
As you consider a career as an insurance agent, you might wonder if it's hard to make a living. The truth is, it can be a challenging profession, especially for those who are new to the industry.
According to the Bureau of Labor Statistics, the median annual salary for insurance sales agents in the United States was around $50,000 in May 2020. This figure can vary depending on factors such as location, experience, and the type of insurance being sold.
Many insurance agents work long hours, often including evenings and weekends, to meet with clients and build their business. In fact, a survey found that 71% of agents work more than 40 hours per week.
While it's true that being an insurance agent can be demanding, it can also be a rewarding career for those who enjoy working with people and building relationships.
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Pros and Cons
Being an insurance agent can be a challenging career, but it also has its pros and cons. Let's start with the good stuff.
Flexibility is one of the most important benefits of being an insurance agent. You can set your own schedule and work from home, allowing you to spend more time with your family and pursue other interests.
High earning potential is another advantage of being an insurance agent. The more policies you sell, the more commission you can earn, and many insurance companies offer bonuses and incentives for meeting sales goals.
As a life insurance agent, you can positively impact people's lives by helping them secure their financial futures. You'll provide them with the peace of mind that comes with a life insurance policy.
Here's a breakdown of the pros of being an insurance agent:
- Flexibility
- High earning potential
- Positive impact on people's lives
- Professional growth opportunities
- Job security
However, being an insurance agent also has its downsides. One of the biggest challenges is that your income is commission-based, which can be stressful, especially when you're just starting out.
You'll also face high competition in the insurance industry, which means you'll need to work hard to stand out from the competition and attract clients.
Additionally, the income of an insurance agent can be unpredictable, with months of high sales followed by months of low sales.
Here's a breakdown of the cons of being an insurance agent:
- Commission-based income
- High competition
- Unpredictable income
- Challenging work environment
- Regulatory requirements
Many Job Prospects
Being an insurance agent can provide many job prospects, especially considering the variety of insurance products available. You can sell life insurance, which can lead to a good living if you continue to earn commissions on policies you have already sold. However, it's worth noting that selling life insurance is not an easy career. Constantly working to find leads, build relationships, and make sales is a significant part of the job.
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Sales and Marketing
Being an insurance agent can be challenging, but it's also a business that relies heavily on building good relationships with potential clients. Developing these relationships leads to more sales and potential referrals down the line.
Selling insurance is a people-based business, and professionals who excel in this field tend to be skilled at developing rapport with others. This can be achieved by being genuine, listening actively, and showing genuine interest in their clients' needs.
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Most Profitable Product to Sell
Life insurance is one of the most profitable products to sell, with large policies and significant annual premiums. This means agents can earn a substantial income from the first year's premium alone.
In the first year, a life insurance agent can earn anywhere from 30% to 90% of the premium, a staggering amount that can significantly impact their bottom line.
Agents selling life insurance to employers or individuals can capitalize on this high earning potential, making it a lucrative opportunity in the insurance industry.
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Difficult Sales Process
As an insurance agent, you'd be surprised at how difficult it can be to get a prospect to acknowledge their mortality, let alone buy life insurance. Simply getting someone to discuss their eventual passing is a hard first step.
Life insurance provides no instant gratification, which means leaving an appointment without signed paperwork often means you've lost that prospect forever. The client may be sincere when they say they'll think about it, but chances are they'll give it little to no thought after you walk out the door.
The sales process for life insurance is a challenging one, but it's not impossible. You just need to create urgency and make the prospect see the importance of buying right away.
Rejection is a big part of the sales job, and as an insurance agent, you'll face it often. But developing self-care habits and learning to let things go can help you stay positive and rebound from rejection.
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Sales Tips
Developing good relationships with potential clients is key to success in sales, as it leads to more sales and potential referrals down the line.
Selling insurance, for instance, is a business that relies heavily on building strong connections with potential clients. This is because people are more likely to trust and do business with someone they like and respect.
Having a good relationship with a client can also lead to word-of-mouth referrals, which can be a powerful marketing tool.
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Competing Against the Industry
The insurance industry has changed dramatically with the rise of online insurance, making it seem like anyone can find dozens of quotes in just a few minutes. This creates a race to the bottom, where the lowest rates typically win.
The InsurTech market is worth $21.72 billion, making online insurance a significant threat to insurance salespeople's success. People have unrealistic expectations, expecting to save 15% or more in just 15 minutes.
To combat this, focus on the value of insurance and why it's essential. You can start by telling clients that their home is their largest investment, and that saving $20 on insurance might not be worth the risk of not having proper coverage.
People tend to think of insurance as an extra hassle and expense rather than a vital layer of protection between their possessions and disaster. This mindset can make it difficult to convince them to pay more per month for better coverage.
