
H World International has made significant strides in expanding its global reach, with a presence in over 20 countries worldwide. This growth is a testament to the company's commitment to providing high-quality hospitality services to travelers.
The company's expansion efforts have been driven by a focus on strategic partnerships and acquisitions. By partnering with local businesses, H World International has been able to tap into new markets and increase its global footprint.
Brands and Locations
H World International manages and operates over 100 hotels under various brands.
One of these brands is Steigenberger Hotels & Resorts, which has over 30 hotels in 8 countries, with the majority located in Germany and Egypt.
Steigenberger Icons has 6 hotels in 2 countries.
IntercityHotel has over 50 hotels in 8 countries, with the majority located in Germany.
Jaz in the City has 3 hotels in 3 countries.
MAXX has 4 hotels in 2 countries.
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Zleep Hotels has 15 hotels in 4 countries.
In addition to these existing brands, H World International is also developing three new brands: Steigenberger Porsche Design Hotels, House of Beats, and Ji Hotel.
Here's a brief overview of the existing brands and their locations:
Deutsche Hospitality Expansion
H World International is expanding its global presence with new hotel signings and partnerships. Five new properties have been added to its portfolio, including the Montien Surawong Bangkok, a Steigenberger Hotel with 475 rooms, and the Maxx Huay Yai Villa, Pattaya, Thailand, with 108 villas.
The company has also partnered with Conduit House, a fully integrated hotel operator and hospitality asset manager in Asia, to leverage its expertise and networks for growth in the Asia-Pacific region. This partnership will help H World International establish a strong presence in the region.
H World International's expansion plans also include the launch of the Steigenberger Resort Byoum Lakeside in Egypt, a 90-key luxury hotel located near Qarun Lake, and the opening of the IntercityHotel Bawshar in Muscat, Oman.
Deutsche Hospitality Rebrands for Expansion
Deutsche Hospitality has rebranded to H World International to drive expansion outside of China.
The company has a vast presence in China and aims to become a world-class global hotel group.
H World International includes Europe, Middle East, India & Africa, and Asia-Pacific regions.
Its brands will be part of the H Rewards global loyalty program and online booking platform.
The brand family includes Steigenberger Icons, Steigenberger Porsche Design Hotels, Steigenberger Hotels & Resorts, Jaz in the City, House of Beats, IntercityHotel, Maxx, and Zleep Hotels.
Ji Hotel, one of H World China's fastest-growing midscale brands, has also joined the family.
The Ji Hotel Orchard Singapore is the first Ji Hotel property outside of China.
Oliver Bonke will serve as CEO of H World International alongside the executive leadership team of the former Deutsche Hospitality.
H World International has signed agreements for five new properties, including the Montien Surawong Bangkok and the Maxx Huay Yai Villa in Thailand.
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The Montien Surawong Bangkok will offer 475 rooms and will be the first Steigenberger hotel in Thailand.
The Maxx Huay Yai Villa will comprise 108 spacious villas and is expected to open towards the end of 2025.
The company has also partnered with Conduit House to leverage its Asian expertise for growth plans.
H World International will launch the Steigenberger Resort Byoum Lakeside in Egypt in late 2025.
The Steigenberger Resort Byoum Lakeside will have 90 keys.
The Intercity Hotel Bawshar in Muscat, Oman has recently opened.
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Joint Venture and Hotel Deals Highlight Global Growth Commitment
H World International, formerly known as Deutsche Hospitality, is expanding its global presence through a series of joint ventures and hotel deals. The company has entered into a joint venture with Conduit House, a fully integrated hotel operator and hospitality asset manager in Asia, for pre-opening support, technical services, and operations.
This partnership is expected to be beneficial for H World International's growth plans, as Conduit House brings industry expertise, relationships, and networks to the table. The joint venture will provide H World International with valuable support and resources as it expands into new markets.
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H World International has also signed agreements for several new hotels across its growth regions. In Thailand, the company has partnered with Tantakitt Company Limited to open the Montien Surawong Bangkok, a Steigenberger Hotel, which will be the first Steigenberger hotel in the country.
The hotel features 475 rooms, combining timeless Thai style with a contemporary attitude. It's expected to open in July this year, following a complete renovation. Another agreement was signed with Tai Xiang International Co., Ltd. for the Maxx Huay Yai Villa, Pattaya, Thailand, which will feature 108 spacious, state-of-the-art villas and is expected to open towards the end of 2025.
In the Middle East and India & Africa region, H World International has signed an agreement for the new build Steigenberger Resort Byoum Lakeside in Egypt, which will add to the existing 16 Steigenberger Resorts in the country. The hotel features 90 luxury rooms and is located about 90 kilometers southwest of Cairo, close to Qarun Lake.
It's expected to open in late 2025, offering guests a unique and luxurious experience. H World International has also announced the opening of the IntercityHotel Bawshar in Muscat, Oman, which is the fourth IntercityHotel in Oman and sixth in the MEIA region overall.
In Europe, the Steigenberger Hotels & Resorts brand has announced the addition of the renovated and historical Bielefelder Hof in Germany. The economy brand Zleep Hotels, of Danish origin, is also on the rise with openings in Horsens, Denmark as well as Lausanne and Zürich, Switzerland.
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New Developments
H World International is expanding rapidly, with new signings across its growth regions.
The company has recently signed agreements for five new hotels, including the Montien Surawong Bangkok, a Steigenberger Hotel in Thailand, and the Maxx Huay Yai Villa in Pattaya, Thailand.
The Steigenberger Resort Byoum Lakeside in Egypt is another new addition, featuring 90 luxury rooms and expected to open in late 2025.
In Europe, the Steigenberger Hotels & Resorts brand has added the renovated Bielefelder Hof in Germany, while the economy brand Zleep Hotels is growing with openings in Horsens, Denmark, Lausanne, and Zürich, Switzerland.
The company has also signed agreements for two further Zleep Hotels, set to open in late 2025 and 2026.
H World International is rebranding from Deutsche Hospitality to drive global growth, with all its brands part of the H Rewards global loyalty program and online booking platform.
The company's new CEO, Oliver Bonke, is leading the expansion, alongside the established executive leadership team of the former Deutsche Hospitality.
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The rebranding includes the addition of Ji Hotel, one of H World China's fastest-growing midscale brands, with the recently opened Ji Hotel Orchard Singapore as the first of its kind outside of China.
H World International includes Europe, Middle East, India & Africa (MEIA), as well as Asia Pacific (APAC), and is committed to offering its employees career opportunities across the globe.
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Frequently Asked Questions
What is H World International?
H World International is a part of the H World hotel group, one of the world's largest and fastest-growing hotel chains. It combines the strengths of established brands with international hotel expertise.
What hotels are under the H World Group?
The H World Group operates a diverse portfolio of hotels, including HanTing Hotel, Ibis, Mercure Hotel, and more. Explore our extensive network of brands and properties to find your next stay.
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