
If you're looking to shop globally, there are many online retailers that can help you do so. Amazon has operations in over 180 countries and supports 19 languages.
One of the most popular international online retailers is Amazon, which offers a wide selection of products and fast shipping options.
Zalando is a European online retailer that offers a vast selection of fashion products from over 2,000 brands.
ASOS is another popular online retailer that ships to over 230 countries and territories worldwide.
Top Online Retailers
Amazon is the top online retailer in Europe, with a staggering 53 billion euros in online revenue in 2023. This is a testament to its dominance in the ecommerce market.
Amazon has dedicated online stores in many European countries, making it easy for customers to shop from their favorite brands. Its vast product range and competitive prices have made it a go-to destination for online shoppers.
If you're looking for top online retailers in other regions, the list varies by country. For example, in Canada, Apple takes the top spot, followed by Shein and Temu. In Australia, the top online retailers include Apple and Shein, while in Brazil, Temu and Shein are the leaders.
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Etsy is another notable online retailer that specializes in handmade, vintage, and unique goods. Founded in 2005, Etsy has become a household name in web commerce, empowering small business owners and independent creators to showcase their products on a global stage.
Here are the top 10 online retailers in Europe, based on online revenue in 2023:
European Retailers
European retailers have made significant strides in the online market, with some even surpassing global brands. Amazon, for example, was able to rank first in online revenue in Europe, with a staggering 53 billion euros in 2023.
Amazon's dominance in Europe is largely due to its dedicated online stores in many European countries. In fact, it often is the dominant ecommerce company in these countries. The top 10 online stores in Europe, based on our own estimation, are listed below.
Some European retailers, like Ikea, have even managed to compete with global brands like Apple in terms of online revenue.
Major European Companies
European Retailers are known for their innovative approach to e-commerce. Amazon is the top online store in Europe, with a revenue of 53 billion euros in 2023.
Amazon's dominance is largely due to its presence in many European countries, where it often is the dominant ecommerce company. The company's ability to adapt to local markets has helped it maintain its lead.
H&M is another well-known retailer in Europe, with a revenue of 3.9 billion euros in 2023. The company is an omnichannel seller, with both online and brick-and-mortar stores.
Ikea is also a major player in the European e-commerce market, with a revenue of 6.3 billion euros in 2023. The company's focus on home furnishings has helped it establish a strong online presence.
Here is a list of the top 10 online stores in Europe, based on online revenue in 2023:
Allegro, a Polish online marketplace, is another major player in the Eastern European e-commerce market. The company offers auction-style listings and has a user-friendly interface.
Marks and Spencer
Marks and Spencer is a great retailer to shop from if you're looking for free shipping. If you live in the US, the UK, Australia, New Zealand, Canada, China, or most of Western Europe, you can enjoy free shipping on their products.
You'll need to navigate to your country's localized Marks and Spencer website to take advantage of this offer.
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Free Shipping Offers
If you're looking for online retailers that offer free international shipping, you're in luck! Fashion and beauty shopping sites like those mentioned earlier offer this perk.
You can get your fashion fix from several online shops that provide free international shipping. These sites are perfect for those who love staying on top of the latest trends.
Still haven't found the product you're looking for? Online behemoths like those mentioned in the article section have got you covered with free international shipping.
Books, CDs, and DVDs can be shipped internationally for free, making it easy to find entertainment that fits your interests.
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Global Retailers
There are several global retailers that offer free international shipping, including Strawberrynet, which covers over 190 countries. This can be a major perk for customers looking to shop globally.
If you're looking for a platform that offers a wide range of products, consider AliExpress, which features products in almost any category you can think of and is available in over 200 countries. You can also choose from 38 payment channels and 51 currencies.
Some of the biggest online retailers around the world include Alibaba, which has a market share of 24% according to Statista. Its diverse platforms cater to various segments of ecommerce, from wholesale and retail to international trade.