The worst-case scenario can be a powerful motivator, such as a person's death catapulting their loved ones into financial ruin. In this case, a great life insurance policy can be a lifesaver for their family's livelihood.
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Commission and Pay
Being an insurance agent can be a lucrative career, but the pay varies greatly depending on the agent's performance and the type of insurance products they sell. The average annual salary for an insurance agent is around $60,000.
Commissions are a significant source of income for insurance agents, and they can earn up to 20% commission on the premiums they sell. This means that if an agent sells a policy with a $1,000 premium, they can earn up to $200 in commission.
To give you a better idea, let's look at some numbers: According to the article, a top-performing agent can earn up to $100,000 per year, while a new agent may earn around $30,000.
Commission-Based Pay
Commission-Based Pay can be a challenging way to earn a living, especially in life insurance sales. The majority of life insurance companies classify their agents as independent contractors.
This means they don't offer base salaries or benefits, and agents only get paid for the sales they make. If an agent doesn't sell anything in a week, they don't get a paycheck.
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A few companies do offer employee status, which comes with a small base salary and benefits. However, agents at these companies are held to rigid production quotas.
Missing your monthly sales target more than once or twice can result in termination. Life insurance sales, particularly during the first few years, requires working a ton of hours to make a decent living.
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Renewal Commissions
Renewal Commissions are a game-changer for life insurance agents. Most life insurance agents don't last a year in the business, but those who persevere are rewarded immensely with renewal commissions.
You keep getting paid as long as the policy is in force, which can be a long time. Your commission percentage on a policy drops after the first year.
You can earn 5% to 10% renewal commission as long as the policyholder pays their monthly premium. This is the passive income you receive each month without even having to get out of bed.
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Skills and Network
Building a strong network is crucial for success as an insurance agent. You can start by connecting with more experienced agents who may be able to mentor you or provide advice about starting your career.
As you build your network, you'll find that many of these relationships can help you expand your business. Focus on building genuine relationships rather than just trying to make sales.
To succeed in this field, you need to be proactive and take the initiative to build your network. Even outside of an office setting, you can build a professional network that can help you grow your business.
How to Become?
Becoming an insurance agent may seem daunting, but it's actually a straightforward process. To start, you'll need to obtain a license from the state where you plan to work.
The requirements for obtaining a license vary from state to state, but generally, you'll need to complete pre-licensing courses and pass an exam. This is a crucial step, as it ensures you have the necessary knowledge to work with insurance policies.
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Once you've obtained your license, it's time to choose a company to work for. Look for a company that aligns with your values and offers the training and support you need to succeed.
Most insurance companies provide training to their agents, so be sure to attend all the training sessions your company offers. This will help you enhance your skills and knowledge.
Building a network of clients is essential for success as a life insurance agent. To do this, attend networking events, contact family and friends, and use social media to connect with potential clients.
Staying up-to-date with the latest developments and regulations in the insurance industry is also crucial. This can be done by subscribing to industry publications and websites and attending industry events.
Key Takeaways
Being an insurance agent can be a challenging career, but it's not impossible. Successful careers in selling life insurance take time and perseverance.
It's a competitive market, and life insurance agents are paid in commissions, which means they must find customer leads on their own.
Finding jobs selling life insurance can be relatively easy, but building a client base takes effort.
Once you sell a policy, you can earn a commission on it as long as the owner continues to pay their monthly premiums, providing a potential source of passive income.
Here are some key points to keep in mind:
- Life insurance agents are paid in commissions.
- They must find customer leads on their own in a competitive market.
- It can be relatively easy to find jobs selling life insurance.
- Life insurance sales can add up to passive income.
Frequently Asked Questions
Is it stressful to be an insurance agent?
Yes, insurance sales jobs are highly stressful, but the level of stress can vary depending on individual circumstances and work environments. If you're considering a career as an insurance agent, it's essential to weigh the potential stress against the potential benefits.
Why do most life insurance agents quit?
Most life insurance agents quit due to feeling undervalued and only being evaluated on mistakes, leading to a high turnover rate. This talent retention issue is a major concern for the industry, with 80% of agents feeling unappreciated in their work.
Sources
- https://www.investopedia.com/articles/professionals/101215/how-hard-career-selling-life-insurance.asp
- https://learn.everquote.com/truth-about-being-an-insurance-agent
- https://www.renewbuy.com/articles/become-an-advisor/is-being-a-life-insurance-agent-good-choice
- https://snagencylife.com/the-truth-about-being-an-insurance-agent/
- https://unclekhor.com/insurance-industry-faq/
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