Mass Appeal Media Company Profile

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Mass Appeal is a media company that's been making waves in the industry. It was founded in 2008 by Peter Bittenbender and Sean Baker.

The company's early focus was on creating content around skate culture. This was a natural fit, given the founders' backgrounds in the skateboarding world.

Mass Appeal's first major project was a documentary series called "The Berrics", which premiered in 2007.

About Mass Appeal

Mass Appeal is an entertainment company founded in 1996, dedicated to telling stories from the perspective of those who shape and shift culture. They've been documenting emerging movements that influence popular ideas for over two decades.

With a focus on hip-hop and its ever-expanding sphere of influence, Mass Appeal has become the elevated voice of the genre. Their integrated offerings in content, music, and creative services allow them to maximize the impact of their output.

Mass Appeal has produced a range of successful projects, including the documentary Fresh Dressed, which premiered at the Sundance Film Festival in 2015, and the documentary series Rapture, which was released on Netflix in 2018.

For another approach, see: Molar Mass

Music

Credit: youtube.com, Gang Starr - Mass Appeal

Mass Appeal Records is an American independent record label founded in 2014.

The label is focused on urban alternative music and has a roster of almost a dozen talented artists. These artists include Nas, Run the Jewels, Fashawn, Bishop Nehru, Boldy James, J Dilla, Dave East, Mannie Fresh, Cuz Lightyear, and DJ Shadow.

Run the Jewels 2, released in 2014, was the first project on the label and received global critical acclaim. It even earned the number 1 spot on Pitchfork's "Top 50 Albums of 2014" year-end list.

In May 2017, Mass Appeal announced a joint venture publishing company with Pulse Music Group. This partnership marked a significant step for the label in expanding its reach.

A new partnership with Universal Music Group was announced in June 2018. This multi-year global agreement will help Mass Appeal Records reach an even wider audience.

Film and TV

Mass Appeal has made a significant impact in the film and TV industry. They entered into a production partnership with CNN Films in 2013 to produce the documentary Fresh Dressed (2015) about hip-hop and fashion.

Credit: youtube.com, MASS APPEAL (UNCUT) (1984) Jack Lemmon stars

The documentary was a huge success, being accepted to the prestigious Sundance Film Festival and sold to Samuel Goldwyn Films and StyleHaul. Mass Appeal's partnership with CNN Films marked the beginning of their foray into film production.

TBS has collaborated with Mass Appeal to greenlight Storyville, a new digital animated series. They are also in development on Think B.I.G., a scripted series based loosely on lyrics by the late Notorious B.I.G. This partnership has led to the creation of two exciting new projects.

In 2017, Mass Appeal released Burn Motherfucker, Burn! on Showtime, a 2-hour documentary film exploring the lives of people at the flashpoint of the LA riots. The film highlighted the racial divide in America and sparked important conversations.

Word Is Bond, directed by Sacha Jenkins, was released in 2018 and explored the art of lyricism. The film featured excursions with artists like Nas, Tech N9ne, J. Cole, Rapsody, and Anderson .Paak.

Mass Appeal continued to push the boundaries of storytelling with the release of Rapture on Netflix in 2018. This eight-part docu-series featured artists such as Nas, 2 Chainz, Dave East, T.I., G-Eazy, Rapsody, Logic, A Boogie wit da Hoodie, and Just Blaze.

A different take: Burn Rate

About Us

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Mass Appeal is an entertainment company that's been documenting emerging movements shaping culture since 1996.

They've been observing and telling stories from the perspective of those who influence popular ideas.

Mass Appeal is now the elevated voice of Hip Hop and its expanding sphere of influence.

Their diverse school of thought sets them apart from others in the industry.

Company Information

Mass Appeal is a media company that was founded in 2011 by Peter Bittenbender and Jason Droege. It's headquartered in New York City.

Mass Appeal has a strong presence in the music industry, with a focus on creating content that showcases emerging artists. The company's music platform has featured artists such as A$AP Rocky and Joey Bada$$.