Here are some top global ecommerce websites by country:
- Canada: Top 10 ecommerce sites
- Australia: Top 10 ecommerce sites
- Brazil: Top 10 ecommerce sites
- Germany: Top 10 ecommerce sites
- India: Top 10 ecommerce sites
- Japan: Top 10 ecommerce sites
- Mexico: Top 10 ecommerce sites
- Spain: Top 10 ecommerce sites
- UK: Top 10 ecommerce sites
- USA: Top 10 ecommerce sites
Global Retailers
SHEIN is an online fashion retailer that offers hundreds of products in various categories, including women, men, kids, and home. They provide free international shipping to several countries, including the United States, Canada, the United Kingdom, Australia, Japan, and South Africa.
Strawberrynet is a great option for beauty products, offering quality perfumes, makeup, skincare creams, and haircare. To qualify for free shipping, you need to spend more than the required threshold for your country.
AliExpress is an online marketplace that features products in various categories and offers multiple payment channels and currencies. It's available in over 200 countries, making it a great platform for businesses looking to reach a global audience.
The ecommerce market is expected to generate $3.5 trillion in annual revenue by 2024, growing by 15.1% since 2023. Fashion, electronics, and food are the top three product categories, bringing in a forecast total of $2.7 trillion in 2028.
Ozon is often referred to as the "Amazon of Russia", with an estimated 436 million monthly visitors. It offers a vast marketplace with its own retail operations and third-party sellers, catering to diverse needs and budgets.
Newegg is a popular online marketplace based in the US, primarily offering electronics and technology items. Sellers can use advertising and merchandising programs to attract more visitors and pay commission fees ranging from 8% to 15% depending on the product.
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Cratejoy is the first eCommerce marketplace where sellers can list subscription boxes, with no membership or listing fees. However, there's a simple 11.25% transaction fee for each order.
Here are some global retailers that offer free international shipping:
- SHEIN: offers free international shipping to several countries, including the United States, Canada, the United Kingdom, Australia, Japan, and South Africa.
- Strawberrynet: offers free shipping if you spend more than the required threshold for your country.
- AliExpress: offers free shipping on orders above the minimum order limit for your country.
- Amazon Prime: offers free international shipping on many products with Prime access.
- Mercado Livre: offers free shipping on orders above $25 in select countries.
Note: The above list is not exhaustive, and you may need to check each retailer's website for specific shipping policies and requirements.
Supermarkets
Supermarkets have made a significant impact on ecommerce in Europe, especially in the UK. They've effectively achieved large market shares online.
In the UK, supermarkets like Sainsbury's, Tesco, Asda, and Argos are dominating the online market, with Sainsbury's generating 6.14 billion euros in online revenue. Tesco comes close with 5.97 billion euros.
Ocado, another UK-based supermarket, also made the list with 2.73 billion euros in online revenue. These numbers show just how big a presence supermarkets have in European ecommerce.
In other European countries, supermarkets like Albert Heijn in the Netherlands and Auchan in France are also doing well online. Albert Heijn has 1.7 billion euros in online revenue, while Auchan has 1.36 billion euros.
Here's a list of some supermarkets with a large online revenue:
Free Shipping on Tech Sites

Many global retailers now offer free shipping on tech sites, making it easier for customers to shop online.
In fact, a study found that 75% of online shoppers consider free shipping a key factor in their purchasing decision.
This is especially true for tech products, where buyers often want to get their new gadgets quickly.
For example, Amazon offers free shipping on orders over $25, making it a convenient option for customers.
Similarly, Best Buy offers free shipping on orders over $35, making it a great option for those looking to upgrade their tech.
In some cases, retailers even offer free shipping on specific products, such as laptops or smartphones.
For instance, Newegg offers free shipping on laptops from top brands like Dell and HP.
This strategy has proven effective, with sales increasing by 10% on average for retailers that offer free shipping.
In fact, one retailer saw a 25% increase in sales after introducing free shipping on all orders.
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Aliexpress
AliExpress is an online marketplace run by the e-commerce giant Alibaba. It features products in pretty much any category you can think of and there are several solutions to help you sell effectively. AliExpress is available in more than 200 countries so your business can reach buyers all over the world.
AliExpress has a massive online presence, with an estimated 1.2 billion monthly visitors. This makes it a go-to platform for bargain hunters who are looking for affordability and choice.
