
To make a company name legal and compliant, you'll need to check for trademark availability. This involves searching the US Patent and Trademark Office database to ensure the name isn't already in use.
The name should be distinctive and not easily confused with existing trademarks. In the article, we discussed how the trademark office uses the "likelihood of confusion" test to determine this.
You'll also need to check for domain name availability, as a company name and website domain name should match. This will help prevent confusion among customers and protect your brand identity.
In the US, the Secretary of State's office is responsible for maintaining business records, so you'll need to file the necessary paperwork to register your company name with them.
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Determine Registration Need
Sole proprietorships using their full legal surname in their business name require registration with the state.
For example, "Legacy Consulting" would need to be registered because it doesn't include the owner's last name. In contrast, "Wilkes Consulting" wouldn't require registration since it's based on the owner's surname.
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Limited Liability Companies (LLCs) and Corporations must register their business name with the state, regardless of the name.
You may not need to register your business name if you're a sole proprietorship operating under your legal name, but even in this case, registering can provide various legal and tax benefits.
Businesses with more complex structures and tax liabilities typically need a more involved registration process, but every situation is different.
Here's a quick rundown of the registration requirements:
Properly establishing your business name with the state grants exclusive branding rights and conveys professional legitimacy as you scale operations.
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Check Availability
Before you can finalize your company name, you need to check its availability. A name check with the state filing office will tell you if your preferred legal name is available within state records. This is crucial to prevent a state from rejecting your documents because the name isn't available when you try to incorporate or form an LLC.
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Conducting a name check is a straightforward process that can be done online through the state's business database. This dashboard lets you search corporation, limited liability company, and limited partnership names across the state registry. Keep in mind that this search does not explore potential conflicts against existing trademarks, service marks, or fictitious business name filings with county clerk offices.
To avoid any issues, consider taking advantage of a name reservation if there will be a delay before you are ready to submit your incorporation or formation documents. This will "hold" the name for you and guarantee that you'll have it when you're ready to proceed.
Just because a name is considered available by the state filing office, it doesn't mean that some other company doesn't own trademark rights to the name. Conducting a trademark search is essential to uncover if any names or marks already in use are identical or similar to the names that you choose.
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Secure Your Choice
To ensure your company name is secure, you should consider reserving it with the state for extra protection. California allows you to reserve an entity name on record for 60 days via the online portal.
Before finalizing your company name, you need to check for statutory restrictions on legal name selection. These restrictions deal with required words, prohibited words, and name availability.
Most business entity statutes require the name to contain a specific word, phrase, or abbreviation indicating the type of entity it will be. For example, a corporation statute may require the name to contain the word “corporation”, “incorporated”, or “company”, or an abbreviation of one of those words.
Business entity statutes also prohibit the use of certain words or phrases in legal names to prevent public misrepresentation. An LLC may be prohibited from using the word “corporation” in its name.
To be available for use, a company name must not conflict with the name of another domestic or foreign entity appearing in the filing office’s records. Some statutes also prohibit conflicts with the names of all types of business entities that file with the state.
File a Statement
To file a statement and make your company name legal, you need to file a Fictitious Business Name Statement, also known as a DBA.
First, come up with a name that doesn't duplicate an existing business in your county. Think of a unique name that will set you apart from the competition.
Next, complete the county-issued FBN Statement paperwork with ownership and operation specifics. This is where you'll provide details about your business, including who's behind it and how it will operate.
To submit your filing, head to your county clerk's website or office and pay the required fees. You can also submit your paperwork in person.
After submitting your paperwork, you'll need to publish your new DBA name registration in a local newspaper to make it public. This is a crucial step in making your company name official.
Here are the steps to file a DBA in California:
- Think of a name that does not duplicate existing businesses in that county
- Complete the county-issued FBN Statement paperwork with ownership/operation specifics
- Submit your FBN filing along with fees on your county clerk’s website or office
- Publish the new DBA name registration in a local newspaper to make public
Remember, your DBA authorization will expire after 5 years if you don't renew it on time. Be sure to stay on top of renewal filings to keep your business name active and in good standing.
Forming a Business Entity
Forming a business entity is a crucial step in making a company name legal. To do this, you'll need to file registration documents with the state agency.
You'll need to choose a unique and distinguishable business name that doesn't mislead the public. For example, if you're forming an LLC or corporation, you'll need to include specific abbreviations and designators in your proposed name.
Here are some acceptable identifiers for LLCs and corporations:
- For LLCs: LLC, L.L.C., Ltd Liability Co, Limited Liability Company, Ltd.
- For corporations: Corporation, Incorporated, Inc., Corp.
Once your proposed name clears state approval, it becomes officially registered and you'll have exclusive name rights.
File DBA
Filing a DBA is a great option for businesses that want to operate under a name other than their registered name. You can use a DBA to offer new products and services, or to expand into a new market or location.
DBAs are useful for sole proprietorships who don't want to use their full legal name when doing business. Many people prefer this approach for privacy reasons, and to better reflect what their business offers.
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To file a DBA, you'll need to think of a name that doesn't duplicate existing businesses in your county. You'll also need to complete the county-issued Fictitious Business Name (FBN) Statement paperwork with ownership/operation specifics.
The paperwork and filing fees vary from state to state, ranging from $5 to $150. You'll also need to publish the new DBA name registration in a local newspaper to make it public.
Here's a breakdown of the DBA filing process:
DBAs typically apply only to the county with which you register, and they expire after 5 years if not renewed on time. Staying up to date on renewal filings is crucial to keep your DBA authorization active.
Forming an LLC, Corp, or LP
Forming an LLC, Corp, or LP requires some careful planning. You'll need to choose a unique business name that's distinguishable from other active registrations.
To do this, you'll need to check the state's records to ensure the name isn't already being used by another company. If you want to form an LLC or corporation, your proposed name must clearly communicate the entity structure through specific abbreviations and designators.
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For LLCs, you can use identifiers like LLC, L.L.C., Ltd Liability Co, Limited Liability Company, or Ltd. to signal limited liability status. Corporations, on the other hand, must incorporate terms like Corporation, Incorporated, Inc., or Corp. into their name.
Here are some acceptable identifiers for LLCs:
- LLC
- L.L.C.
- Ltd Liability Co
- Limited Liability Company
- Ltd.
Once your proposed unique entity name clears state approval, it becomes officially registered upon approval of your full formation paperwork and fees.
Name Requirements
Your company name needs to include certain words to be considered legal. In most states, a corporation's name must include words like Corporation, Incorporated, Company, or Limited; or abbreviations, like Corp., Inc., Co., or Ltd.
To give you a better idea, here are some examples of words that are typically required in a corporation's name:
On the other hand, a Limited Liability Company's (LLC) name usually must include words like Limited Liability Company, Limited Company; or abbreviations like L.L.C., LLC, L.C., LC, or Ltd. Liability Co.
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Include Correct Required Words

Including the correct required words in your business name is crucial to ensure it meets state regulations.
Corporations must include words like Corporation, Incorporated, Company, or Limited; or abbreviations like Corp., Inc., Co., or Ltd. in their name.
LLCs, on the other hand, typically require words like Limited Liability Company, Limited Company; or abbreviations like L.L.C., LLC, L.C., LC, or Ltd. Liability Co. in their name.
To make things clearer, here's a list of required words and abbreviations for corporations and LLCs:
- Corporations: Corporation, Incorporated, Company, Limited; Corp., Inc., Co., Ltd.
- LLCs: Limited Liability Company, Limited Company; L.L.C., LLC, L.C., LC, Ltd. Liability Co.
Name Must Avoid Prohibited Words
Many states have a list of prohibited words that you can't use in your business name. Some of these words are considered inappropriate, while others are meant to protect the public from being misled.
A state might not allow the word "Insurance" in the name of a business that's not an insurance company, and may require approval from the Insurance Department before allowing its use.
You'll also want to avoid using words that indicate a form of entity that your business isn't. For example, a limited liability company couldn't have "corporation" in its name.
Using a name that could mislead or deceive consumers is a big no-no. It poses legal risks and can damage your reputation, making it harder to build trust with customers.
Choosing a name that's too similar to another business can also be a problem.
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Compliance and Regulations
Compliance and regulations can be a daunting task, but it's essential to get it right when choosing a company name. You'll need to comply with laws in other states where you're qualified to do business, ensuring your company name meets the statutory requirements of each state.
To avoid potential issues, you should conduct a name check with the state filing office to determine if your preferred legal name is available within state records. This will prevent a state from rejecting your documents because the name isn't available.
Many states also prohibit certain words in a business name, such as "Insurance" if you're not an insurance company, or words that indicate a form of entity that you're not. Statutory restrictions on legal name selection deal with required words, prohibited words, and name availability.
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Comply with Other States
You'll need to comply with laws in other states where you're qualified to do business. This is known as foreign qualification.

Your company name must meet the statutory requirements of the foreign state(s) you want to do business in. This means the name must comply with the same laws as domestic LLCs or corporations in that state.
Most states require your foreign LLC or corporation name to meet the same statutory requirements as domestic companies. This ensures consistency across states.
If you want to do business under an assumed or DBA name, you'll need to register it in the foreign state(s) you're operating in. This is a separate requirement from your company's main name.
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Laws
Local and international regulations play a significant role in business naming. Certain words or phrases may carry varied meanings or connotations across languages or cultures, potentially influencing your brand’s perception and overall success.
Business entity statutes impose restrictions on legal name selection, including required words, prohibited words, and name availability. Most business entity statutes require the name set forth in the formation document to contain a specific word, phrase, or abbreviation indicating the type of entity it will be.
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Prohibited words are also a concern, mainly to prevent the public from being misled as to the type of business entity it is dealing with. An LLC, for example, may be prohibited from using the word “corporation” in its name.
Foreign state law also comes into play when a business entity transacts business in a state outside of its formation state. The state statutes require the name of a qualified foreign business entity to meet the same requirements as a domestic business entity.
Some states prohibit certain words in a business name, including words that are considered inappropriate or misleading. For example, a state might not allow “Insurance” in the name of a business that’s not an insurance company.
You should also be aware of the penalties for trademark infringement, which are severe. A useful first step is to conduct a trademark search to uncover any names or marks already in use that are identical or similar to the desired legal name.
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Choosing a Name
A memorable name can help potential customers remember you, find you, and understand what you do. It's essential to avoid overly generic or descriptive names that could pose legal protection challenges.
Your company name is a valuable asset, and it's crucial to find a way to stand out with a catchy, distinct, and evocative name that speaks to the core of your business. Try to come up with a name that is relevant to your industry or business, and consider including your web domain name in your legal name if you have an Internet business.
To avoid costly conflicts over trademark rights, strive for a name that is both unique and distinct from others in the market. A memorable name that embodies your brand's essence is paramount in today's competitive landscape.
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An Assumed Name
You may have a business name that's different from your legal name or the name of your company. This is called an assumed name, also known as a DBA or trade name.
To register an assumed name, you'll need to file with a county agency, but in some states, it's done with a state agency. This is a crucial step to protect your business name and establish credibility.
Assumed name registration is not limited to sole proprietorships. Any business entity, including corporations and LLCs, can register an assumed name.
If you're a sole proprietor, you may be able to register an assumed name like "Sunrise Properties" as "Robert Hansen dba Sunrise Properties." This way, anyone checking official records will see that your business is actually "Robert Hansen dba Sunrise Properties."
Assumed name registration only protects the name in the county where it's registered. If you plan to operate in multiple counties, you'll need to register the name in each county.
Here's a quick rundown of what you need to know about assumed name registration:
Keep in mind that assumed name registration is not the same as trademark protection. If you want to protect your business name as a trademark, you'll need to take additional steps, such as registering under federal or state trademark laws.
Choose a Memorable
Choosing a memorable name is crucial for your business. It should be easy for customers to remember and understand what your business does.
Try to come up with a name that is relevant to your industry or business. For example, if you have an Internet business, you may want your web domain name to be included in your legal name. This can help customers find you online.
A catchy, distinct, and evocative name can speak to the core of your business. It doesn't have to be descriptive, save that for your tagline or slogan.
Here are some tips to help you choose a memorable name:
- Choose a name that is easy to spell and pronounce.
- Avoid names that are too long or too short.
- Make sure the name is not already taken by another business in your state.
- Consider the domain name availability for your business name.
Remember, your business name is a valuable asset, and it can help you stand out in a crowded market.
How Availability Protects
Choosing a name for your business can be a daunting task, but it's crucial to get it right. The availability requirement protects names by making them unavailable for other business entities to use.
