
IMG is a global leader in sports, events, and media. The company was founded in 1950 by Mark McCormack.
IMG has a long history of innovation and has been at the forefront of the sports industry for decades. They have a global presence with offices in major cities around the world.
IMG's global presence allows them to work with top athletes, sponsors, and brands across the globe. They have a strong network of professionals who are experts in their field.
IMG's expertise in sports, events, and media has made them a trusted partner for many major events and organizations.
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Business Operations
IMG's business operations are quite impressive. They serve as a major operational center for the company's diverse business segments, including talent representation, event management, media production, and licensing.
This allows them to connect with global markets, which is a huge advantage in today's interconnected world.
Consulting
In the world of business operations, having a solid consulting division can make all the difference. IMG's Consulting division is a great example of this, as they work with rightsholders and brands to develop commercial, marketing, and sponsorship strategies.
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Their expertise is in high demand, and they've worked with clients involved in major events like the FIFA 2014 World Cup and the Rio 2016 Summer Olympics in Brazil.
One notable project they worked on was the U.S. Open of Surfing.
IMG's stadium and arena group specifically works with leagues and franchises, showing their ability to tailor their services to different clients and industries.
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Endeavor Weighs Options for Sports Agency
Endeavor is considering selling its sports agency group IMG, which generates around USD 120m in EBITDA.
The company is working with The Raine Group to explore options for the media rights and sports management agency.
IMG is a global leader in sports, events, media, and fashion, offering services in athlete management, event production, and media distribution.
Sovereign wealth funds and financial sponsors could be potential buyers of these assets.
Endeavor's Events, Experiences and Rights division generated USD 228.1m in EBITDA and USD 2.17bn in revenues for 2023.
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The company could also look to sell other parts of its Events, Experiences and Rights division.
Endeavor was acquired by Silver Lake in a USD 13bn take-private deal earlier this year.
In June 2023, Endeavor sold the sports education business IMG Academy to EQT Partners for an enterprise value of around USD 1.2bn.
Hq Function
IMG's headquarters serves as a major operational center for its diverse business segments.
Connecting with global markets is a key function of the HQ, allowing IMG to tap into new opportunities and grow its business.
The HQ is vital for IMG's engagement with North American and international markets, particularly in media, fashion, and sports.
Facilitating major deals and talent management is a significant part of the HQ's role, enabling IMG to secure lucrative partnerships and represent top talent.
IMG's global reach is made possible by its HQ, which helps the company connect with markets worldwide and stay ahead of the competition.
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Licensing
Licensing is a key aspect of business operations, and it's interesting to note that IMG's Licensing Division works in trademark licensing.
They currently provide their services to more than 100 Licensors of intellectual property.
Golf and Sports
IMG has a significant presence in the world of golf, producing and hosting numerous high-profile events. The company's golf portfolio includes the Acciona Open de Espana, Australian Open, and Abu Dhabi HSBC Golf Championship, among others.
In addition to golf, IMG also has a strong focus on sports broadcasting and production. The company's Media Division produces over 45,000 hours of content annually, working with major global broadcasters and platforms.
Some of the notable events and productions that IMG has been involved in include the Ryder Cup, DP World Tour, and Channel 4's England men's UEFA Nations League coverage.
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Media
IMG's Media Division produces over 45,000 hours of content each year, originating from more than 200 clients.
The company's multimedia product offering is impressive, covering high-profile events like the UEFA Champions League, which is broadcast by CBS.
IMG also produces and distributes Sport 24, a live sports channel for airlines and cruise industries, and EDGEsport, a linear action sports channel.
Trans World Sport, a 49-minute sports magazine programme, has been airing weekly since May 1987 and is owned and distributed by IMG.
IMG supports brands and production studios in securing rights and clearance for archive content, making it a valuable resource in the industry.
Golf
Golf is a sport that brings people together from around the world. The Acciona Open de Espana is one of the many golf tournaments held globally.
The Ryder Cup is a prestigious golf competition between teams from Europe and the United States. It's one of the most highly anticipated events in the golf calendar.
Some of the most notable golf tournaments include the Masters, the Arnold Palmer Invitational, and the WGC-HSBC Champions. These events attract top golfers from around the world.
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The PGA European Tour is a major golf tour that features some of the best golfers in the world. It's a great platform for golfers to showcase their skills and compete against the best.
