Celsius Holdings Appoints PepsiCo Executive to Key Leadership Role

Celsius Holdings, a leading global fitness drink company, has made a significant move by appointing a seasoned executive from PepsiCo to a key leadership role.

The executive, whose name is not specified in the article, brings over 20 years of experience in the beverage industry, with a focus on sales and marketing.

This appointment is a strategic move to help Celsius Holdings expand its global reach and increase its market share in the competitive beverage industry.

Celsius Holdings' products are already popular among fitness enthusiasts and health-conscious consumers, and this new hire is expected to help the company tap into new markets and customer segments.

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Celsius Holdings has appointed Eric Hanson as President and Chief Operating Officer (COO), effective March 24, 2025.

Eric Hanson brings nearly three decades of experience in the food and beverage industry to Celsius, with a deep understanding of sales, commercial planning, and partnership management.

Hanson most recently served as Senior Vice President of Strategic Partnerships at PepsiCo, where he managed a portfolio of brands representing over $3 billion in annual revenue.

This new role supports Celsius' pursuit of category leadership in functional beverages, where there continues to be significant growth opportunities.

Hanson will lead key growth-driving functions at Celsius and apply his expertise to unlock additional synergies with the company's strategic partners.

He will report to John Fieldly, who will retain his role as Celsius Chairman and CEO.

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