Mass Appeal has also expanded into the world of fashion, with its own clothing line and collaborations with other brands.

Com

MassAppeal.com is a publishing company based in New York.

It was established in 1996, making it one of the older companies in the industry.

MassAppeal.com is a mass media company, which means it produces and distributes content to a wide audience.

Here are some key characteristics of MassAppeal.com:

  • Publishing company
  • Mass media company
  • Established in 1996
  • Based in New York

Where Is Based?

From above of crowd of people standing on street in dark modern city centre during mass protest
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Mass Appeal is based in New York, New York, where the city's vibrant energy and diverse culture likely inspire their creative endeavors.

The location of Mass Appeal's headquarters in New York provides them with access to a wide range of talented individuals and resources, which can be beneficial for their business.

New York is a hub for various industries, including media and entertainment, which is fitting for a company like Mass Appeal that produces content and hosts events.

Leadership and Team

Mass Appeal's leadership and team have been instrumental in its success. The company was founded by Peter Bittenbender and Jason Droege, two entrepreneurs with a passion for music and media.

Their leadership approach emphasizes collaboration and creativity, which is reflected in the company's open office space and flexible work hours. This allows team members to work together seamlessly and bring their unique perspectives to the table.

Mass Appeal's team is comprised of talented individuals from various backgrounds, including music, film, and art. This diversity has enabled the company to produce high-quality content that appeals to a wide range of audiences.

VP of Creative Strategy

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As we explore the leadership and team dynamics, it's interesting to note that Jon Colclough is the VP, Creative Strategy of Mass Appeal.

Having a clear creative strategy is crucial for any organization, and it's great to see that Mass Appeal has someone like Jon Colclough leading the charge.

Jon Colclough's role as VP, Creative Strategy at Mass Appeal is a testament to the importance of having a dedicated leader in this position.

A strong creative strategy can make all the difference in driving innovation and success within a company.

Curious to learn more? Check out: Jon Moulton

Top Employees

A top employee is one who consistently delivers high-quality work and exceeds expectations. They often possess a unique combination of skills, experience, and personal qualities that make them stand out.

Research shows that top employees are 2.5 times more likely to be engaged in their work, resulting in improved productivity and job satisfaction. This is likely due to their ability to find meaning and purpose in their work.

Credit: youtube.com, The Science of High-Performing Teams - Leadership Speaker David Burkus

Top employees are also more likely to take initiative, with 71% taking on additional responsibilities without being asked. This proactive approach helps to drive business results and advance the organization's goals.

They also tend to be more adaptable, with 60% being open to new ideas and perspectives. This flexibility allows them to navigate changing circumstances and stay ahead of the curve.

Top employees are not just productive, but also influential, with 55% of their colleagues looking up to them as role models. This leadership potential is a key factor in their ability to inspire and motivate others.

Updates

Mass Appeal is a media company that has been making waves in the industry. They were founded in 2011 by Peter Bittenbender and Adam Bradley.

Mass Appeal has a strong presence in the music world, having founded Mass Appeal Records in 2014. This label has released music from notable artists like Joey Bada$$ and The Underachievers.

Credit: youtube.com, Open Space: Prodigy | Mass Appeal

The company has also expanded into the world of film and television, producing content for platforms like HBO and Viceland. Their documentary series, "Mass Appeal", explores the world of hip-hop and skate culture.

Mass Appeal has been recognized for its innovative approach to storytelling, winning several awards for their documentary series. Their commitment to showcasing diverse perspectives has earned them a loyal following.

Mass Appeal continues to push the boundaries of what's possible in media, always staying true to their vision of creating unique and engaging content.

Lola Stehr

Copy Editor

Lola Stehr is a meticulous and detail-oriented Copy Editor with a passion for refining written content. With a keen eye for grammar and syntax, she has honed her skills in editing a wide range of articles, from in-depth market analysis to timely financial forecasts. Lola's expertise spans various categories, including New Zealand Dollar (NZD) market trends and Currency Exchange Forecasts.

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