Julie Fussner was appointed as the new CEO of Culver's, marking a significant change in leadership for the company. She brings a wealth of experience to the role, having previously served as the President of Culver's.
Julie Fussner is the first female CEO in Culver's history, breaking ground for women in leadership positions.
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Culver's Appoints New CEO
Julie Fussner has been appointed as the new CEO of Culver's, making her the fifth CEO in the company's history and the first woman to hold the title.
Fussner joined Culver's in 2017 as the vice president of marketing and has since become the company's first chief marketing officer. She has played a pivotal role in enhancing the brand's connection with guests through her strategic marketing initiatives.
Culver's has generated $3.8 billion in sales in 2024, marking a 15.5% year-over-year increase. The company's unit count has jumped by nearly 6% in the past year.
Fussner has extensive experience in sales and marketing, including a notable tenure at Kraft Foods. Her leadership journey has equipped her with a deep understanding of Culver's business.
Fussner's appointment was announced by co-founder Craig Culver, who praised her visionary thinking, business expertise, and authentic leadership style.
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Key Facts About Julie Fussner
Julie Fussner has been appointed as the CEO of Culver's, making her the fifth CEO in the company's history and the first woman to hold the title.
She joined Culver's in 2017 as Vice President of Marketing and has since become the company's first Chief Marketing Officer.
Fussner has nearly two decades of sales and marketing experience, including a notable tenure at Kraft Foods.
She has a Bachelor's degree from the University of Illinois Urbana-Champaign and an MBA from the University of Chicago.
Julie Fussner has a strong background in understanding audiences' beliefs and motivations about feeding themselves and their families.
She has led several key marketing initiatives, including the 2021 unveiling of the CurderBurger and the 2022 launch of the Welcome to Delicious integrated marketing campaign.
Fussner has a deep understanding of Culver's business and has been instrumental in enhancing the brand's connection with guests.
She has a unique ability to build Culver's culture and innately understands and shares the values that define the company, including Midwest hospitality and an appreciation for people.
Julie Fussner is a Gies College of Business alumna, graduating with honors from the University of Illinois in 1996.
She regularly comes back to campus to speak with students and share her experiences with the next generation of marketing professionals.
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