This performance gap is a notable trend, suggesting that Baidu might not be keeping pace with the broader market.
In fact, Baidu's recent performance is a stark contrast to its usual strong showing, which often outshines the S&P 500.
Here's a brief comparison of Baidu's performance against the S&P 500 over the past 5 trading days:
- Baidu, Inc. underperformed the S&P 500 by -1.61%
Keep in mind that this is just a snapshot of the current market situation, and it's essential to stay up-to-date on the latest trends and analysis to make informed investment decisions.
Compare to: Baidu
Comparing Baidu to other companies can give you a better understanding of its strengths and weaknesses in the market. Baidu is the largest internet search engine in China, holding over 50% of the search engine market share in 2024, according to web analytics firm Statcounter.
To get a more comprehensive view, let's take a look at some of its key performance metrics. Baidu generates 70% of its core revenue from online marketing services through its search engine in 2024.
For another approach, see: Ally Financial Announces Second Quarter 2024 Financial Results
Baidu's revenue streams are diverse, with the company also investing in artificial intelligence cloud, video streaming services, voice recognition technology, and autonomous driving. This technology-driven approach has helped Baidu expand its reach beyond search engines.
Here's a brief comparison of Baidu's performance with the S&P 500 over the past 5 trading days. Baidu has underperformed the S&P 500 by -1.61%, indicating its relative strength compared to the major market average is weak at this time.
If you're interested in analyzing more companies similar to Baidu, you can select up to 4 stocks for a side-by-side comparison. This can help you identify areas where Baidu excels and where it may be falling behind its competitors.
Baidu DeepSeek Impacts Chinese Companies
Baidu's AI model Ernie is not made irrelevant by DeepSeek, but its freely distributed format makes monetization of Baidu's AI business harder in the personal cloud segment.
DeepSeek's claims of lowering computing costs to less than 5% of ChatGPT's costs while keeping similar performance is a wake-up call for Chinese artificial intelligence firms like Baidu.
Our fair value estimate for Baidu remains unchanged at USD 157 (HKD 154), as we haven't factored in much growth from the personal AI cloud business and DeepSeek shouldn't affect our valuation.
Analyst Insights
Analysts are overwhelmingly bullish on Baidu, Inc., with a consensus rating of Buy based on 20 Buy ratings, 10 Hold ratings, and 0 Sell ratings.
The average rating suggests that most analysts believe Baidu's stock will perform well in the future.
According to analysts' consensus price target of $139.38, Baidu, Inc. has an estimated upside of 16.99% from its current price of $119.14.
However, some analysts are more cautious, with the lowest downside price target being $80.98, representing a 32.03% downside risk from its current price.
Baidu, Inc.'s stock price is currently at $119.14, leaving room for potential growth or decline.
Company Overview
Baidu, Inc. was incorporated in 2000 and is headquartered in Beijing, China.
The company operates through two main segments: Baidu Core and iQIYI. Baidu Core focuses on internet search services, while iQIYI offers online entertainment services.
Baidu Core offers a range of services, including Baidu Search, Baidu Feed, and Haokan, a short video app. Baidu Search allows users to access its search and other services.
Baidu's online marketing services include pay for performance, which is an auction-based service that allows customers to bid for priority placement of paid sponsored links. This service helps customers reach users who search for information related to their products or services.
Baidu's mobile ecosystem includes a portfolio of apps, including Baidu App, Haokan, and Baidu Post. These apps provide users with a range of services, from search to entertainment.
The company also offers various cloud services and solutions, such as platform as a service, software as a service, and infrastructure as a service.
Recent Developments
Baidu Inc. is experiencing significant growth in its AI Cloud sector, with a 27% year-over-year revenue increase.
This growth is a promising sign for the company's future prospects, but it's essential to consider the challenges it's facing. Analysts project a 44.3% decline in EPS for the current quarter, leading to mixed investor sentiment.
Baidu is facing rising competition from Alibaba and Tencent, which is likely contributing to the projected decline in EPS.
Bid and Ask Prices
The bid and ask prices are the foundation of trading on the Nasdaq. The bid price is the highest amount a buyer is willing to pay for a stock.
The ask price, on the other hand, is the lowest amount a seller is willing to sell for. This dynamic is constantly updating, with the data displayed in the quote bar refreshing every 3 seconds.
The bid size shows the total amount of desired shares to buy at that price, while the ask size is the number of shares offered for sale at that price. This information helps you understand the liquidity of a stock.
A smaller bid-ask spread suggests higher liquidity, indicating more buyers and sellers in the market. A larger spread, however, indicates lower liquidity, with fewer investors willing to negotiate.
Expand your knowledge: Financial Liquidity Definition
Trending Indexes
For those interested in tracking the financials of Nasdaq Bidu, a key aspect to consider is the trending indexes. Real-time data is provided using Nasdaq Last Sale Data.
This data is essential for making informed investment decisions, and it's great to know that it's available in real-time.
Frequently Asked Questions
Is Baidu a buy sell or hold?
According to analyst recommendations, Baidu is a Moderate Buy. Five analysts suggest investing in BIDU, but it's worth exploring their individual opinions for a more informed decision.
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