
Businesses make money through strategic planning and execution by identifying and capitalizing on profitable opportunities. By analyzing market trends and customer needs, companies can create products or services that meet those needs and generate revenue.
A clear business model is essential for success, as it outlines how a company will generate revenue and sustain itself. According to our previous discussion, a well-defined value proposition is critical in creating a successful business model.
By executing their business plan effectively, companies can achieve their financial goals and stay competitive in the market.
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Making Money
Making money is a crucial aspect of any business, and it's essential to understand how to do it effectively. Profit is the key number every business owner should watch like a hawk, and consistent focus on gross profit is how you build a great business.
Gross Margin is a vital metric that helps you understand your business's profitability. It's the difference between revenue and the cost of goods sold, and it's usually expressed as a percentage. A higher Gross Margin means you're making more money from each sale.
To make money, you need to prioritize profit from the beginning. The Profit First methodology, developed by Mike Michalowicz, flips the traditional formula of "Sales - Expenses = Profit" on its head. Instead, it uses "Sales - Profit = Expenses", which means you allocate a predetermined percentage of revenue for profit before considering expenses.
Here are the key principles of the Profit First methodology:
- Set up multiple bank accounts, each with a specific purpose (e.g., Profit, Owner's Compensation, Taxes, and Operating Expenses).
- Allocate percentages to each account based on your business's unique needs.
- Regularly assess and adjust the allocation percentages to align with your evolving financial goals.
By following these principles, you can build a solid financial foundation for your business and ensure profitability becomes a core focus.
Understand Financials
Understanding financials is crucial to making a profit. The money coming into your company is considered revenue, but before it hits your bank account, you'll have to cover business costs.
You need to know how to read a balance sheet, income statement, and cash flow statement. This will help you make informed decisions and participate in conversations about how to make a profit.
Revenue is the money coming into your company, but it's not the same as profit. You need to subtract your business costs from revenue to get your profit margin.
Consider reading: How Does a Non Profit Business Make Money
Talking about finances in a clear and concise way can help you prioritize your product and projects more effectively. Use phrases like "I have generated $x in revenue for the business this year, investing $y in cost to achieve it" to make your point.
Knowing your profit margin is key to determining whether you'll stay in business or experience explosive growth. It's not just about making money, but also about making a profit.
Pricing and Cost Control
Pricing and Cost Control are crucial elements in making a business profitable. A business needs to price its products or services correctly to make consistent sales. Low prices won't sustain a business, and overpriced products will struggle to be competitive in the market.
To find the perfect price point, a business should evaluate its market and competition and determine a competitive pricing strategy that can also cover its business costs. This is not rocket science, and with hard work and a good plan, a business can put itself in the best possible position to achieve the profits it dreams of.
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Competing on price is a dog's game, as it takes incredible skill and focus to be the cheapest, make a profit, and be around for the long haul. Very few businesses can do so consistently, and if a business makes low pricing its main differentiator, it had better be the most disciplined and focused business out there.
A business can improve profitability by carefully evaluating and optimising its pricing structure. This can be done through competitive analysis, value-based pricing, upselling, and cross-selling. By focusing on the value provided to customers and pricing products or services accordingly, a business can justify higher prices and increase profitability.
Here are some key approaches to consider:
- Competitive Analysis: Research competitors' pricing to ensure prices are competitive.
- Value-Based Pricing: Focus on the value provided to customers and price products or services accordingly.
- Upselling and Cross-Selling: Encourage customers to upgrade their purchases or add complementary products or services.
To keep a close eye on expenses, a business should consider regular expense reviews, technology optimisation, and efficient resource allocation. By periodically reviewing expenses, a business can identify areas where costs can be reduced without compromising quality. By leveraging technology to automate tasks and streamline operations, a business can save time and reduce the need for manual bookkeeping.
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By understanding what a P&L function is, a business can better manage its finances. A P&L function is a logical piece of the business that earns money and spends money. A business can have multiple P&L functions, and each one should be evaluated separately to ensure profitability.
To calculate small business profit accurately, a business should follow these steps: determine total income, identify total expenses, and subtract expenses from income. This will result in the business's profit before taxes and other deductions.
Explore further: IRS Volunteer Income Tax Assistance Program
Cashflow Management
Cashflow Management is a crucial aspect of any business. It's the lifeblood of your business, and without it, you'll struggle to survive.
Cashflow is King, as the Rule of the Three C's states. This means that collecting payments from customers quickly is essential. In fact, it's estimated that businesses leave around 20-30% of their payments outstanding for months, which can have a compounding effect on their cashflow.
To avoid this, you need to complete jobs, invoice customers, and collect payments promptly. This will not only help you get paid faster but also reduce the risk of customers forgetting to pay you.
As a business owner, you need to understand the difference between profit and cash. Just because you're making a profit, it doesn't mean you have cash in the bank. You need to manage your cashflow carefully to ensure you have enough money to pay bills, suppliers, and employees.
Here are some strategies to improve your cashflow:
- Separate your personal and business finances
- Pay yourself a salary, not a dividend
- Collect payments from customers quickly
- Offer early payment discounts to incentivize customers to pay on time
- Monitor your cashflow regularly to identify areas for improvement
By implementing these strategies and understanding the importance of cashflow management, you'll be better equipped to manage your business's finances and achieve long-term success.
Business Strategy and Innovation
Businesses that focus on strategic innovation are more likely to make a profit. This means expanding on existing ideas to meet the needs of their customers.
Identifying your target audience is crucial to making a profit. Who are they, and what need do they have for your product? Netflix is a great example of a strategic innovator, capitalizing on the demand for movie streaming.
Fostering an innovation culture can put you ahead of your competitors and help you make a profit. Netflix found a way to make movies more accessible to their target audience, and it paid off.
To improve your small business's profitability, you can implement practical strategies like leveraging Thriday's capabilities. This will help you maximise your bottom line and achieve success.
Product Management
As a product manager, you're the main owner of the business's making money goal, and your decisions have a direct bottom-line impact.
You're likely very comfortable with customer discovery and learning customer pain points, but you may struggle with engaging with the finance department, which can put you at a disadvantage against other PMs.
The problem is that many product managers, especially those who started in digital product management or only worked for SaaS companies, are uncomfortable discussing dollars and cents, and accounting terms.
This discomfort can stem from a lack of knowledge, and it's essential to increase your knowledge level to be effective in money discussions, just like a startup founder looking for funding.
In fact, a PM's discussion with the finance department can be almost identical to a startup founder's discussion with VCs, Angels, or banks.
To succeed, you need to accept that you're in the business of making money, and you'll need to learn to speak the language of finance.
Take a look at this: How to Get a Startup Business Loan with No Money
12. Avoid Low-Value Tasks

Eliminating unnecessary low-value tasks is key to making a profit. You can identify these tasks by understanding which ones are the most profitable.
Businesses can eliminate low-value tasks by outsourcing them, such as using automated drip email campaigns to deal with unprofitable tasks.
Automation software and online solutions are becoming more accessible, allowing businesses to streamline their operations and focus on high-value tasks.
With so many businesses moving online, automation tools are now more popular than ever, making it easier to manage low-value tasks.
A fresh viewpoint: Machine of Making Money
Customer Focus
To make money, your business needs to focus on adding real value for your customers. This is the bottom line for making a profit – it's the value customers place on your business's product.
To do this, prioritize your market research to understand your ideal customer's lifestyles and tastes. Inhabiting their minds and preferences will help you create innovations customized to your market.
A great way to add value is to target your marketing efforts on your ideal customer base. Tailor your messaging and promotional activities to attract customers who will likely engage with your offerings and generate higher revenues.
Customer retention is also crucial – acquiring new customers can be more costly than retaining existing ones. Implement customer retention initiatives such as loyalty programs or personalized follow-ups to encourage repeat business.
Delivering exceptional customer experiences is key to making customers happy and satisfied. Happy customers are more likely to become repeat customers, refer your business to others, and contribute to increased profitability.
Action and Transformation
To make a significant impact on your business, it's essential to take massive action. This involves creating a plan to jumpstart growth and increase profit, which may include launching a new marketing campaign or undergoing leadership training.
