Molson Coors Company History and Operations

Molson Coors has a rich history that spans over 350 years. The company was founded in 1759 by John Molson in Montreal, Quebec, Canada.

The Molson family played a significant role in shaping the company's early years, with John Molson's sons and grandsons contributing to its growth.

Molson Coors' operations have expanded significantly over the years, with the company now employing over 18,000 people globally.

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Molson Coors has announced plans to axe 11 of its economy brands. The list contains some seemingly familiar names but many of the disappearing products are offshoots of more popular brands that won't be going anywhere.

Here are the 11 brands set to be discontinued, confirmed to us by Molson Coors. Though Keystone Light will remain, Keystone Ice and Keylightful will both be disappearing. Interestingly enough, the two spinoffs came from vastly different eras: The former was created during the "ice beer" craze of the '90s, while Keylightful was launched just last year to attempt to keep up with Natural Light's Naturdays.

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Keystone Ice was created during the "ice beer" craze of the '90s. Keystone Light will remain, but Keystone Ice and Keylightful will both be disappearing.

Mickey's Ice and Miller High Life Light are also being retired. The original Steel Reserve 211 is ceasing production, though its fruity spinoffs appear to be surviving. And sticking with malt liquor brands, the higher ABV spinoff Olde English HG 800 will be gone, as will the Magnum brand.

The list of discontinued brands also includes:

Molson Coors's CEO, Gavin Hattersley, explained that the company is "meaningfully streamlining and premiumizing our U.S. portfolio" to improve supply chain flexibility and focus resources on more profitable brands.

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Molson Coors has a rich history that spans over two centuries. The company was formed in 2005 through the merger of Molson, Inc. and the Adolph Coors Company.

Molson Brewery was founded by John Molson in Montreal, Canada, in 1786, while Coors Brewing Company was started by Adolph Coors in Golden, Colorado, United States, in 1873. The merged company brought together the brands and brewing operations of both companies.

Molson Coors continued to expand its operations, acquiring Creemore Springs Brewery in 2005. However, the company sold its operations in Brazil to the Mexican group FEMSA in 2006, which were later acquired by Heineken International in 2010.

Molson Coors operates through two main business units: Molson Coors North America and Molson Coors Europe.

Molson Coors Brewing Company was formed in 2005 through the merger of Molson, Inc. and the Adolph Coors Company.

The merger was completed on February 9, 2005, and the company was named Molson Coors Brewing Company.

Molson Brewery was started by John Molson in Montreal, Canada, in 1786.

Coors Brewing Company was started by Adolph Coors in Golden, Colorado, United States, in 1873.

Molson Coors bought Creemore Springs Brewery on April 22, 2005.

The company's operations in Brazil were sold to FEMSA in 2006, and FEMSA's beer operations were acquired by Heineken International in 2010.

Molson Coors operates through its business units, which are Molson Coors North America and Molson Coors Europe.

This division allows the company to effectively manage its operations in different regions, tailoring its approach to meet local needs and preferences.

Molson Coors has been involved in some significant business deals and partnerships over the years. One notable example is the joint venture with SABMiller to form MillerCoors.

In 2007, SABMiller and Molson Coors announced a joint venture to combine their U.S. brewing and sales operations under the name MillerCoors. This partnership was a major move for both companies, allowing them to pool their resources and expertise.

SABMiller held a 58% stake in MillerCoors, while Molson Coors had a 42% stake. This joint venture was a significant step for Molson Coors, as it allowed the company to expand its reach and operations in North America.

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In 2007, SABMiller and Molson Coors Brewing Company formed a joint venture called MillerCoors for their U.S. brewing and sales operations.

The joint venture gave SABMiller a 58% stake in the company, while Molson Coors held a 42% stake.

MillerCoors combined their operations within North America, with the headquarters located in Chicago.

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In September 2015, Anheuser-Busch Inbev agreed to acquire SABMiller for $107 billion.

The U.S. Department of Justice required SABMiller to spin off its MillerCoors holdings in the U.S. as part of the deal.

SABMiller sold its stake in MillerCoors to Molson Coors as a result of the spinoff.

The merger between Anheuser-Busch Inbev and SABMiller closed on October 10, 2016.

The spinoff deal was completed on October 11, 2016, when SABMiller sold the Miller Brewing Company brand portfolio to Molson Coors.

Molson Coors became the largest brewer in North America after acquiring the Miller brand portfolio.

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Molson Coors has expanded its business ventures beyond beer. In 2023, the company established Coors Spirits Co.

The Coors Spirits Co. portfolio includes Five Trail Blended American Whiskey, which was introduced in 2021.

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Coors Spirits is a significant venture for Molson Coors, established in 2023. It offers a range of spirits, including Five Trail Blended American Whiskey, which was introduced in 2021.

This new company is a key expansion of Molson Coors' portfolio, allowing them to tap into the growing spirits market.

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