
Costco's journey to becoming a global retail giant began in the 1970s. The company was founded by James Sinegal and Jeffrey H. Brotman in 1983 in Seattle, Washington.
Costco's early success was built on its unique business model, which focused on offering low prices to members by cutting costs and streamlining operations. This approach allowed the company to keep prices low and attract a loyal customer base.
The first Costco store opened in 1983 in Seattle's Southcenter neighborhood, and it quickly gained popularity due to its bulk pricing and wide selection of products.
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Early Years
Costco's history is fascinating, and it all started with its parent company, Price Club. Price Club opened its first store in San Diego, California, on July 12, 1976.
Sol Price and his son, Robert, founded Price Club and pioneered the concept of "warehouse clubs." These stores sold items in large quantities at lower prices, but with a catch: you needed to pay a yearly fee to be a member.
By 1986, Price Club had grown rapidly and had 24 stores, serving over a million members. This was a significant milestone for the company, and it paved the way for its future expansion.
Expansion and Growth
Costco's expansion and growth have been nothing short of remarkable. The company went public in 1985, which fueled rapid expansion across the U.S. and eventually abroad.
By the late 1990s, Costco had established itself as a global presence, with new warehouses opening in multiple countries. Today, the company operates around 900 warehouses globally.
A landmark merger with Price Club in 1993 cemented Costco's dominance in the market. This merger set the template for the warehouse giant recognized around the world today.
As of 2025, Costco serves over 120 million members worldwide. The company's commitment to fairness and inclusion has made headlines, from paying employees higher-than-average wages to keeping prices stable on beloved staples.
Here's a breakdown of Costco's global presence:
By the early 21st century, Costco operated stores in the United States, Canada, Mexico, Europe, Asia, and Australia. As of 2024, there are 877 locations, with 605 of those in the U.S. and Puerto Rico.
Company Culture
Costco's company culture is built on loyalty and internal promotion. Over 90% of new employees stay for at least a year.
Senior leaders at Costco often start as regular employees in the stores. Ron Vachris, for example, began as a forklift driver in 1982 and later became the CEO in 2024.
All 7,000 employees at Costco's main office, including the CEO, work in cubicles. The CEO's cubicle is just a bit larger.
Legacy, Loyalty and the Big Box Dream
Costco's evolution has been a remarkable journey, and it's fascinating to see how the company has grown and adapted over the years.
The food court, a staple of Costco's warehouse experience, wasn't always there. It started with simple hot dog carts out front in the late 1980s.
By the early 1990s, every new warehouse included a food court, anchored by the iconic $1.50 hot dog and soda combo, a testament to Costco's commitment to keeping prices stable.
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As of 2025, Costco operates around 900 warehouses globally, serving over 120 million members. That's a staggering number, and it's a testament to the company's ability to adapt and expand.
The company's relentless expansion started with a public offering in 1985, which fueled an era of rapid growth that saw new warehouses open across the U.S. and eventually abroad.
In 1993, a landmark merger with Price Club cemented Costco's dominance and set the template for the warehouse giant recognized around the world today.
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Manages Its Employees
Costco is known for its strong company culture, which encourages loyalty and promotes employees from within. As of 2024, over 90% of new employees stay for at least a year.
Many senior leaders started as regular employees in the stores. Ron Vachris, for example, began as a forklift driver in 1982 and later became Costco's CEO in 2024.
At Costco's main office, all 7,000 employees, including the CEO, work in cubicles. The CEO's cubicle is just a bit larger.
All Costco leaders are expected to visit stores often. They spend most of their time helping solve problems in the stores.
Costco has an "Employee Agreement" that sets out benefits, wages, and other rules. This agreement helps ensure that employees are treated fairly and have access to good working conditions.
In the US, hourly wages for non-supervisory workers at Costco ranged from $17.50 to $28.45 as of June 2022.
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Kirkland Signature: Own Brand
Kirkland Signature is Costco's own brand, named after Kirkland, Washington, where Costco's main office used to be.
It started in 1995 and makes up almost one-third of Costco's total sales.
In 2024, Kirkland Signature made $86 billion in sales, outdoing some very large consumer product companies that year.
Costco's CEO personally approves all Kirkland Signature products, setting a high standard for quality.
These products are often made by well-known companies like Duracell and Starbucks, giving customers trust in their quality.
If a Kirkland Signature product doesn't sell well, it can be removed quickly, showing Costco's commitment to only selling what customers want.
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Operations and Sales
Costco's operations and sales approach is a key factor in its success. By keeping costs very low, the company can offer its customers a wide range of products at competitive prices.
Costco has a strict rule of not marking up regular items more than 14% over their cost, and even lower for its Kirkland Signature items. This helps keep prices low for customers.
One way Costco keeps costs low is by not having a public relations department or buying outside advertising. This allows the company to save money and focus on other areas.
Costco also focuses on selling a limited number of products, typically around 3,700 different items per store. In contrast, a typical Walmart Supercenter has about 140,000 products.
The company's ability to negotiate with manufacturers is also a key factor in keeping costs low. If a product's wholesale price is too high, Costco simply won't sell it.
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Employee Wages
Employee wages at Costco are a topic of interest. As of June 2022, hourly wages for non-supervisory workers in the US ranged from $17.50 to $28.45.
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Costco has a history of increasing its minimum wage over the years. In 2005, 85% of Costco's workers had health insurance, a much higher rate than at other large retailers.
In February 2021, Costco raised the starting pay for its hourly store workers in the US to $16 an hour. This move reflects the company's commitment to providing fair wages to its employees.
The Teamsters union, which represents over 18,000 Costco employees, voted to strike in January 2025. They are asking for fair wages and benefits, indicating a desire for improvement in their compensation.
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Sales Approach
Costco has a strict rule: no regular item can be marked up more than 14% over its cost. This ensures that prices stay low for customers.
To keep costs extremely low, Costco doesn't have a public relations department or buy outside advertising. This helps save money that can be passed on to customers.
Costco focuses on selling a limited number of products, around 3,700 in a typical store. This is a tiny fraction of what a typical Walmart Supercenter carries, with around 140,000 products.
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If a product's wholesale price is too high, Costco won't sell it. For example, in 2009, they stopped selling Coca-Cola products because the price was too high.
Costco has a lot of power with manufacturers because of its size and careful purchasing practices. If a product sells well at Costco in one country, they might sell it in other countries too.
Costco's Rotisserie chickens are a huge draw for customers, and they've been selling them since 1994. In 2019, they even opened a factory in Nebraska to produce their own chickens.
Making Money
Costco makes money primarily through membership fees, which accounted for 65.5% of the company's profit in 2024. This is a significant source of revenue for the company.
The company divides its business into three main parts: United States Operations, Other International Operations, and Canadian Operations.
United States Operations generate the most revenue, accounting for 72.4% of all money earned by the company. This is a substantial portion of Costco's overall revenue.
Here's a breakdown of the different regions and their contribution to Costco's revenue:
Books at

Books at Costco were a big deal for book publishers because Costco would buy tens of thousands of copies at a time. This was a significant order for publishers.
Costco considered stopping year-round book sales in its US stores due to the hassle of unpacking and displaying books that might not sell. Books that don't sell must be sent back to publishers.
In 2022, Costco stopped selling books year-round in its Alaska and Hawaii stores. This change was likely made to reduce inventory management issues.
Publishing experts worried in June 2024 that Costco would phase out year-round book sections in its other 600 US stores by January 2025. This would have meant books would only be a full section during the holiday season.
In November 2024, Costco agreed to keep year-round book sections in 100 of its US stores for now.
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Company History Timeline
Costco's journey began in 1976 when James Sinegal and Jeffrey H. Brotman opened the first warehouse store in Seattle, Washington. This was a pivotal moment in the company's history.
The store was initially called Price Club, and it was designed to offer discounted prices to small business owners and individuals with a membership. The concept was revolutionary at the time.
The first Costco store opened in 1983, marking a significant shift in the company's focus towards a broader customer base. This move was a response to changing market conditions and consumer preferences.
The company's early success was largely due to its efficient operations and streamlined supply chain, which allowed it to keep costs low and pass the savings on to customers. This approach became a hallmark of the Costco business model.
By the early 1990s, Costco had expanded to over 100 locations across the United States and Canada. The company's growth was driven by its commitment to quality products and exceptional customer service.
In 1997, Costco went public with an initial public offering (IPO) that raised $280 million. The funds were used to further expand the company's operations and invest in new technologies.
Today, Costco is one of the world's largest retailers, with over 750 locations worldwide and a loyal customer base. The company's success is a testament to its founder's vision and commitment to innovation.
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Store Format and Services
As Costco's membership model took off, the company began to focus on creating an efficient store format that would support its low-cost business strategy.
Costco's warehouse clubs are designed to be massive, with an average size of 150,000 square feet.
The company's focus on efficiency led to a streamlined store layout, with products arranged in a way that minimizes walking distance for customers.
The "treasure hunt" aspect of shopping at Costco is a result of the company's decision to stock a limited selection of high-quality products, often in bulk.
Shoppers can take advantage of services like pharmacy, optical, and tire centers, which are often located within the warehouse club.
The company's focus on providing a convenient shopping experience has led to the introduction of services like pharmacy, optical, and tire centers, which are often located within the warehouse club.
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Frequently Asked Questions
What two companies merged to make Costco?
Costco was formed through the merger of Price Club and Costco, which combined their store networks in 1993. The merger created a retail giant with nearly 200 locations.
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