Mayora Indah is the largest food and beverage company in Indonesia. The company's dominance in the FMCG market can be attributed to its wide range of popular brands such as Chippy, Maizena, and Es Teler.
Mayora Indah's market share in the Indonesian FMCG market is significant, with a presence in over 90% of households across the country. This is a testament to the company's ability to meet the diverse needs of Indonesian consumers.
The company's commitment to innovation has enabled it to stay ahead of the competition, with a focus on developing new products that cater to changing consumer preferences.
Products and Market
Mayora Indah is a diversified food and beverage company with a wide range of products. Mayora produces several product lines, including biscuits, candies, wafers, chocolates, cereals, coffee, chocolate drinks, porridge, milk, instant noodles, and beverages.
Mayora's biscuit line includes popular brands like Better, Danisa, and Roma Arden. Their candy line features well-known brands such as Kopiko, Kis, and Fres. The company also produces a variety of wafers, including Astor, Beng-Beng, and Superstar.
Mayora's beverage line includes Kopiko Lucky Day, a product of a partnership between Indonesia, Thailand, and the Philippines. They also produce other beverages like Teh Pucuk Harum and Q Guava.
Mayora's product portfolio is diverse, with products available in various categories. Here are some of the products under each category:
- Biscuit: Better, Danisa, Roma Arden, Roma Biskuit Kelapa, Roma Chess Kress, Roma Coffee Joy, Roma Malkist, Roma Marie Gold, Roma Marie Susu, Roma Sari Gandum, Roma Sandwichi, Slai O'lai
- Candy: Kopiko, Kis, Fres (only in the Philippines), Plonk, Tamarin, Juizy Milk
- Wafer: Astor, Beng-Beng, Superstar, Wafello, Zuperrr Keju (Cal Cheese)
- Chocolate: Choki-Choki, Danisa
- Cereal: Energen
- Coffee: Kopi Ayam Merak, Kopiko Brown Coffee, Kopiko Blanca, Kopiko White Mocca, Torabika Duo, Torabika Oke, Torabika 3 in 1, Torabika Jahe Susu, Torabika Cappuccino, Tora Moka, Tora Susu, Kopiko Black, Kopiko Cappuccino, Kopiko L.A (low acid), Kopiko Double Cups, Kopiko Café Mocha, Tora Cafe, Torabika Creamy Latte
- Chocolate Drink: Champion, Drink Beng-Beng
- Porridge: Super Bubur
- Milk: Tujuh Kurma
- Instant Noodle: Migelas, Bakmi Mewah, Mie Oven
- Beverage: Kopiko Lucky Day (formerly Kopiko 78°C, partner between Indonesia, Thailand and the Philippines), Teh Pucuk Harum, Q Guava, Kopiko Iced Blanca, Kopiko Iced Black, Kopiko Iced Brown, Le Minerale
- Detergent: Gentle Gen
- Pasta: Mie Oven
Products
Mayora Group is a company that produces a wide range of products, including biscuits, candies, wafers, chocolates, cereals, coffee, chocolate drinks, porridge, milk, instant noodles, beverages, detergents, and pasta.
Their biscuit line includes popular brands like Better, Danisa, and Roma Arden, among others. Mayora's candy line features Kopiko, Kis, and Fres, which is only available in the Philippines.
Mayora's wafer products include Astor, Beng-Beng, and Superstar, as well as wafers with unique flavors like Cal Cheese. Their chocolate line includes Choki-Choki and Danisa, both of which are well-known brands.
Mayora's coffee products are extensive, with brands like Kopi Ayam Merak, Kopiko Brown Coffee, and Kopiko Blanca. They also offer a range of instant coffee products, including Torabika Duo and Torabika Oke.
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Here's a list of some of the products under the beverage category: Kopiko Lucky Day, Teh Pucuk Harum, Q Guava, Kopiko Iced Blanca, Kopiko Iced Black, Kopiko Iced Brown, and Le Minerale.
Mayora also produces a range of instant noodle products, including Migelas, Bakmi Mewah, and Mie Oven. Their detergent line features Gentle Gen, which is a popular choice among consumers.
Indonesia FMCG Market Statistics
The FMCG market in Indonesia is a dynamic and growing sector, with a YoY growth rate of FMCG value in Asia expected to reach 6.5% from Q3 2018 to Q4 2024.
The FMCG market in Indonesia is expected to grow significantly, with a YoY growth rate of FMCG value in Asia expected to reach 6.5% from Q3 2018 to Q4 2024.
Household spending on FMCG in Indonesia accounted for 22.5% of total household spending in Q3 2023.
Indonesia's FMCG market is dominated by a few major players, with Indofood, Unilever, and Mayora Indah being among the leading FMCG brands in Indonesia in 2023, with a household penetration rate of 94.4%, 88.4%, and 84.6% respectively.
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The FMCG market in Indonesia is expected to grow significantly, with the revenue of non-alcoholic drinks in Indonesia expected to reach IDR 34.4 trillion by 2029.
Here is a breakdown of the YoY growth rate of FMCG value in Indonesia from Q3 2018 to Q4 2024, by segment:
Frequently Asked Questions
How much is the owner of Mayora worth?
The chairman of Mayora Indah, Jogi Hendra Atmadja, has a net worth of approximately US$3.6 billion as of April 2023, ranking him among Indonesia's wealthiest individuals.
Where is mayora from?
Mayora originated from Indonesia, where a family of Chinese immigrants started making biscuits in their home kitchen in 1948. The company's roots are deeply connected to Jakarta, where they established their business.
Who is the owner of Kopiko?
Kopiko is a brand owned by Mayora Group, a leading Indonesian food firm. Mayora Group is led by Jogi Hendra Atmadja, who oversees the company's global operations.
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