Marcus Lemonis, a well-known entrepreneur and television personality, found himself at the center of a controversy after being featured in a photo with Donald Trump at a campaign rally. This photo was taken during a time of great turmoil in the United States, as the country was grappling with the aftermath of the Charlottesville protests.
Donald Trump defended Marcus Lemonis and Camping World, the company he owns, amid the backlash.
Twitter Advice
Marcus Lemonis shares his Twitter advice for Donald Trump: "Words do matter". He's a big believer in using Twitter effectively, and he's put his money where his mouth is by keeping store employees up to date on Gander Mountain's asset acquisition via Twitter.
Twitter can be a powerful tool for leaders, and Marcus thinks the president should use it to deliver both good news and bad news with full transparency. He's not just talking about sharing happy news, but also being honest about the tough stuff.
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Marcus compares Twitter to a four-lane highway, where drivers need to signal and change lanes carefully to avoid accidents. He thinks social media users, including the president, should think about the safety of others on the road.
By consistently delivering good and bad news on Twitter, leaders can build trust and credibility with their followers. It's not just about sharing information, but also about being transparent and accountable.
Marcus advocates for using Twitter effectively to deliver news, rather than just venting frustrations or pointing out others' mistakes. He's a practical example of how to use Twitter for good, and his advice is worth listening to.
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Camping World's Response
Camping World CEO Marcus Lemonis made it clear he's not going to pull the company's sponsorship of NASCAR's Truck Series despite NASCAR CEO Brian France's endorsement of Donald Trump.
Lemonis tweeted his disagreement with France's endorsement, stating there's no place for political endorsements in business.
He emphasized that his company's allegiance is to the sport, the teams, and the fans, which is much bigger than Brian France.
A different take: Camping World Ceo Marcus Lemonis
Won't Pull Sponsorship
Camping World won't pull its sponsorship of NASCAR's Truck Series despite CEO Brian France's endorsement of Donald Trump.
Marcus Lemonis, Camping World's CEO, made it clear that he disagrees with France's endorsement but won't let it affect the company's support for the sport.
NASCAR's Truck Series has a three-year extension that runs through the 2022 season, and Camping World is committed to seeing it through.
Lemonis emphasized that the company's allegiance is to the sport, its fans, and the teams and drivers, not to any individual, including France.
Camping World initially refused to attend NASCAR's banquets at Trump properties, and NASCAR subsequently decided not to hold events at Trump properties.
The decision was made in July after a public letter from Lemonis expressing his concerns, and it remains to be seen how France's endorsement will impact NASCAR's search for a new title sponsor.
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Charlottesville
In August 2017, a man from Unite the Right rammed his car into a crowd after a rally in Charlottesville, killing Heather Heyer and injuring 19 others.
The incident occurred three days after the rally, on August 12, 2017.
Camping World CEO Marcus Lemonis was horrified by the administration's response to the situation.
Trump's comment that there were "very fine people on both sides" came after the rally, and was seen as insensitive by many.
Lemonis expressed concern that some CEOs were "dancing on the fence" out of fear of customer retaliation for criticizing Trump.
The White House advisory councils were quickly dissolved by Trump in response to the backlash.
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Camping World CEO's Remarks
Camping World CEO Marcus Lemonis is a strong advocate for keeping politics out of business. He's not afraid to speak out against politicians he disagrees with, including Donald Trump.
Lemonis publicly expressed his disagreement with Trump's response to the Charlottesville incident, calling it "horrified" and criticizing CEOs who "danced on the fence" out of fear. He even weighed in on how he would handle potential customer backlash for speaking out against Trump.
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Despite disagreeing with NASCAR CEO Brian France's endorsement of Trump, Lemonis has no intention of pulling Camping World's title sponsorship of the Truck Series. He believes the sport is bigger than any one person, including France.
Lemonis' stance on politics in business is rooted in his commitment to the sport and its fans, not politicians. He's not willing to give France credit for thinking his endorsement would affect Camping World's support of NASCAR.
Additional reading: Digital World Acquisition Corp.
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