
Legend Holdings is a Chinese conglomerate with a diverse range of businesses. It was founded in 1984 by Liu Chuanzhi, a renowned entrepreneur and philanthropist.
The company's business operations are primarily focused on the technology and consumer sectors. Legend Holdings has a significant presence in the Chinese market, with a portfolio of brands that include Lenovo, a leading PC and smartphone manufacturer.
Legend Holdings has a long history of innovation and has played a significant role in shaping the Chinese technology industry. It has also expanded its reach globally, with a presence in over 160 countries.
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Business Operations
Legend Holdings has a strong foundation in business operations, with a focus on strategic investments and partnerships.
The company's investment arm, Legend Star, has invested in over 200 companies, including Alibaba Group, which went on to become a leading e-commerce platform.
Legend Holdings has also partnered with Lenovo, a multinational technology company, to drive innovation and growth in the technology sector.
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Stock Offering
Legend Holdings planned an initial public offering in July 2015 to raise about HK$23.4 billion.
The firm worked with UBS and China International Capital Corp to submit its IPO application to Hong Kong regulators.
In early June 2015, the Hong Kong Stock Exchange approved Legend's planned stock offering, with plans to go through with the offering in late June.
Liu Chuanzhi, the founder of Legend, also expressed his intention to carry out a stock offering on one of China's domestic exchanges before his retirement.
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Peer-to-Peer Lending
Legend expanded into peer-to-peer lending in 2014, investing in Yindou and Eloancn, China's first peer-to-peer lending platform.
Eloancn has established 1,000 locations in 100 Chinese cities, facilitating 200 million yuan of loans per month as of August 2014.
Sales by Activity
Legend Holdings Corporation's sales by activity reveal a diverse range of operations.
The Diversified-Industries Operation - Lenovo is the largest contributor, with sales of 385B in 2020 and increasing to 469B in 2024.
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The company's Joyvio Group operation saw steady growth, with sales of 17.04B in 2020 and 27.2B in 2024.
Bank internationale luxembourg's sales were initially absent but grew significantly, from 5.82B in 2021 to 14.97B in 2024.
Levima Group's sales fluctuated, with 8.27B in 2021 but decreasing to 6.44B in 2024.
Industrial Incubations and Investments also showed steady growth, with sales of 3.88B in 2021 and 4.64B in 2024.
Here's a breakdown of the company's sales by activity:
Sales Geographical Breakdown
Legend Holdings Corporation has seen significant fluctuations in sales across different regions. America's sales have been steadily increasing, reaching 161B in 2024.
The company's sales in China have been relatively stable, with a slight decrease from 142B in 2021 to 140B in 2024. Europe/Middle East/Africa (EMEA) has also seen a decrease in sales, from 142B in 2023 to 123B in 2024.
Asia-Pacific Region Excluding China has shown a more significant increase in sales, from 72.19B in 2023 to 88.97B in 2024.
Here's a breakdown of the sales by region:
Subsidiaries and Holdings
Legend Holdings has a significant presence in the financial sector, with a diverse portfolio of subsidiaries and holdings. One of its notable holdings is LENOVO GROUP LIMITED, which accounts for 39.35% of its equities.
Legend Holdings also has a stake in LEVIMA ADVANCED MATERIALS CORPORATION, with a 51.77% holding. This suggests a strong focus on the technology and materials sectors.
In addition to its holdings, Legend Holdings has a number of subsidiaries, including BIL Reinsurance SA and Right Lane Ltd., both of which operate in the financial conglomerates sector. These companies offer a range of services, including wealth management and private banking.
Here are some key details about Legend Holdings' subsidiaries and holdings:
Legend Holdings' stake in these companies demonstrates its commitment to the financial sector and its desire to expand its reach and influence.
Liu Chuanzhi
Liu Chuanzhi is a Chinese business magnate who has had a significant impact on the company Legend Holdings. He stepped down as chairman in June 2012.
Before resigning, Liu focused on improving Legend's growth, building-up its core assets, and issuing a public offering of stock between 2014 and 2016. This move aimed to take Legend Holdings public with a listing in Hong Kong.
Liu's vision for Legend is ambitious, aiming to become an industry in its own right and the top enterprise across industries globally. He wants Legend to be a top player, not just in China, but worldwide.
Legend's major assets include Lenovo, Legend Capital, Raycom, Digital China, and Hony Capital. Liu plans to diversify away from IT-related businesses and focus on information technology, real estate, services, coal processing, and agriculture.
Agriculture is a key area of focus for Liu, who sees huge opportunities in sectors catering to Chinese consumers. He believes agriculture will become a strategic development area for Legend Holdings.