To sell on AliExpress, you'll pay a fairly low commission fee between 5% and 8% of the order value. This is a significant advantage over other platforms that charge higher fees.
AliExpress offers 38 payment channels and 51 currencies, making it easy for customers to buy from you. This flexibility is a major draw for international buyers who want to shop from around the world.
AliExpress is similar to eBay, allowing third-party sellers to peddle their wares. It does not manufacture its own branded products, unlike Amazon. Some items offer free international shipping, but it depends on the seller.
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Abebooks
AbeBooks is a marketplace for buying and selling books with sellers in over 50 countries.
You can find thousands of new and used books on AbeBooks, making it a great resource for book lovers.
On select books, AbeBooks offers free shipping internationally, which can be a huge cost-saver.
A separate page is available for books available for free shipping within the US only.
Marketplaces and Online Stores
Amazon is the top online store in Europe, with a whopping 53 billion euros in online revenue in 2023. It has dedicated online stores in many European countries and is often the dominant ecommerce company.
The top 10 online stores in Europe, based on online revenue, are:
Etsy is a renowned online marketplace that specializes in handmade, vintage, and unique goods. It's a great platform for small business owners and independent creators to showcase their products on a global stage.
eBay
eBay is one of the best international online shopping sites, with thousands of items offering free international shipping, but be sure to check the option in the filters.
eBay has been at the forefront of online retailing for almost 20 years, making it a trusted platform for online shoppers. Its estimated number of monthly visitors stands at 838.6 million, solidifying its position as the world's second-largest ecommerce website.
The platform's unique auction-style listings lead to unique finds and potential bargains, while the "Buy It Now" option provides instant gratification. eBay's broad range of collectables, antiques, and everyday goods cater to both niche interests and bargain hunters alike.
According to Statista, Amazon held a majority market share of over 20% in April 2023, while eBay's market share came in at 4.8% in the same month. However, eBay remains a relevant player in the ecommerce landscape, thanks to its unique blend of auction thrill, diverse offerings, and affordability.
Here's a comparison of eBay's market share with other popular online marketplaces:
eBay's commitment to providing a diverse range of products has helped it maintain a loyal customer base, despite the rise of other online marketplaces. Its user-friendly interface and strong search algorithms further enhance the customer experience.
Etsy
Etsy is a renowned online marketplace founded in 2005 by Rob Kalin, Chris Maguire, and Haim Schoppik.
It specializes in handmade, vintage, and unique goods, connecting crafters, artists, and artisans with buyers seeking one-of-a-kind items.
Etsy's focus on creativity, individuality, and community has helped it become a household name in web commerce, empowering small business owners and independent creators to showcase their products globally.
The platform's emphasis on supporting local and sustainable businesses aligns with modern consumer preferences, and its user-friendly interface, personalized recommendations, and strong search algorithms enhance customer experiences.
Etsy charges a $0.20 listing fee for each product, as well as a 5% transaction fee and payment processing fee for each order.
Its niche focus on unique and personalized products, along with its role in promoting creativity and entrepreneurship, makes Etsy one of the top online retailers globally.
Etsy's curated selection of handcrafted items, vintage treasures, and independent artistic creations resonates with buyers seeking one-of-a-kind finds while supporting small businesses.
The platform's audience mainly comes from the US, the UK, Germany, Canada, and France, catering to a different segment than giants like Amazon or eBay.
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Asian Retailers
Asian Retailers are a force to be reckoned with, offering a wide range of products to shoppers across the globe. Shopee is a popular online market in Taiwan, Southeast Asia, and parts of South America.
Shoppers can find fashion, gaming, exercise, home, and more on Shopee. One of the perks of selling on Shopee is that you don't have to pay any commission fees or listing fees.
Shopee
Shopee is an online market popular among shoppers in Taiwan, Southeast Asia, and parts of South America.
You can find products in all sorts of categories on Shopee, including fashion, gaming, exercise, home, and more.
One of the best things about selling on Shopee is that you don't have to pay any commission fees or listing fees.
This makes it a great option for entrepreneurs and small business owners who want to reach a wide audience without breaking the bank.
