Deckers Brands Company Profile and Performance

Deckers Brands is a global leader in the design, marketing, and distribution of innovative footwear and apparel products. The company was founded in 1973 by Doug Otto.

Deckers Brands is headquartered in Goleta, California, and has a diverse portfolio of brands, including UGG, Teva, Sanuk, and Hoka One One.

The company's flagship brand, UGG, was acquired by Deckers Brands in 1995 and has since become a global phenomenon. UGG is known for its high-quality sheepskin footwear and apparel.

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Deckers Brands reported an annual revenue of $4.7 billion in 2025.

The company's revenue has been steadily increasing over the years, with a significant jump from 2024 to 2025. In 2024, the revenue was $4.7 billion, but the exact figure for 2025 is $4.7 billion.

Deckers Brands generates revenue through various channels, including wholesale and direct-to-consumer sales.

Here's a breakdown of the company's sales by activity for the fiscal period ending in March for the years 2021 to 2025:

The UGG brand wholesale sales have seen significant growth, increasing from $872M in 2021 to $2.53B in 2025.

Deckers Brands operates in various industries, which is reflected in its SIC codes.

The SIC codes for Deckers Brands are 238, 314, 31, and 23.

These codes indicate that Deckers Brands is involved in the manufacturing of footwear, leather and related products, and apparel.

SIC code 238 specifically refers to the manufacturing of footwear, which is a key product line for Deckers Brands.

The company's SIC codes also include 314, which pertains to the manufacturing of leather and related products.

Additionally, SIC codes 31 and 23 are part of Deckers Brands' operations, though their specific meanings are less clear without more context.

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Deckers Brands has a strong presence in the outdoor industry, with its UGG brand being a leading player in the global footwear market.

UGG's iconic sheepskin boots have been a staple in many outdoor enthusiasts' wardrobes for decades, offering comfort and warmth in cold weather conditions.

The company's acquisition of Teva in 2002 marked a significant expansion into the water sports and outdoor recreation market.

Teva's innovative sandals and footwear have been a favorite among water enthusiasts, providing grip and traction on wet surfaces.

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Deckers Outdoor Corp, a leading player in the outdoor industry, designs and markets a wide range of outdoor and casual footwear, apparel, and accessories.

Their product portfolio includes various types of footwear, such as multi-sport shoes and slippers, as well as accessories and apparel. They market their products under several brand names, including UGG, HOKA, Teva, Koolaburra, AHNU, and UGGplush.

The company operates in multiple regions, including the Americas, Europe, and Asia-Pacific. They have a business presence in countries such as Austria, Switzerland, Belgium, Canada, the Netherlands, China, France, Germany, Hong Kong, Indonesia, Italy, Japan, the UK, the US, and Vietnam.

Deckers operates retail stores in some of these countries, including the US, and also sells products through international distributors, direct-to-consumer channels, domestic and international retailers, and e-commerce websites.

Here are some of the key brands under the Deckers umbrella:

Deckers is headquartered in Goleta, California, the US.

The outdoor premium industry is a growing market, with sales projected to reach $1.5 billion by 2025.

This growth is driven in part by the increasing popularity of outdoor activities such as hiking and camping.

Outdoor enthusiasts are willing to pay a premium for high-quality gear that can withstand the demands of their pursuits.

The average price of a premium outdoor product is around $200.

This is a significant investment, but one that many outdoor enthusiasts feel is worth it for the quality and performance they receive.

The outdoor premium industry is also characterized by a strong focus on sustainability and environmental responsibility.

Many premium outdoor brands are now prioritizing eco-friendly materials and production methods in their products.

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Deckers Brands has a likely spend across various technology areas, as indicated by IT Client Prospector. This allows us to understand the company's digital strategy.

Deckers Outdoor Corp's technology priorities are likely to be informed by its likely spend across these areas.

This intelligence can help us make informed decisions about how to approach the company, whether as a business partner or investor.

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Deckers Brands has a strong governance structure in place, with a Board of Directors that oversees the company's operations and strategy.

The company's Board of Directors is composed of 11 members, including the Chairman of the Board, Angel Martinez.

Deckers Brands has a robust ratings system in place, with a strong commitment to environmental, social, and governance (ESG) practices.

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The Board Composition of Deckers Outdoor Corporation is a diverse group of individuals with varying backgrounds and expertise.

Lauri Shanahan, a 62-year-old Director, has been serving on the Board since September 18, 2011.

Bonita Stewart, a 68-year-old Director, joined the Board on September 15, 2014.

Nelson Chan, a 64-year-old Director, was appointed on December 16, 2014.

Stefano Caroti, a 61-year-old Director, has been a member of the Board for an unknown period.

Cynthia Davis, a 63-year-old Chairman, will serve until May 21, 2025.

Juan Figuereo, a 69-year-old Director, was appointed on February 29, 2020.

Victor Luís, a 58-year-old Director, joined the Board on June 24, 2020.

Maha Ibrahim, a 54-year-old Director, was appointed on January 31, 2021.

David Burwick, a 63-year-old Director, joined the Board on September 14, 2021.

Patrick Grismer, a 63-year-old Director, was appointed on September 7, 2025.

The average age of the Board members is 61 years old, with the oldest member being 69 years old and the youngest member being 54 years old.

Here is a list of the Board members and their ages:

Ratings are a crucial aspect of governance, and understanding how they're calculated can be a game-changer for investors and analysts alike.

The super rating is a weighted average of rankings based on Global Valuation (Composite), EPS Revisions (4 months), and Visibility (Composite).

This composite rating is the result of an average of the rankings based on Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite), and Visibility (Composite), but the company must be covered by at least 4 of these 5 ratings for the calculation to be performed.

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A super composite rating is also a weighted average, this time of Fundamentals (Composite), Global Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite).

To calculate a composite rating, an average of the rankings based on Capital Efficiency (Composite), Quality of Financial Reporting (Composite), and Financial Health (Composite) is taken, but the company must be covered by at least 2 of these 3 ratings for the calculation to be performed.

For a composite rating to be calculated, a company must be covered by at least 4 of the 5 ratings, including Fundamentals (Composite) and Financial Estimates Revisions (Composite).

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Ugg is a popular footwear brand owned by Deckers Brands, which was acquired in 1995.

The brand was founded in 1978 by Brian Smith, an Australian surfer who introduced sheepskin boots to the US market.

Ugg's signature sheepskin boots quickly gained popularity for their comfort and warmth.

Deckers Brands has continued to expand Ugg's product line to include sandals, slippers, and other footwear styles.

In 2017, Ugg's sales reached $1.5 billion, making it one of the company's top-performing brands.