Liu remains committed to focusing on China, ensuring that any plans for overseas investment fit into something they are doing in China.
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Executive Committee: Corporation
The Executive Committee of Corporation is made up of experienced leaders who have been at the helm for various periods of time. Peng Li has been the CEO since 2002, a tenure of over 19 years.
Peng Li, the CEO, is 53 years old and has been in the position since December 31, 2002. Min Ning, the Director of Finance/CFO, is 56 years old and took on the role in 2015.
Min Ning, the Director of Finance/CFO, has been with the company since April 19, 2015. The Corporate Officers/Principals, Li Jing and Wenting Shi, have been part of the team since 2013 and 2013, respectively.
Li Jing and Wenting Shi have been Corporate Officers/Principals since 2013 and 2013. Wei Wang, the Corporate Secretary, is 43 years old and has been in the role since December 31, 2019.
Here is a summary of the Executive Committee:
Capital
Legend Capital is a venture capital firm that's been around since 2001, and it's based in Beijing. It primarily invests in early-stage funding rounds for companies based in the US and China, focusing on sectors like IT, consumer goods, and clean technology.
Legend Capital has a impressive track record, having invested in 450 companies by 2017, with 70 of those companies going on to list on international markets. That's a testament to the firm's ability to spot promising startups.
Legend Capital manages both USD and RMB based funds, with combined assets under management (AUM) valued at ¥45 billion as of 2019. That's a significant amount of capital at its disposal.
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Holdings Corporation
Legend Holdings Corporation has a significant presence in the stock market, listed as 3396 Stock. Its holdings include various companies, each with a unique stake in the corporation.
LENOVO GROUP LIMITED holds a 39.35% stake in Legend Holdings Corporation, with a valuation of $6,937,961,869. LEVIMA ADVANCED MATERIALS CORPORATION also has a substantial stake, at 51.77%, valued at $1,951,239,588.
Other notable holdings include BANQUE INTERNATIONALE À LUXEMBOURG S.A. with a 90% stake, valued at $848,746,496, and LAKALA PAYMENT CO., LTD. with a 26.06% stake, valued at $781,701,177.
Here's a breakdown of the holdings:
Joyvio

Joyvio is Legend Holdings' vehicle for investment in the food industry, with over 1 billion yuan invested in the company.
Joyvio aims to pursue complete vertical integration from farming to retailing, starting with blueberries and later expanding to kiwifruit, which was branded "Liu Kiwi" in honor of Liu Chuanzhi.
The company has been acquiring farms around the world, including blueberry farms in Shandong and Chile, and kiwifruit farms in Sichuan, Shaanxi, Henan, and Chile.
Joyvio uses Legend's experience in information technology to set up a tracking system to ensure the quality and safety of its products.
Customers can scan codes on its packages to find out what farm the product came from, who supervised production, and information on the soil and water quality.
Joyvio is applying the original design manufacture business model to work effectively with small family farms and agricultural cooperatives.
The company holds training exercises with farmers to prepare them to deal quickly and effectively with bad weather.

Joyvio entered the imported wine business in late 2013 and acquired a 60 percent share of Hangzhou Longguan Tea Industrial Company for roughly 30 million yuan in March 2014.
Longguan produces Hangzhou's famous Longjing tea, with sales of 32.45 million yuan in 2012 and a growth rate of 40 to 50 percent per year.
Joyvio has taken over day-to-day control of Longguan and plans to invest in other well-known tea brands and related products.
Risk and Exposure
Legend Holdings faces a medium level of exposure to material ESG issues. This is a significant consideration for investors.
The company's exposure score takes into account its business model, which can impact its vulnerability to various ESG risks.
Legend Holdings' exposure is likely influenced by its industry and market position, which can affect its ability to mitigate potential ESG issues.
A medium exposure level suggests that the company has some level of risk, but it's not the highest or lowest in its industry.
This level of exposure can have implications for investors, who may want to consider the company's ESG risks when making investment decisions.
Frequently Asked Questions
Who is the owner of Legend Holdings?
Legend Holdings Corporation was founded by Mr. Chuanzhi Liu in 1984. The company is owned by its founder and a group of 11 researchers who initially funded the venture.
Who is the CEO of Legend Holdings?
The CEO of Legend Holdings is Peng Li, who has held various leadership positions within the company since 2003. He currently serves as the Executive Director and CEO of Legend Holdings.
Who are the shareholders of Legend Holdings?
The top institutional shareholders of Legend Holdings include Chinese Academy of Sciences Holdings Co., Ltd., Beijing-based management consulting firms, and The Vanguard Group, Inc. These prominent investors hold significant stakes in the company.
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