Inteligência em Pesquisa e Consultoria Estratégica: O Que Você Precisa Saber

Inteligência em Pesquisa e Consultoria Estratégica é uma ferramenta fundamental para qualquer empresa que queira se manter competitiva no mercado.

Com ela, é possível identificar oportunidades e ameaças no mercado, entender as necessidades dos clientes e desenvolver estratégias para atender às suas necessidades.

Uma pesquisa pode ser feita para entender melhor o mercado e os clientes, e uma consultoria estratégica pode ajudar a implementar as mudanças necessárias para alcançar os objetivos da empresa.

Essa combinação de pesquisa e consultoria pode levar a resultados significativos e sustentáveis para a empresa.

Consider reading: Empresa Interbancária De Serviços

The Ipec institute was founded in January 2021 by Márcia Cavallari, former CEO of IBOPE, and other employees who worked there.

The IBOPE group, founded in 1942, was sold in 2014 to the British company Kantar Group, which divided the group into two and adopted the new name.

Carlos Augusto Montenegro, a member of the family that controlled IBOPE since the 1970s, is among the partners of the new company, the Ipec.

The IBOPE group's operations were divided between Kantar IBOPE Media, focused on television audience measurement, and IBOPE Inteligência, which retained the right to use the name until early 2021.

The Ipec institute adopted similar methods and market niches to those previously practiced by the IBOPE group.

Here is a list of the types of companies that the Ipec institute is similar to:

The Ipec institute is a privately held company based in São Paulo, established in 2021, and provides business services, including polling and market research.