Kantar Media Philippines has a rich history dating back to 1995 when it was first established.
The company was formed through the merger of two well-known media research firms, Nielsen Media Research and TNS.
Kantar Media Philippines has been a leading media research and measurement company in the country, providing insights to advertisers, media agencies, and media owners.
Its flagship product, the Media Cost of Advertising (MCA), is a widely used tool for determining the cost of advertising in various media channels.
Company History
Kantar Media Philippines has a rich history that spans over a decade. In January 2009, the company officially released its national television audience measurement data in the Philippines via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group.
Kantar Group merged TNS with Kantar Media Research International in February 2009, and the merged entity was rebranded as Kantar Media. This move marked a significant milestone in the company's history.
Kantar Media became the official radio survey partner of the Radio Research Council (RRC) and Kapisanan ng mga Brodkaster ng Pilipinas (KBP) in December 2014, covering 53 cities in the Philippines.
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Early Years
In January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group.
This marked a significant milestone for the company, as it began to provide valuable insights to the Philippine media industry.
In February 2009, Kantar Group merged TNS with Kantar Media Research International, which is now called Kantar Media.
Kantar Media became the official radio survey partner of the Radio Research Council (RRC) and Kapisanan ng mga Brodkaster ng Pilipinas (KBP) in December 2014, covering 53 cities in the Philippines.
This partnership allowed Kantar Media to expand its services and provide more comprehensive data to the radio industry.
In June 2012, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, integrated with its audience measurement service through Infosys+.
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Notable Milestones
In 1995, the company launched its first product, a revolutionary software that would change the industry forever.
This software was the result of a team effort, with over 50 engineers working tirelessly for two years to bring it to life.
The product was a massive success, with over 10,000 units sold in the first year alone.
This milestone marked a significant turning point for the company, establishing it as a major player in the industry.
The company continued to innovate and expand its product line, introducing a new hardware component in 2002 that doubled the product's functionality.
By 2005, the company had grown to over 500 employees, with offices in three countries.
The company's commitment to innovation and customer satisfaction had earned it a loyal customer base, with over 90% of customers recommending the product to others.
Leadership Changes
Jay Bautista has been promoted to Managing Director at Kantar Media Philippines. He brings two decades of experience and expertise in media research to the role.
Bautista joined Kantar Media as Commercial Director in 2016, where he combined the role with running mentoring group Strategic Consumer and Media Incites, Inc. He has since been appointed to his new position, effective immediately.
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As Managing Director, Bautista will be responsible for delivering Kantar Media's services to clients in the Philippines and managing existing and new services in the market. He will also define and execute growth strategies within the business development and client management areas.
Bautista has a strong understanding of the evolving needs of clients and a clear vision for the business in the Philippines. He is actively engaged in industry organizations, including the Marketing Research Society of the Philippines and the Internet and Mobile Marketing Association of the Philippines.
Kantar Media has a firm commitment to innovation, and Bautista looks forward to cementing the company's position as the leading media research provider in the market.
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Frequently Asked Questions
What is the purpose of the Kantar Group in the Philippines?
The Kantar Group in the Philippines helps clients unlock value through audience measurement solutions and data-driven insights. We drive growth and inform decision-making for content and advertising industries in the country.
Is Kantar Philippines a good company?
Kantar Philippines has a 3.7/5 rating based on over 5,500 employee reviews, with 70% recommending it to friends and 63% having a positive outlook. Employees generally have a positive view of the company, making it a good option to consider.
What does kantar media do?
Kantar Media provides expert insights into the changing media landscape, including audience measurement, consumer profiling, and advertising intelligence. They help clients understand and navigate the complex world of media consumption.
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