In California, you can search the Secretary of State business database to check if your desired company name is already claimed. This search will help you determine if your name is available for registration.
The state business entity laws protect the legal names of domestic entities through their name availability requirement. This means that no other business entity may be formed or qualified in the formation state under that name.
If your desired name is not available, you'll need to choose a different one. The filing office will search its database to see if the legal name set forth on the document is available. If it's not, the formation document will not be filed.
Here are some examples of how two names may or may not be considered conflicting:
- One name is singular and the other plural
- One is in uppercase and the other lowercase
- The names have different entity indicators or domain name extensions
- The names differ in punctuation, geographical terms, or symbols
Each filing office has its own rules and regulations for determining what makes one name distinguishable from another. It's essential to understand these rules to avoid any issues with your business name.
Domain and Registration
Having a strong online presence is crucial in today's digital age.
Registering your business name as a domain name helps you establish a consistent and secure online identity.
Domain name availability is crucial, and we can help you check if the desired name is available.
Our expertise ensures that you avoid issues such as cyber-squatting, where someone registers your business name to sell it back to you at a high price.
You should also be aware that maintaining a consistent online identity is essential for building trust with your customers.
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Registration Process
To make a company name legal, you need to follow a specific registration process. First, you must register your company name in every state where you operate, with one state as the home state or state of incorporation.
Companies must choose a name distinct from any already registered in the home state. For instance, if a business named “Big Bucks 123” is already registered, a new company cannot use the same name.
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Securing trademark protection is essential for protecting your brand identity. This involves conducting comprehensive trademark searches to ensure that another business does not already use or register your chosen business name.
Our team will help you secure exclusive rights to your business name, logo, and other brand elements. This ensures compliance with all legal requirements and maximizes the protection of your intellectual property.
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Entity Structure and Protection
Your company's legal structure can significantly impact the naming process, and understanding these requirements is crucial to ensuring compliance.
As a sole proprietorship, partnership, or limited liability company, you may need to include identifiers like "LLC" or "Inc." in the company name.
In most cases, the first step is selecting a compliant name, which involves checking the state's records to ensure the desired name is not already being used by another company.
State laws prohibit a company from using a name that is already being used by another company, so part of selecting a name involves this crucial check.
Creating a corporation or LLC only provides protection in the state of registration, and if you plan to expand into another state, you may need to register your corporation in the new state, ensuring the name is not already registered there.
To form a business entity, you'll need to file registration documents with the state agency, which requires choosing a legal business name that meets the state's requirements.
Business formation documents, such as articles of organization, will also need to be filed, covering things like the purpose of your business and the structure of your board of directors.
Your business will also need to obtain necessary permits, licensures, or insurance, depending on your city, state, and the nature of your business.
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International Considerations
Operating internationally requires understanding local naming regulations and cultural sensitivities to avoid misinterpretation of your brand's perception.
Local and international regulations can be complex and nuanced, with certain words or phrases carrying varied meanings or connotations across languages or cultures.
Businesses must be aware of these differences to ensure their company name is not misinterpreted and to avoid potential legal issues.
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Protecting Abroad
Protecting your brand's image and reputation is crucial when expanding into new regions. Understanding local naming regulations and cultural sensitivities is essential.
Local and international regulations can be complex and vary greatly. Certain words or phrases may carry varied meanings or connotations across languages or cultures, potentially influencing your brand's perception.
To protect your legal name in foreign states, you can file a name reservation with the state's filing office. This is especially useful if you plan to qualify soon after confirming your name's availability.
However, if you don't plan to qualify for a number of months or years, you may be able to file a name registration. Name registration provides long-term protection and is generally effective for one year and renewable indefinitely.
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Foreign Law and Selection
When operating internationally, it's essential to understand local naming regulations and cultural sensitivities. This is especially true for businesses that intend to operate within specific regions.
Local naming regulations can greatly impact your brand's perception and overall success. Certain words or phrases may carry varied meanings or connotations across languages or cultures.
In addition to local regulations, businesses must also navigate foreign state law and legal name selection. A corporation, LLC, or other statutory entity that transacts business in a state outside of its formation state must qualify to do business in that state.
To qualify, the business entity's name must meet the same requirements as a domestic business entity. If the legal name does not comply, the business entity will typically have to qualify and do business under a compliant fictitious name.
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