
Trademarking a company name can be a crucial step in establishing a strong brand identity. The cost of trademarking a company name varies depending on several factors.
Filing a trademark application with the US Patent and Trademark Office (USPTO) is the first step in the trademarking process. This typically costs between $225 and $600 per class, depending on the type of application.
The USPTO offers different types of trademark applications, including a TEAS Plus application, which costs $225 per class, and a regular application, which costs $600 per class. The cost difference is mainly due to the level of detail required in each application.
The USPTO reviews trademark applications to ensure they meet the necessary requirements. The review process can take anywhere from a few months to several years.
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Cost Estimation
The cost of trademarking a company name can vary depending on several factors. The USPTO website states that the trademark fees depend on the number of trademark classes you seek, whether the application is incomplete, and whether you use the free-form text box to describe your goods or services.
The base cost to file an application also depends on whether you are filing online or via a paper application. Paper applications are only allowed in extreme circumstances and under very specific conditions. The basic trademark application is $350, which uses the TEAS Plus form to register a single trademark in a single class of goods or services.
If you need to register in multiple classes, the cost will increase. For example, a restaurant may register its name in Class 43, covering food and beverage establishments, which costs $350. When the restaurant starts selling t-shirts, it may also register its trademark in Class 25, covering clothing, which would increase the trademark cost by another $350.
You'll also need to consider the categories of goods and services in which you want your company name registered. Each class will cost an additional $350, at minimum, to trademark the name. This additional protection can be worth it, especially for companies that need to rely on trademark protection for their personal brands.
Here's a breakdown of the estimated costs:
Keep in mind that these costs do not include the cost for an attorney to conduct a trademark search or file the trademark application.
Application and Registration
The application and registration process can be a bit complex, but don't worry, I've got you covered.
The USPTO prefers that applicants file electronically through the Trademark Center, which is a great way to save time and effort. You can file a trademark application online for $350 per class of goods or services, or via a paper application, but that's only allowed in extreme circumstances.
To file an application, you'll need to identify the mark, as well as the classes of services or goods for which it will be used in commerce. This is where things get very specific. For instance, if your business name has no unique colors or symbols, it would qualify as a standard character mark rather than a special form mark.
The trademark registration process begins with conducting a trademark search to ferret out any potential conflicts. Assuming there are no conflicts, you'll then need to complete an application for trademark registration with the USPTO.
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Here's a breakdown of the current and new fees for the TEAS Standard and TEAS Plus applications:
The TEAS Standard application fee has been increased drastically to encourage new applicants to follow the USPTO Identification Manual in terms of language while identifying goods and services.
Registration Process
To register your trademark, you'll need to file an application with the USPTO. The process begins with conducting a trademark search to ferret out any potential conflicts.
You'll then need to complete an application for trademark registration with the USPTO. In the application, you must identify the mark as well as the classes of services or goods for which it will be used in commerce.
There are two kinds of trademarks: a federal and a state trademark. A federal trademark registration is filed with the USPTO and gives your business exclusive rights to use the name at the national level. A state trademark registers your mark only with the state you filed in and receives protection within state lines, not nationally.
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The process for trademarking a name at the federal level is slightly more complicated but offers more legal protection. You'll need to file an application, pay a fee, and wait for approval. The USPTO prefers that applicants file electronically through the Trademark Center (formerly known as the Trademark Electronic Application System or TEAS).
Here are the basic filing fees per class of goods and services:
- Base application fee: $350
- Incomplete application: $100
- Extra characters: $200
- Use of free text box: $200
- Statement of use (for intent-to-use filing): $150
You'll also need to pay a fee when you submit the Statement of Use form after trademark approval if you used an intent-to-use filing basis. The length of application and the filing basis you opt for will also affect the fees.
The federal registration of your business name trademark is valid for a period of 10 years, after which time you must file an application for renewal. Failing to file these documents and fees can lead to cancellation or expiration of the registration.
Choosing Multiple Options
You can choose more than one trademark class, which is a good thing because many products and services fit into multiple categories.