Here are some of the notable golf tournaments that take place around the world:
- Acciona Open de Espana
- Australian Open (golf)
- Abu Dhabi HSBC Golf Championship
- Alfred Dunhill Links Championship
- Arnold Palmer Invitational
- Cambia Portland Classic
- Chevron Championship
- The Masters
- Ryder Cup
- Honda LPGA Thailand
- HSBC Women's Champions
- International Series Egypt
- PNC Championship
- R&A
- Reingwood LPGA Classic
- Sime Darby LPGA Malaysia
- Swinging Skirts LPGA Classic
- Thailand Golf Championship
- WGC-HSBC Champions
- Shinhan Donghae Open
Esports
Esports is a rapidly growing industry that's gaining popularity worldwide. It's not just about video games, but also about competitive events and championships.
IMG eSports represents commercial rights on behalf of game publishers and tournament operators. They work with various organizations to bring esports to a wider audience.
The Global Esports Federation (GEF) partnered with IMG in April 2022, forming the Commonwealth Esports Championship. This partnership aims to promote esports globally.
Here are some notable esports events and organizations that IMG eSports represents:
- PGL
- DPC WEU Tour
- DPC NA Tour
- EVO
- EVO Japan
- EVO Las Vegas
- Combo Breaker
- CEO
- East Coast Throwdown
- First Attack
- Versus Fighting
- UFA
- Global Esports Federation
- Global Esport Tours
- Global Esports Games
Where Else Does Operate Globally
IMG operates globally through its various business segments, including IMG Fashion, which manages fashion shows and events around the world.
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IMG Fashion organizes numerous fashion shows in major cities such as New York, London, and Milan, showcasing top designers and their latest collections.
The company also has a significant presence in the sports industry, with IMG Golf serving as the global leader in golf tournament management.
IMG Golf has a long-standing partnership with the PGA Tour, managing several high-profile golf tournaments, including the U.S. Open and the Masters Tournament.
IMG's global reach extends to the entertainment industry as well, with IMG Talent representing top celebrities and athletes in the fields of film, television, and music.
IMG Talent has a diverse roster of clients, including actors, musicians, and professional athletes, and provides a range of services to help them manage their careers.
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Investors and Leadership
As of April 2025, IMG's leadership includes a strong executive team.
IMG has been backed by several prominent investors over the years.
The parent company Endeavor executed key leadership changes, including a new CFO, in the past year.
A new CFO and a global head departure from the Golf division indicate ongoing strategic refinement within the Endeavor and IMG leadership teams.
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Who's Investing in?
IMG has been backed by several prominent investors over the years, including.
One of the notable investors is not specified in the article section.
IMG has received investments from various sources, but specific details about the investors are not provided.
In fact, the article does not mention any notable investors by name.
Meet the Leaders
As of April 2025, IMG's leadership is comprised of a talented executive team.
The parent company, Endeavor, has made key leadership changes in the past year, including a new CFO.
IMG's Golf division saw its global head depart for a CEO role at a major sports organization, indicating ongoing strategic refinement within the Endeavor and IMG leadership teams.
The leadership changes at Endeavor and IMG suggest a focus on strategic refinement and growth.
Acquisitions and Partnerships
IMG has a strong track record of forming joint ventures with key partners across various areas of the business, including sports, fashion, and entertainment.
These partnerships allow IMG to expand its reach and develop properties in territories such as Brazil, China, India, and Turkey through companies like IMM, CC-TV IMG, IMG Reliance, and IMG Dogus.
In 2015, IMG partnered with Euroleague Basketball to form a joint venture that will manage the commercial operation and global rights of the EuroLeague and EuroCup for 10 years.
The company also founded a joint venture with influencers Joe Sugg and Caspar Lee in 2018, known as Margravine Management, now rebranded as MVE.
160over90, IMG's culturally-led creative agency, has made a strategic move by acquiring a majority stake in MUD ORANGE, an award-winning minority-owned multicultural communications agency.
Joint Ventures
Joint Ventures are a key part of IMG's business strategy. They operate joint ventures with key partners across many areas of the business.
In Brazil, China, India, and Turkey, IMG has established joint ventures with local partners to develop sports, fashion, and entertainment properties.
IMG and Euroleague Basketball have a ten-year joint venture agreement that manages the commercial operation and global rights of the EuroLeague and EuroCup.
IMG has also founded a joint venture with influencers Joe Sugg and Caspar Lee, initially called Margravine Management, which is now known as MVE.
160over90 Acquires Majority Stake in Mud Orange

160over90 has acquired a majority stake in MUD ORANGE, an award-winning, independent, minority-owned multicultural communications agency. This move is aimed at enhancing 160over90's capabilities in developing culturally relevant strategies.
The agency, part of Endeavor, made this strategic move to expand its multicultural marketing efforts. MUD ORANGE brings expertise in communications to the table.
This acquisition is a significant step for 160over90, allowing it to develop culturally relevant strategies and campaigns for diverse global audiences. The agency now has a stronger presence in multicultural marketing.
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