Mirakl Platform Unifies Dropshipping and Marketplaces

Mirakl is a platform that brings together the best of dropshipping and marketplaces. With its unified platform, businesses can easily manage their dropshipping operations and marketplace sales from a single dashboard.

This means that merchants can access a vast network of suppliers and products, and sell them to customers through various marketplaces, all within the Mirakl platform.

Mirakl is a French company that specializes in marketplace technology, founded by Philippe Corrot and Adrien Nussenbaum in 2012.

The company was born out of the founders' experience working at Fnac, where they developed the marketplace activity for three years before leaving to start Mirakl.

Mirakl's software platform helps retailers launch and manage their own marketplaces, allowing them to connect with a wider range of suppliers and customers.

In 2019, Mirakl launched Mirakl Connect, a platform that connects the marketplace ecosystem, enabling retailers to work more efficiently with their suppliers.

The company has since expanded globally, opening offices in the UK and Boston, and launching its first US headquarters in 2015.

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Mirakl has also partnered with major retailers like Carrefour, H&M, and Kroger to help them launch their own online marketplaces.

In 2020, Mirakl launched 66 new online marketplaces, including platforms for Carrefour, H&M, Decathlon, and Kroger, demonstrating its ability to scale and support multiple retailers at once.

Today, Mirakl's platforms generate over $8.6 billion in business volume, a testament to its success in helping retailers digitize their businesses.

Mirakl provides a robust and scalable platform that can support businesses of all sizes, whether you're just getting started or looking to expand your existing operation.

The platform is cost-effective, with businesses only paying a percentage of their sales, so there are no upfront costs or monthly fees.

Mirakl helps your customers search for products by price, supplier, brand, and category, and they can specify quantity as well.

Businesses can enhance conversion with Mirakl's payment partners, utilizing unified invoicing, credit limits, numerous credit cards, and payment conditions.

Mirakl gives your customers real-time updates, sending them an SMS notification with a link to click on to confirm the purchase after they complete the payment process.

Here are some of the key features of Mirakl:

Mirakl handles drop shipping for multiple brands in one online store, allowing customers to purchase products directly from the marketplace and receive them at their homes or offices.

This unified dropship and marketplace operations feature means that any product offered for sale by Mirakl can be purchased through its marketplace and delivered directly to customers.

Mirakl provides an integrated fulfillment service for all products sold through its marketplace, streamlining the order-to-cash process and reducing manual work.

With Mirakl, businesses can sell directly to other businesses without having to create their own branded storefronts or stores on third-party marketplaces like eBay or Amazon.

Here are some key benefits of Mirakl's unified dropship and marketplace operations:

* Any product offered for sale by Mirakl can be purchased through its marketplace and delivered directly to customers.Mirakl provides an integrated fulfillment service for all products sold through its marketplace.

This feature is particularly useful for distributors and manufacturers who want to create an eBranch for easy transactions, giving customers the convenience to buy "anywhere, anytime" while freeing up their salesforce to focus on high-value consultative sales.

Mirakl uses artificial intelligence (AI) to classify products into distinct categories and subcategories. This AI-powered categorization system, known as Mirakl Categorization, helps you categorize your products to increase exposure.

The Mirakl Categorization system learns from consumer behavior data, which includes purchase records, search queries, and social media interactions. This data-driven approach allows the system to improve its categorization accuracy over time.

Mirakl Categorization is designed to help you get more out of your product catalog. By accurately categorizing your products, you can make it easier for customers to find what they're looking for.

Mirakl offers a robust and scalable platform that can support businesses of all sizes.

One of the key benefits of using Mirakl is that it's a cost-effective way to create an online marketplace, with businesses only paying a percentage of their sales. This means there are no upfront costs or monthly fees.

Mirakl's flexibility is another major advantage, allowing businesses to customize the platform to meet their specific needs. This means you can tailor your marketplace offering to perfectly match your unique value proposition.