Asos
ASOS is a great online retailer for young adults. They stock over 80,000 individual items for men and women between 20 and 35 years old.
Their website is a treasure trove of fashion, with a vast selection to choose from. You can find everything you need to update your wardrobe.
International shipping is free for many countries, but you'll need to spend a certain amount to qualify - it's usually between £40 and £100.
Rakuten, Japanese E-commerce Giant
Rakuten, Japanese E-commerce Giant, is a prominent online retail platform founded by Hiroshi Mikitani in 1997. It's a company that's been around for over two decades.
Rakuten's success can be attributed to its customer-centric approach, which has helped it become a top global online retailer. Its innovative features like the Rakuten Super Points loyalty program are a big part of its appeal.
The Rakuten Super Points program rewards customers with points for their purchases, which can be redeemed for rewards. This loyalty program is a unique feature that sets Rakuten apart from other e-commerce companies.
Rakuten has expanded its international presence through acquisitions, such as Ebates in the United States. This move has helped the company tap into new markets and increase its global reach.
Rakuten's aim of providing a wide array of products and services has made it a major player in the e-commerce industry. Its unique promotions and offerings have helped it stand out from the competition.
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JD Com
JD.com is one of the largest eCommerce sites in China, offering a massive market for international sellers to tap into.
You can sell your items directly on the site, but be aware that you'll pay a 2% to 10% commission fee on every sale.
JD.com also gives you the option to sell items to them, and they'll resell them to customers for you.
As a seller, you'll need to pay a $1,000 annual membership fee to sell on JD.com.
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Tools and Resources
As you explore the world of international online retailers, you'll want to have the right tools and resources at your fingertips.
Shopify is a popular e-commerce platform that allows businesses to create online stores and sell products globally. It offers a range of features, including multi-currency support and shipping integrations.
To manage international orders, you'll need a reliable shipping carrier. DHL, for example, offers a range of services for international shipping, including express and economy options.
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For payment processing, you'll want to consider a secure and efficient solution. PayPal, a well-established online payment service, supports over 200 markets and allows businesses to accept payments in multiple currencies.
To stay on top of international regulations and laws, it's essential to have access to reliable resources. The World Trade Organization (WTO) provides a wealth of information on international trade agreements and regulations.
Language barriers can be a significant challenge for international online retailers. Google Translate, a popular language translation service, can help businesses communicate with customers in different languages.
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Clothing and Fashion
You can shop for clothing and fashion items on various international online retailers. Some popular options include online shops that offer free international shipping.
Clothes are one of the most popular items on many online e-commerce sites, allowing you to tap into a larger audience base. You can sell generic apparel or come up with creative designs to satisfy both local and international buyers.
Shopbop is another great option for buying stylish, well-curated, ready-to-wear clothes and accessories. If you order clothing above a certain amount, they'll ship your order anywhere in the world for free.
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Shopbop
Shopbop is a great destination for stylish and well-curated clothing and accessories.
They offer a wide range of ready-to-wear clothes and accessories that are perfect for any occasion.
If you order clothing above a certain amount, you'll get free shipping anywhere in the world.
Feel Unique
Feel Unique offers a wide range of products, including makeup, skincare products, creams, lotions, perfumes, and some electric beauty products.
Free international delivery is available to a few countries, including the Netherlands and Ireland, on orders above £20 to £95, depending on where you live.
Fashion & Beauty Sites with Free Shipping
If you're looking to buy stylish, well-curated, ready-to-wear clothes and accessories, Shopbop is a great option. They offer free international shipping on orders above a certain amount, which varies by country.
Shopbop is just one of several online shops that offer free international shipping. Feel Unique is another great option, selling makeup, skincare products, and more with free international delivery available to a few countries, including the Netherlands and Ireland, on orders above £20 to £95.
You can get your fashion fix with free international shipping from several online shops, including Shopbop and Feel Unique. Just be sure to check the order minimums and shipping restrictions for each site.
If you're looking for a specific type of product, such as makeup or skincare, Feel Unique is a great resource. They offer a wide range of products with free international delivery available to certain countries.
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