For example, the skincare company "Dove" holds a trademark in the toiletries class of goods, but the chocolate brand "Dove" holds a trademark in the confections and chocolate class of goods.
The USPTO recognizes 45 different trademark classes, so you have plenty of options to choose from.
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Fees and Costs
The cost of trademarking a company name can vary depending on several factors. The base cost to file an application with the USPTO is $350 per class, and you'll need to pay an additional fee for each class of goods or services your company offers.
If you're filing a trademark application online, you'll use the TEAS Plus form, which costs $350 per class. However, if you fail to meet the TEAS Plus requirements, the fee for failure to comply is $100 per class.
The cost of trademarking a company name also depends on the number of classes you need to register in. For example, a restaurant that wants to trademark its name in Class 43 (food and beverage establishments) will pay $350. If the restaurant also wants to sell t-shirts, it will need to register its trademark in Class 25 (clothing), which will add another $350 to the cost.
Here's a breakdown of the costs associated with trademarking a company name:
- TEAS Plus application fee: $350 per class
- Failure to meet TEAS Plus requirements: $100 per class
- Additional classes: $350 per class
- Attorney fees: can range from $500 to $1250, depending on the complexity of the case and the attorney's experience.
It's worth noting that the cost of trademarking a company name can add up quickly, especially if you need to register in multiple classes. However, the benefits of trademark protection can be well worth the investment.
Additional
You may owe additional fees when filing for a trademark, depending on the completeness and complexity of your application. These fees can vary.
Securing a trademark doesn't mean you can sit back and relax, as enforcing your trademark rights is your responsibility. You'll need to monitor and keep up with registration requirements to protect your brand's exclusivity.
Failing to follow maintenance protocols can mislead the public and your customers, create confusion, and even cause you to lose your trademark. This is a serious consequence.
The costs of trademarking a business name can increase if you're not using a lawyer's assistance. This is a factor to consider when planning your trademark application.
Understanding the Process
There are two kinds of trademarks: a federal and a state trademark. A federal trademark registration is filed with the USPTO and gives your business exclusive rights to use the name at the national level.
The process begins with conducting a trademark search to ferret out any potential conflicts. If there are no conflicts, you'll need to complete an application for trademark registration with the USPTO.
You must identify the mark as well as the classes of services or goods for which it will be used in commerce. This includes distinguishing between a standard character mark and a special form mark.
Here are the types of trademark registrations:
- Federal trademark registration: filed with the USPTO
- State trademark registration: registered with the state government body
A federal trademark registration is valid for a period of 10 years, after which time you must file an application for renewal.
Allegation of Use
You can file for a trademark on the basis that you intend to use your trademark in commerce in the future.
If you file on an intent-to-use basis, you'll need to submit an additional form later when you begin using your trademark.
This form—called the Statement of Use or Amendment to Allege Use—must typically be submitted no later than six months after the USPTO approves your initial application.
The cost to file this form online is $100 per class of goods or services.
Addressing Office Actions
You'll need to respond to office actions if the USPTO has questions about your trademark application. This can happen within 6 to 12 months after submission.
The reviewing attorney may send you an email if they have questions, which is why it's essential to approve electronic communications in your initial filing. This way, you'll receive the email and can act quickly to address the questions.

Responding to office actions can be time-consuming and might require a lawyer's help, which can add to your trademarking fees. Depending on the complexity of the issue, lawyers can charge between $1,000 to several thousand dollars to respond to an office action.
It's worth noting that oppositions are filed in about one of every 25 trademark applications, according to a New York City trademark attorney.
Need Help With Your Application?
If you're struggling to navigate the trademark application process, don't worry, you're not alone. Many business owners face similar challenges.
The cost of trademarking a company name can be a significant investment, with fees ranging from $225 to $600 per class, depending on the type of mark and the jurisdiction.
You may need to hire a professional to help you with the application, which can add to the overall cost. This is because the process can be complex and time-consuming.
The USPTO (United States Patent and Trademark Office) offers a free online database to search for existing trademarks, which can help you avoid potential conflicts.
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