A well-structured plan will help you achieve concrete, achievable company goals. This could involve creating a new department or making changes to your existing operations.
Ultimately, taking massive action requires a willingness to adapt and evolve as a business.
Leveraging for Transformation
Implementing the Profit First method can be easy with the right tool. Thriday is a powerful tool that makes implementing Profit First a breeze.
Thriday can create and manage multiple accounts, track income, expenses, and profit, and generate insightful reports to monitor financial progress. This centralises financial data in one place.
Automated accounting features in Thriday streamline financial management processes, eliminating manual tasks and reducing errors. This saves time and boosts productivity.
Thriday provides a comprehensive view of a business's financial health, empowering owners to make informed decisions and take proactive steps to improve profitability.
For another approach, see: Ally Financial Revenue
Take Massive Action
Taking massive action is a crucial step in transforming your business. This involves creating a concrete plan to jumpstart growth and increase profit.
A new department can be created to help your business grow. This could be a marketing department, a sales team, or any other department that will help you achieve your goals.
Launching a new marketing campaign is another way to take massive action. This could be a social media campaign, a content marketing campaign, or any other type of campaign that will help you reach your target audience.
To be better equipped to lead your company, leadership training is essential. This will help you develop the skills and knowledge you need to make informed decisions and lead your team effectively.
Having concrete, achievable company goals is key to taking massive action. This will help you stay focused and motivated as you work towards transforming your business.
Key Concepts and Takeaways
Making money in business is a crucial aspect that often gets overlooked. Profit is essential for a business to survive, and it's not just about making money, but also about generating cash flow.
A business without profit is essentially a hobby, as it can't sustain itself in the long run. Many businesses have gone bankrupt despite growing, highlighting the importance of profit in business.
To make and keep money in business, it's essential to understand the 7 rules: understand profit, set effective pricing, recognise profitable customers, manage cash flow, distinguish profit from cash, calculate breakeven, and monitor key financial numbers.
Here are the 7 rules summarized:
- Understand profit
- Set effective pricing
- Recognise profitable customers
- Manage cash flow
- Distinguish profit from cash
- Calculate breakeven
- Monitor key financial numbers
Implementing these rules will help you make more profit and generate more cash flow, ensuring your business survives and thrives.
Examples and Case Studies
As a digital product owner, you're likely to be focused on maximizing the number of customers who go through a funnel and make a purchase. For example, in a bank, you might be working to get customers to buy a new credit card. Banks make money on credit cards mainly from three sources: the annual fee, transaction fees, and interest on the balance outstanding.
Banks make an average of $100 in annual revenue from each customer who uses a credit card. This is because the annual fee is typically around $50, transaction fees are around $20, and interest on the balance outstanding can range from $30 to $100, depending on the customer's usage.
You'll need to talk to your development team and design team to determine the cost of implementing your digital flow. For example, if it takes a quarter to complete the work, and the average annual cost of a developer is $100,000, then the cost of implementing your flow is $25,000.
For your interest: Gross Annual Business Revenue
In a large social media network like Facebook, you might be responsible for the main feed. Your goal is to maximize the value the customer gets from engaging with the feed, which will lead to more ad impressions and revenue for the company. Facebook makes an average of $5 per 1,000 ad impressions.
Here are the three sources of revenue for banks making money on credit cards:
- The annual fee on the card
- Transaction fees
- Interest on balance outstanding
In both cases, your goal as a digital product owner is to maximize revenue while minimizing cost. This means prioritizing efforts that will generate the most revenue for the company, while also keeping costs low.
Speak Like This to Your Finance Counterparty
To speak like a pro with your finance counterparty, you need to understand the basics of financial language. This means using terms like revenue and profit margin correctly.
Revenue is the money coming into your company, but it's not the same as profit. You need to cover business costs like payroll, taxes, and supplies before you can determine your profit margin.

To make it clear, use phrases like "I have generated $x in revenue for the business this year, investing $y in cost to achieve it". This shows you understand the relationship between revenue and costs.
Talking like this will help your finance stakeholders and executive team understand your proposals and prioritize your product and projects more effectively.
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