
Gold carding prior authorization can be a complex and time-consuming process, but understanding the benefits and challenges can help you navigate it more effectively.
Gold carding is a strategy used by some healthcare providers to expedite the prior authorization process for high-cost medications, allowing patients to access these medications more quickly.
This approach can be particularly beneficial for patients with life-threatening conditions or those who require immediate treatment.
By using gold carding, healthcare providers can reduce the administrative burden associated with prior authorization, allowing them to focus on patient care.
Intriguing read: Unitedhealthcare Medicare Prior Authorization Form
Carding
Carding is a crucial step in the gold carding prior authorization process. It involves verifying the patient's eligibility and coverage for the requested procedure or service.
To card a patient, you'll need to check their insurance plan details, which can be found on the patient's insurance card or through the insurance company's website. This information will help you determine if the patient has the necessary coverage for the procedure or service.
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The patient's insurance card will typically have a unique identifier, such as a policy number or member ID, that you can use to look up their coverage details. This identifier is usually required to initiate the prior authorization process.
Carding can be done manually or electronically, depending on the insurance company's requirements and your practice's workflow.
Benefits of Gold Carding
Gold Carding offers a solution to the frustration caused by delays in care due to the current utilization management process.
Patients and clinicians are frustrated by these delays, according to the American Medical Association (AMA) physician survey in March 2023.
The Gold Carding program helps alleviate these frustrations by providing expedited prior authorization for clinicians who demonstrate adherence to appropriate clinical criteria.
By simplifying the prior authorization process, Gold Carding can help reduce delays in care and get patients the treatment they need more quickly.
Here are some key benefits of Gold Carding:
- Expedited prior authorization for clinicians who demonstrate adherence to appropriate clinical criteria
UnitedHealthcare Program Overview
To qualify for the UnitedHealthcare Gold Card program, a provider group must meet specific criteria.
The program requires a provider group to be in-network for at least one line of business.
In addition, they must have a minimum annual volume of at least 10 eligible prior authorizations in each of the two consecutive years of the qualification period. This applies to Gold Card eligible codes.
A provider group must also have a prior authorization approval rate of 92% or more in each of the two years evaluated, after appeals, on the eligible prior authorization volume.
This means that the approval rate must be exceptionally high to qualify for the program.
Here are the specific criteria for the UnitedHealthcare Gold Card program:
- In-network for at least one line of business
- Minimum annual volume of at least 10 eligible prior authorizations in each of the two consecutive years
- Prior authorization approval rate of 92% or more in each of the two years evaluated
Challenges and Considerations
Prior authorizations are costly and time-consuming, with providers requesting an average of 45 authorizations per physician per week, equivalent to two days of physician and staff time.
Administrative errors are a significant contributor to denials, with a significant percentage attributed to mistakes like ordering unnecessary tests. This can lead to tens of millions of dollars of waste in the healthcare system.
The administrative burden of prior authorizations is a major challenge for providers, making it difficult for them to focus on delivering the best care to their patients.
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Prenotification Process
To navigate the prenotification process, providers will need to log into the Availity Essentials provider portal. This is a straightforward step that gets the process started.
The prenotification process is simplified for Gold Card providers, who can follow a streamlined process.
To initiate prenotification, providers should log into the Availity Essentials provider portal as specified in the Gold Card Prenotification Process.
The prenotification process is a crucial step in ensuring that everything goes smoothly.
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Cons of
Gold Carding, a program aimed at simplifying prior authorization, has its drawbacks. Administrative and implementation challenges can hinder its effectiveness, as seen in the Texas gold card bill where a lack of clarity and guidelines from payers on exempt services created complexity.
The enforcement of Gold Carding can be a logistical nightmare. For instance, a lack of clear guidelines can lead to new layers of complexity, undermining the policy's purpose. In the case of the Texas gold card bill, reported issues with enforcement highlight the challenges of implementing such a program.
A unique perspective: Blue Cross Blue Shield of Texas Prior Authorization

Gold Carding may lead to increased costs if providers overuse certain services or tests without prior authorization. This is a concern, as 73% of respondents indicated some negative outcomes from Gold Carding programs, including higher costs.
Variability in quality of care is another potential issue with Gold Carding. Providers who meet a 90% or above threshold for exemption might not be scrutinized as closely, potentially leading to inconsistencies in care standards. This could be particularly problematic if the criteria for exemption are not stringent or well-defined.
Some health insurance companies have expressed concerns that Gold Carding might be unnecessary, given ongoing efforts to improve prior authorization processes through electronic approvals and other means. Insurers worry that Gold Carding might duplicate efforts or lead to fragmented approaches to prior authorizations across different states and health plans.
Here are some of the main challenges associated with Gold Carding:
Expanding Modalities
In the ever-evolving landscape of gold carding prior authorization, healthcare providers are exploring new ways to streamline the process. Electronic prior authorization (ePA) is on the rise, with 75% of payers now supporting it.
This shift towards digital solutions is driven by the need for greater efficiency and reduced administrative burdens. Providers can now submit and manage prior authorization requests online, reducing the need for phone calls and faxes.
The benefits of ePA are clear: it saves time, reduces errors, and improves patient outcomes. In fact, a study found that ePA can reduce prior authorization processing times by up to 90%.
However, some payers still require traditional methods, making it essential for providers to be adaptable and prepared to handle both digital and paper-based requests.
Frequently Asked Questions
What states have gold carding?
Gold carding laws are in effect in several states, including Texas, Arkansas, Colorado, Montana, and West Virginia, with Louisiana's law having a specific focus on mental health conditions. These states have laws that regulate prior authorization for certain medical treatments.
Sources
- https://www.managedhealthcareexecutive.com/view/unlocking-efficiency-how-a-lab-gold-card-program-can-transform-prior-authorization
- https://nanthealth.com/resources/articles/gold-carding-in-healthcare-balancing-efficiency-and-quality-in-prior-authorization-reform/
- https://www.uhc.com/news-articles/newsroom/gold-card
- https://providers.highmark.com/claims-and-authorization/authorization-guidance/gold-carding-program.html
- https://www.highmarkhealth.org/blog/future/Simplifying-Prior-Authorization-with-Active-Gold-Carding-and-Other-Innovations.shtml
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