The Hello Prenup team, consisting of husband and wife duo, Alex and Brittany, secured a deal with Lori Greiner, Kevin O'Leary, and Robert Herjavec for $500,000 in exchange for 10% equity.
They pitched their prenuptial agreement platform, aiming to make it easier for couples to create and manage their prenups.
The Sharks were impressed with the team's unique solution to a often taboo and uncomfortable conversation. Lori Greiner saw the potential for growth and investment.
Hello Prenup's deal with the Sharks was finalized, and they began working on scaling their business.
A different take: Sealing a Deal
Shark Tank Update
Hello Prenup's appearance on Shark Tank was a game-changer for the company.
The deal with Kevin O'Leary and Nirav Tolia led to a 14,000% increase in sales, with lifetime sales reaching $3 million by March 2024 and a company valuation of $22 million.
Julia Rodgers, the founder of Hello Prenup, credits the Sharks for helping her take prenups from being a taboo topic to a mainstream conversation.
For another approach, see: Prenup Override
Rodgers and her co-founder Sarabeth Jaffe soft-launched Hello Prenup in March 2020, but it wasn't until they appeared on Shark Tank that their business really took off.
The company's revenue doubled in 2023 and is projected to triple in 2024, thanks in part to strategic partnerships with Proof and Suffolk University.
Rodgers, a former divorce attorney, wanted to create a better way for happy couples to protect themselves before tying the knot, and Hello Prenup has made that a reality.
The company's online platform allows couples to create and purchase a prenuptial agreement without an attorney, making it more accessible to people who might not have gotten one otherwise.
With the backing of Kevin O'Leary and Nirav Tolia, Hello Prenup is well on its way to making a significant impact in the world of prenups.
Check this out: Can You Write Your Own Prenup and Have It Notarized?
Hello Prenup After Shark Tank
After appearing on Shark Tank, Hello Prenup exploded with a 14,000% increase in sales, reaching $3 million in lifetime sales by March 2024.
The company's deal with Kevin O'Leary and Nirav Tolia was a game-changer, bringing in new strengths and expertise to the business.
Hello Prenup partnered with Proof, an online notarization platform, allowing clients to notarize their prenups online.
Julia Rodgers, the founder of Hello Prenup, credits the company's success to the backing of the two sharks, saying "With the sharks by our side, the sky is the limit."
The company also partnered with Suffolk University, Julia's alma mater, and Brian Liu, the founder of Legal Zoom, became an advisor and investor.
By March 2024, Hello Prenup's valuation had reached $22 million, a significant increase from its initial valuation.
Rodgers started working on Hello Prenup full-time in early 2022, after the Shark Tank episode aired in November 2021.
The company's revenue doubled in 2023 and is projected to triple in 2024, according to Sarabeth Jaffe, the co-founder and CTO.
Rodgers and Jaffe were forced to work on the company over Zoom for four months due to the coronavirus pandemic, but it didn't stop them from achieving their goal of appearing on Shark Tank.
Hello Prenup's success has been a testament to the power of innovation and entrepreneurship, with the company's online platform making prenups more accessible and affordable for couples.
Related reading: Can You Get a Prenup after Marriage?
Shark Tank Deal
HelloPrenup landed a deal on Shark Tank, securing $150,000 in exchange for 30% of the company.
The founders, Julia Rodgers and Sarabeth Jaffe, pitched their business to the sharks, explaining that their digital platform allows couples to create prenuptial agreements in hours for a fraction of the cost of traditional routes.
Their sales were initially less than wonderful, but they had a 14,000% increase after their appearance on the show, with lifetime sales reaching $3 million by March 2024.
The combination of strengths between Kevin O'Leary and Nirav Tolia proved to be a boon for the business, and the company was valued at $22 million by March 2024.
Julia Rodgers, a family attorney by trade, emphasized that prenups aren't just for the rich, and that both parties should have their assets in order in case of a divorce or death.
The company's partnership with Proof, a company that allows online notarization, was a strategic move that helped HelloPrenup clients notarize their prenups.
Rodgers and Jaffe also partnered with Suffolk University, where Rodgers is an alumna, to collaborate on the use of legal technology.
The deal with Kevin O'Leary and Nirav Tolia was a turning point for HelloPrenup, and the company's revenue doubled in 2023, with projections to triple in 2024.
Discover more: Arlan Hamilton Your First Million
Frequently Asked Questions
Who invested in HelloPrenup?
HelloPrenup was invested in by a group of experienced entrepreneurs and investors, including Kevin O'Leary, Brian Liu, and Nirav Tolia. These notable investors bring valuable expertise and resources to the company.
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