
The line between a franchise and a small business can be blurry, but there are key differences to consider. A franchise is a business that is owned and operated by an individual or group, but is affiliated with a larger company that provides a business model, products, and services.
Franchisees are required to pay fees and royalties to the parent company, which can be a significant expense. This can be a major factor in determining whether a franchise is considered a small business or not.
In contrast, small businesses are typically independent and not affiliated with a larger company. They have more control over their operations and finances, but may also face greater risks and challenges.
The key to distinguishing between a franchise and a small business lies in the level of autonomy and control the owner has over the business.
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What is a Franchise?
A franchise is a type of business where you own and operate a business that's part of a larger brand. This means someone else owns the brand, but you get to run your own business and make your own decisions.
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Franchises are often very successful, with 40% of all American retail businesses being franchises. Some famous franchises include Subway, Maaco, and Marriott hotels.
The key to a franchise's success is the support they receive from the company that owns the brand. The Federal Trade Commission requires franchise companies to provide training and assistance to their franchisees, which can be a huge relief for new business owners.
This support can include things like training programs, marketing materials, and even a personal business coach. At U.S. Lawns, they take this a step further by assigning a Franchise Advisor to each of their 270+ franchise owners across the country.
Franchises also have the advantage of an established brand, which can save you time and money on marketing and advertising. U.S. Lawns, for example, has a recognized brand in the commercial lawn care world and provides their franchisees with an arsenal of marketing tools.
Franchisees also get access to ongoing education and training, which can be especially helpful if you're new to the industry. U.S. Lawns requires no previous landscape experience, and their training program covers topics like horticulture, agronomics, and quality control.
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Benefits of Franchise Ownership

Franchise ownership offers numerous benefits, making it an attractive option for entrepreneurs. Franchise businesses are small businesses, and as such, they provide high levels of economic value to their local communities.
Franchise owners become integral parts of their local economies, supplying essential services and employing community members. They pay town and city taxes, which support community goods and functions, such as schools, road repairs, and emergency services.
Franchising offers a built-in support system, designed to help you launch and grow with confidence. This includes established systems, national brand recognition, vendor relationships, and a dedicated coaching process.
One of the most distinct advantages of franchising is the established franchise business model that has been tried and tested before you. This reduces the uncertainty often associated with starting a business from scratch.
Here are some key benefits of franchising:
- An established franchise business model that has been tried and tested before you
- The ability to easily learn from other small business owners who have been in your shoes before and are excited to help others in their brand network family
- Resources to support your business' success that are typically only available to large businesses with significant financial coaching
- On average, a faster startup timeline for your business helped by robust franchisor systems and support
- Brand recognition for your small business from day one
Franchise owners also have access to training, support, marketing, operational systems, and brand recognition, making customer acquisition easier.
Franchise Investment and Risks
Franchise investment and risks are a crucial part of considering small business ownership through franchising.
The cost of franchise investment varies, but it's often lower than starting a business from scratch. At U.S. Lawns, for example, assistance is not just a legal obligation, but a part of the relationship they have with their franchisees.
Franchisees can expect ongoing education and support, including training in areas like horticulture, agronomics, and marketing. This is a major difference between franchises and startups, where entrepreneurs often have to figure things out on their own.
Nine out of 10 franchises are owned by individuals and families, who invest their savings or loans in a proven brand. Some franchisees even grow to operate multiple stores within a district, known as Multi-Unit Franchisees.
The risks of franchising are lower, with 90% of franchise businesses succeeding, compared to an unknown success rate for startups. However, franchisees still need to sign leases, hire and manage staff, and maintain compliance with local regulations.
Here are some key statistics about franchise employment and growth:
- Around 8.66 million people were employed by a franchise in 2023, as mentioned by Statista.
- Franchising is expected to add approximately 221,000 jobs in 2024, according to the IFA's 2024 Franchising Economic Report.
Franchise vs. Small Business
A franchise is a type of small business that's often misunderstood. It's not just a big company's name on a storefront, but a chance to own your own business with the support of a proven brand.
Some franchises are very successful, with 90% of them succeeding according to some studies. This is because the company that owns the brand provides training and assistance to the franchisee, saving them money on establishing a brand and training costs.
Franchisees are still responsible for hiring and managing staff, signing leases, and maintaining compliance with local regulations. But with a franchise, you get access to a pre-established brand, marketing, and operational systems.
Franchising offers a unique blend of independence and support, making it an attractive option for entrepreneurs. In fact, 9 out of 10 franchises are owned by individuals and families, who invest their savings or partner money to achieve business ownership and support their families.
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Some franchisees start with a single unit and eventually grow to operate multiple stores within a district, known as Multi-Unit Franchisees. They make up 53% of all franchises, according to Frankart Global.
Here are some key differences between franchises and small businesses:
Franchising is not just a way to own a business, but also a way to create jobs and contribute to the economy. In 2023, around 8.66 million people were employed by a franchise, and franchising is expected to add approximately 221,000 jobs in 2024, according to the IFA's 2024 Franchising Economic Report.
Franchise Statistics and Success
There are approximately 33.2 million small businesses in the U.S., with 10.5% of them being franchises.
Franchises provide jobs to more than 8 million Americans and generate strong economic output, contributing over $760 billion to the U.S. economy annually.
On average, franchise locations bring in more revenue than non-franchised small businesses, with estimated yearly sales of $6.5 million vs. $4.7 million respectively.
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Here are some key statistics about franchises in the U.S.:
- There are over 3,500 franchise brands in the United States, covering more than 300 business categories.
- 10.5% of all businesses in the US are franchises, as explained by the US Census Bureau.
- Those businesses are owned by 700,000 people who are seeking financial and time freedom through the franchising business model.
- It is expected that the total franchise output will increase to 893.9 billion dollars in 2024, as stated in the 2024 Franchising Economic Report by the International Franchise Association (IFA).
Around 53% of all franchises are owned by Multi-Unit Franchisees, who have grown their businesses to operate multiple stores within a district.
Nine out of 10 franchises are owned by individuals and families, who strive every day to move their businesses forward and achieve financial independence.
Franchise Ownership and Operations
Franchise ownership offers a unique blend of independence and support. You're still the business owner, but with access to training, support, marketing, operational systems, and brand recognition that makes customer acquisition easier.
It's estimated that 9 out of 10 franchises are owned by individuals and families, with 53% of all franchises owned by Multi-Unit Franchisees. These investors often start with one unit but eventually grow to operate multiple stores within a district.
As a franchisee, you'll benefit from established systems, national brand recognition, vendor relationships, and a dedicated coaching process that guides you through every stage of setup and beyond. This level of structure and support can significantly reduce the learning curve often associated with starting a business independently.
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Franchisees still need to sign leases, negotiate commercial terms, hire and manage staff, maintain compliance with local regulations, and build a customer base. However, with a proven brand behind you, you'll have a head start on marketing and operational systems.
Here are some key benefits of franchise ownership:
- An established franchise business model that has been tried and tested before you
- The ability to easily learn from other small business owners who have been in your shoes before and are excited to help others in their brand network family
- Resources to support your business’ success that are typically only available to large businesses with significant financial coaching
- On average, a faster startup timeline for your business helped by robust franchisor systems and support
- Brand recognition for your small business from day one
In fact, franchise businesses are small businesses that provide high levels of economic value to the towns and cities in which they are located. They pay town and city taxes, create new jobs, and support vital community services like schools, road repairs, and emergency services.
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