Instacart Brand Tasks Introduce New Tools for Brands

Instacart's brand tasks feature has been updated with new tools designed to make it easier for brands to manage their presence on the platform.

The new tools include a product catalog that allows brands to upload and manage their products in one place. This streamlined process saves time and reduces errors.

One of the key benefits of the updated brand tasks feature is the ability to customize product information, including descriptions, images, and prices. This level of control helps brands maintain consistency and accuracy across the platform.

By using the brand tasks feature, brands can also track and analyze their performance, making data-driven decisions to optimize their presence on Instacart.

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Instacart has started testing a new gig worker job that involves taking pictures of store shelves. This program, called "brand tasks", was tested at some stores since last fall.

Brands are excited about this change, as it will help them gain insights into their in-stock inventory. Content consistency is a big pain point for most brands on Instacart, and this change levels the playing field for smaller brands that don't have a Content Service Provider (CSP).

One shopper completed a "brand task" that involved taking a photo of a display of Dove body care products. They were paid about $12 and it took around 10 minutes to complete.

Instacart's newest gig worker job is taking pictures of store shelves, a program called "brand tasks" that's been tested at some stores since last fall.

The tasks, which are paid, involve taking photos of what's in stock or refill displays. One shopper completed a task that took about 10 minutes and paid around $12.

This is more than Instacart pays to shop and deliver some orders, which can easily take an hour. This is a unique opportunity for gig workers to earn extra money.

By taking photos of how a shelf looks, companies can get information on what's selling and how their products appear to customers. This is especially helpful for brands that work with third parties to gain insights into their in-stock inventory.

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Instacart is making it easier for emerging brands to get their products on store shelves. Brands like Vita Coco and Califia Farms are thrilled with the change, which allows them to directly edit product information on the Instacart platform.

This new feature levels the playing field for smaller brands that can't afford to use a third-party Content Service Provider (CSP). Prior to this change, brands had to go through a CSP to make changes to product information, which was a more efficient solution for larger brands with a wide assortment of products across many retailers.

Instacart's new tools aim to connect emerging brands with retailers and help them make informed decisions about stocking shelves with new products. The company is rolling out two new tools: Digital sell sheets and Brand Explorer.

Digital sell sheets allow brands to easily showcase their best products, including sales data and product information, to Instacart's retail partners. Brand Explorer is a tool that allows retailers to search and discover new products and up-and-coming brands directly in the Instacart Platform Portal.

These tools can improve a brand's ability to engage with retailers, increasing the likelihood of having their products stocked. This expanded shelf presence not only amplifies exposure to a broader customer base but also holds the potential to substantially boost sales.

Here are the key features of Instacart's new tools for emerging brands: