E B Creasy Company Business Operations and Sales Strategy

E. B. Creasy & Company was a prominent wholesale and retail business in the late 19th and early 20th centuries. The company was founded in 1873 by E.B. Creasy in San Francisco.

The company's business operations were centered around its wholesale and retail divisions. The wholesale division sold goods to other businesses, while the retail division sold directly to consumers.

E. B. Creasy & Company's sales strategy focused on providing high-quality goods at competitive prices. This approach helped the company build a loyal customer base.

The company's commitment to customer service was a key factor in its success.

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E. B. Creasy & Company was founded by Edward Bennet Creasy in Colombo in 1878. He started the business as E. B. Creasy & Company.

The company's office was relocated to Baillie Street in Colombo Fort by 1907. Edward Bennet Creasy's son, Edward Becket Creasy, was managing the business at that time.

E. B. Creasy & Company was incorporated as a limited liability company in 1929. This marked a significant milestone in the company's history.

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Darley Butler, another company, was formed as a partnership between Edward Darley and Samuel Butler in 1848. It was later converted to a limited liability company in 1920.

E. B. Creasy & Company acquired Darley Butler in 1967. This acquisition expanded the company's reach and influence.

The company was listed on the Colombo Stock Exchange in 1968. This move helped to increase the company's visibility and attract new investors.

In 2005, the annual general meeting (AGM) of E. B. Creasy turned intense due to allegations of financial irregularities.

E. B. Creasy & Company is a conglomerate with a long track record and dominant market position.

The company's financial stability is reflected in its credit rating, which was upgraded to SL BBB by ICRA Lanka in August 2021, with a stable outlook.

E. B. Creasy's brand value was valued at LKR1,538 million in 2019 by Brand Finance, ranking the company 18th in the conglomerate brand value list.

The company's significant acquisition of Tata Steel's Lanka Special Steels Ltd for LKR433 million in 2015 demonstrates its strategic business moves.

E. B. Creasy's associate company Lankem Ceylon acquired ACME printing and Packaging, expanding the company's reach in the industry.

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The leadership team at E.B. Creasy & Company PLC is led by Chairman Sri Dhaman Rajendram Arudpragasam, who has been at the helm since 2017. He has a remarkable tenure of over 37.8 years as Chairman & MD.

The company's board of directors is comprised of seasoned and experienced individuals, with an average tenure of 11.5 years. This ensures that the board brings a wealth of knowledge and expertise to the table.

Here is a breakdown of the company's leadership structure:

The Board of Directors Composition is a crucial aspect of any company's leadership and governance. A well-composed board can bring a wealth of experience and expertise to the table.

Sri Dhaman Rajendram Arudpragasam serves as the Chairman of E.B. Creasy & Company PLC, a position he has held since 2017. He is 74 years old.

The average tenure of the board members is 11.5 years, indicating a high level of experience and stability within the board. This is a testament to the company's commitment to having a seasoned and experienced board.

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Ranjit Noel Bopearatchy and Deshabandu Ajit M. de Silva Jayaratne are two of the longest-serving board members, with tenures dating back to 1999 and 2014, respectively. Both are 84 and 85 years old.

Here is a list of the board members with their respective titles and ages:

The diversity of the board is also noteworthy, with members having varying levels of experience and expertise. This diversity is essential in ensuring that the board is well-equipped to make informed decisions.

Mr. Sri Dhaman Rajendram Arudpragasam has been the Chairman of the Board of E.B. Creasy & Company PLC since October 1, 2017.

He has been the Managing Director of E.B. Creasy & Company PLC since 1989, a position that gives him a deep understanding of the company's operations and strategies.

Mr. Arudpragasam holds the prestigious F.C.M.A. (UK) designation, which is a testament to his expertise in management and leadership.

His extensive experience as a leader has likely taught him the importance of effective governance in driving business success.

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E.B. Creasy & Company has a strong presence in Sri Lanka, with sales reaching 13.77 billion in 2021 and increasing to 32.07 billion in 2025.

Their sales by activity show a significant growth in consumer sales, from 15.46 billion in 2021 to 32 billion in 2025.

E.B. Creasy Solar, the renewable energy arm of the company, has partnered with LONGi, a global leader in solar technology, to distribute solar panels in Sri Lanka.

The company's geographical breakdown of sales reveals a strong focus on Sri Lanka, with sales increasing from 13.77 billion in 2021 to 32.07 billion in 2025.

The table below shows the sales by activity for E.B. Creasy & Company:

Sales by Activity plays a crucial role in a company's overall revenue. E.B. Creasy & Company PLC's sales by activity reveal some interesting trends.

Consumer sales have been steadily increasing, reaching $32B in 2025, up from $15.46B in 2021.

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Industrial sales, on the other hand, have experienced fluctuations. In 2023, they dropped to $3.12B, but then rebounded to $7.56B in 2025.

Healthcare sales were non-existent until 2025, when they reached $5.23B. This significant jump highlights the importance of diversifying sales channels.

Elimination of inter-segment revenue is a crucial aspect of accounting, and E.B. Creasy & Company PLC has been working to minimize this number. In 2025, it stood at $13.3B.

Other sales, which include miscellaneous revenue, have been steadily increasing, reaching $579M in 2025.

Here's a breakdown of E.B. Creasy & Company PLC's sales by activity for the given fiscal periods: