
Domo Inc has a unique business strategy that sets it apart from its competitors. The company's approach to business intelligence is centered around its platform, which allows users to access and integrate various data sources in one place.
Domo's platform offers a wide range of features and tools, including data visualization, reporting, and analytics. This makes it an attractive option for businesses looking to gain a deeper understanding of their data.
The company has reported strong financial performance, with revenue growth of 25% in 2020. This growth is a testament to the demand for business intelligence solutions and Domo's ability to meet that demand.
Domo's focus on innovation and customer satisfaction has led to a loyal customer base, with over 1,300 customers worldwide.
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Products and Services
Domo offers a range of products and services to help businesses make data-driven decisions. Domo Everywhere, released in 2021, allows users to embed live, interactive business intelligence dashboards and reports into external applications.
Domo's App Studio is a low-code development tool that enables users to create analytics apps using live data, launched in 2024. This tool simplifies the process of building custom analytics applications.
The company's AI platform is further enhanced by the Agent Catalyst toolkit, scheduled to launch in October 2025. This toolkit empowers users to create their own autonomous AI to manage workflows.
Domo also provides connectors for popular data sources, including Oracle Database, Snowflake, and BigQuery.
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Financials
Domo has received significant funding from top investors, including Benchmark Capital and Andreessen Horowitz. In 2011, Institutional Venture Partners invested $20 million, and in 2013, the company raised $60 million in Series B funding.
Domo's growth accelerated with a Series C funding of $125 million in 2014, led by TPG Growth, T. Rowe Price, and Viking Global Investors. This was followed by a Series D financing of $200 million in 2015, valuing the company at $2 billion.
Key financial milestones include a Series D investment round of $131 million in 2016 and another $200 million in Series D funding led by Blackrock in 2017. Domo's initial public offering (IPO) in 2018 raised $192.8 million, with 9,200,000 shares sold at $21.00 per share.
Here are some key financial figures:
SIC Code for Domo
Domo's SIC code is 737. This code categorizes Domo as a computer programming service.
Domo's SIC code is also 73, which further specifies its industry as computer services.
Having a clear understanding of Domo's SIC code can be helpful for financial analysis and comparison.
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Financials and Ratios
Domo's annual revenue was $318.4 million in 2025. This is a significant milestone for the company.
Total revenue held flat since last year and last quarter, with a total revenue of $317.04M in 1Y and $79.72M in Q2.
Net income decreased 8.42% since last year and 27.03% since last quarter, with a net income of -$81.94M in 1Y and -$22.93M in Q2.
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Earnings per share (EPS) increased 1.52% since last year and decreased 24.19% since last quarter, with an EPS of -$2.13 in 1Y and -$0.56 in Q2.
Here are some key financial metrics for Domo:
Domo's financial trajectory marked a turning point in Q2 2026, with a total revenue of $79.7 million and a first positive non-GAAP EPS of $0.02, driven by an 8% non-GAAP operating margin.
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Competitive Analysis
Domo, Inc. operates in the Technology Services sector and Packaged Software group, which means its competitors are also part of these categories.
To understand DOMO's market position, we need to look at its competitors' market capitalization. DOMO's market cap is $506.73 million, placing it in the small capitalization category.
For a more comprehensive analysis, let's take a look at the key peers of DOMO. We can track their strategic developments, financial performance, and other key signals to gain a deeper understanding of the market.
Here are some key signals to consider:
- Deals: Analyze the partnerships and acquisitions made by DOMO's competitors.
- Patents: Research the patents filed by DOMO's competitors to understand their innovation strategies.
- Hiring: Track the hiring patterns of DOMO's competitors to identify areas of growth.
- Social media: Monitor the social media presence and engagement of DOMO's competitors.
Awards and Recognition
Domo has been recognized for its commitment to hiring and retaining women in IT careers, being named on the Women Tech Council (WTC) 2020 Shatter List in May 2024.
The company has a strong presence in Utah, where it was established in 2010.
Domo is listed on the Nasdaq stock exchange, with an initial public offering in 2018.
Here are some key facts about Domo's business operations:
- Business intelligence companies
- Software companies based in Utah
- Data and information visualization software
- Extract, transform, load tools
- Business software
Business Strategy
Domo's position in the market is a key factor to understand when developing a business strategy. Domo's market presence can be leveraged to identify potential areas for collaboration and partnerships.
To stay ahead of the competition, it's essential to stay informed about market trends. Domo's market trends can be understood by analyzing mergers and acquisitions (M&A) activity, capital raising, and alliances and partnerships, including legal and financial adviser associations.
Here are some key areas to focus on when developing a business strategy for Domo:
- Unlock industry insights with gold-standard data
- Get an overview of Domo's strategies within its core industry
- Understand the market trends shaping the industry
- Gain a deep understanding of Domo's strategic direction
The Consumption Model
The Consumption Model has proven to be a game-changer for companies like Domo, unlocking significant value for both the company and its clients.
By shifting from a seat-based to a consumption-based pricing model, Domo has seen customers exhibit a 108% Net Revenue Retention (NRR) rate, a metric that underscores the stickiness of their platform.
This new approach has also enabled Domo to secure longer-term contracts, with one example highlighting a three-year agreement driven by a joint solution with a cloud data warehouse (CDW) partner.
Over 75% of Domo's ARR is now tied to consumption contracts, a massive increase from negligible levels just two years ago.
Business Strategy
To develop a solid business strategy, it's essential to understand the market trends shaping the industry. Domo's position in the market is a great place to start.
Domo's gold-standard data offers valuable insights into the company's strategies within its core industry. This information can help you identify potential areas of collaboration.
Staying ahead of the competition is crucial in today's fast-paced business environment. Understanding Domo's key executives can provide valuable context for your business strategy.
Here are some key industry trends to consider:
- Mergers and acquisitions (M&A) activity
- Capital raising
- Alliances and partnerships
By analyzing these trends, you can gain a deeper understanding of Domo's strategic direction and make informed decisions for your business.
Innovation and Growth
Domo, Inc. has a strong focus on innovation and growth, particularly through its ecosystem-driven approach. This strategy has been a cornerstone of its growth narrative.
By partnering with other companies, Domo has created a robust ecosystem that drives innovation and adoption of AI. Its ecosystem strategy is a key factor in its success.
Through this approach, Domo has been able to expand its reach and offerings, ultimately leading to its growth.
Executive Insights
Domo, Inc. has a unique approach to business management, one that emphasizes the importance of data in decision-making.
Their CEO, Josh James, has a strong background in building successful companies, having previously founded Omniture, which was later acquired by Adobe for $1.8 billion.
Domo's platform provides a single, unified view of an organization's data, helping to break down silos and improve collaboration across teams.
This approach has been successful, with Domo reporting a 44% increase in revenue from 2019 to 2020.
One key aspect of Domo's strategy is its focus on user experience, with a goal of making data more accessible and user-friendly for non-technical employees.
As a result, Domo has seen a significant increase in adoption and usage of its platform, with over 1,300 customers worldwide.
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