Here are some of the key features of Mirakl that make it an attractive option for businesses:

Mirakl has been on a roll with acquisitions in recent years, expanding its capabilities and expertise.

In 2021, Mirakl acquired Octobat, a French startup that specializes in invoice automation for businesses. This move helped Mirakl strengthen its position in the market.

Mirakl also acquired Target2Sell in 2022, a French specialist in e-commerce site personalization. This acquisition brought new expertise to the table.

Here's a quick rundown of Mirakl's recent acquisitions:

Using a marketplace like Mirakl can save you money, as businesses only pay a percentage of their sales, with no upfront costs or monthly fees.

One of the key benefits of Mirakl is its robust and scalable platform, which can support businesses of all sizes, from startups to large enterprises.

Mirakl's flexibility is another major advantage, allowing you to customize the platform to meet the specific needs of your business, tailoring your marketplace offering to match your unique value proposition.

With Mirakl, customers can easily search for products by price, supplier, brand, and category, making it easy for them to find what they're looking for.

Mirakl also provides unified invoicing, credit limits, and payment conditions, making it easier to manage orders and improve conversion rates.

The platform can handle large amounts of product data from various sources, ensuring accuracy and consistency across channels.

Mirakl's integrated fulfillment service allows for direct delivery of products to customers' homes or offices, making it a convenient option for both businesses and customers.

Here are some of the key benefits of using Mirakl as your marketplace platform:

C.W. Hayden's success story is a great example of how a seamless integration can transform marketplace sales. They relied on P21 ERP for their backend operations, but without a connection to Mirakl, managing sales and fulfillment would have been a nightmare.

The order-to-cash process became smooth and efficient, eliminating bottlenecks. This was achieved through a partnership with DCKAP Integrator, which brought together C.W. Hayden's inventory, sales, and fulfillment processes.

Faster fulfillment led to fewer delays, with orders moving quickly from sale to shipment to invoicing. This streamlined process allowed C.W. Hayden to focus on selling, not fixing errors.

Less manual work was required, as tedious data entry was automated. This saved hours of time and effort, which could be redirected to more strategic tasks.

Here are the benefits C.W. Hayden experienced as a result of their integration:

With a great integration, businesses can focus on selling, not fixing errors.

Mirakl is a robust and scalable platform that supports businesses of all sizes, from just getting started to expanding existing operations.

It offers a cost-effective way to create an online marketplace, with businesses only paying a percentage of their sales, no upfront costs or monthly fees.

This platform allows businesses to create their own online store without spending any money, giving them full control over their marketplace.

Businesses can decide what products and services to sell, set their own prices, and manage their own orders, making it a flexible solution.

Here are some key features of the Mirakl platform:

With Mirakl Platform, you'll never miss a beat. Sellers receive notifications when an order is placed, keeping them informed and in control.

These alerts serve as a reminder to check on product launches and gauge overall performance. You can use them to stay on top of your sales and make adjustments as needed.

Sellers also have access to dashboards that provide a clear picture of their sales. The dashboards show the number of orders received each day and the total number of items purchased from them.

This information is invaluable for making data-driven decisions and identifying areas for improvement. By keeping a close eye on these metrics, sellers can refine their strategies and optimize their sales.

A B2B marketplace platform like Mirakl can offer customer-specific catalog selections, pricing, delivery schedules, and more.

With Mirakl, distributors can create an eBranch for easy transactions, giving customers the convenience to buy “anywhere, anytime” while freeing up their salesforce to focus on high-value consultative sales.

Manufacturers can reach more buyers while maintaining control over pricing, branding, and direct customer relationships.

Mirakl allows both distributors and manufacturers to quickly and easily list their products, manage orders, process payments, and handle shipping, all in one place.

Mirakl is built for B2B businesses, making it easy to use and seamlessly integrating with your existing systems.

Here are some benefits of using Mirakl as your marketplace platform:

Mirakl makes it easy to manage reviews from your sellers, ensuring they're genuine and helpful to your buyers. This is done through automatic invitations for reviews, which are then labeled as Verified.

The back-end and front-end of your marketplace sync seamlessly with Mirakl, allowing sellers to onboard, upload their catalogs, and start selling without technical headaches. This integration is key to a smooth and hassle-free marketplace experience.

Here are the benefits of Mirakl's integration:

Mirakl makes integration a breeze, allowing businesses to focus on what matters most – selling. With Mirakl, you get to set the rules of engagement for third-party sellers, ensuring quality and consistency across all products.

Mirakl gives you full control over product listings, branding, and pricing, which is a game-changer for businesses that want to maintain control over their brand image. You're also in charge of seller performance, with Mirakl providing the tools to track and manage it effortlessly.

Here are the key benefits of Mirakl's seamless integration:

Mirakl's integration capabilities are not limited to just these benefits. With the right middleware solution, like DCKAP Integrator, you can make integration even more powerful and effortless. This means no more messy spreadsheets or double-checking entries – just seamless integration that saves you time and reduces errors.

Companies can ask for reviews via automatic invitations, which are labeled as Verified to indicate genuine experiences.

These Verified reviews are a great way to showcase real customer feedback.

They're about genuine experiences, which is exactly what customers want to see when making purchasing decisions.

Companies can learn more about other kinds of reviews, but Verified reviews are a key part of any review strategy.

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Mirakl Marketplace is a robust and scalable platform that can support businesses of all sizes, from startups to large enterprises. It provides a cost-effective way to create an online marketplace, with businesses only paying a percentage of their sales.

The platform offers a range of benefits, including the ability to create a custom online store without upfront costs or monthly fees. Businesses have full control over their marketplace, deciding what products and services to sell, setting their own prices, and managing their own orders.

One of the key advantages of Mirakl is its flexibility, allowing businesses to tailor their marketplace offering to perfectly match their unique value proposition. This flexibility is particularly important for B2B businesses, which often have complex and specific needs.

Mirakl also provides a seamless shopping experience for customers, allowing them to search for products by price, supplier, brand, and category. Once a product is found, customers can click the "Buy Now" button and complete their purchase.

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Here are some of the key features of Mirakl Marketplace:

Mirakl also offers unified invoicing, credit limits, and payment conditions, making it easy to manage large amounts of product data and ensure accuracy and consistency across channels. Additionally, the platform provides real-time updates to customers, sending them an SMS notification with a link to confirm their purchase once the payment process is complete.

Mirakl has a global presence, having set up SaaS marketplace platforms for over 450 companies worldwide.

These companies include industry leaders like Carrefour, H&M, and Best Buy Canada, demonstrating Mirakl's ability to serve a diverse range of businesses.

Mirakl's customer base spans multiple sectors, from retail and electronics to food and hospitality, showcasing the company's versatility and adaptability.

Mirakl Marketplace is a game-changer for distributors and manufacturers who want to establish a strong online presence.

Setting up and maintaining an ecommerce site can be complex and time-consuming, but Mirakl Marketplace takes care of all the back-end work so you can focus on growing your business.

With Mirakl Marketplace, you can easily set up and operate an ecommerce site, giving you more time to focus on what matters most – your customers and your business.

Mirakl Marketplace makes ecommerce a breeze for distributors and manufacturers, allowing you to reach a wider audience and increase sales.

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Mirakl has helped over 450 companies globally set up SaaS marketplace platforms. These companies include big names like Carrefour, Conrad Electronics, and Toyota Material Handling.

One of the companies that has leveraged Mirakl's platform is Carrefour, a global retailer. They have successfully set up a SaaS marketplace platform with Mirakl.

Mirakl's platform has also been used by companies like Astore by Accor, Kroger, and H&M, who have all seen the benefits of a well-implemented marketplace platform.