
Brunswick Corporation is a leading manufacturer of recreational boats, fitness equipment, and bowling products. The company has a long history dating back to 1845.
In the recreational boat market, Brunswick Corporation is a significant player, with its Sea Ray brand being one of the most recognized and respected names in the industry.
The company's focus on innovation has led to the development of advanced boat technologies, such as its proprietary V-drive sterndrive system.
Brunswick Corporation's market analysis suggests that the recreational boat market is expected to continue growing, driven by increasing consumer demand for outdoor recreation and leisure activities.
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Business Structure
Brunswick Corporation is a parent company to several subsidiaries, each with its own unique focus.
The company has a diverse portfolio of businesses, with some operating in the recreational products sector. Life Fitness International Sales, Inc. is one such company, manufacturing sporting products in Chicago, IL.
Mercury Marine Technology Suzhou Co. Ltd. is another subsidiary, based in Suzhou, China, and focuses on producing and distributing industrial engines.
Freedom Boat Club UK Ltd., a holding company, is also part of Brunswick Corporation, and is based in London, UK. It was founded in 2001.
Here's a breakdown of Brunswick Corporation's subsidiaries:
Each of these subsidiaries operates independently, yet shares a common parent company in Brunswick Corporation.
Financial Information
Brunswick Corporation has a market capitalization of over $6 billion, making it a significant player in the industry.
The company's revenue has been steadily increasing over the years, with a notable surge in 2020 due to the COVID-19 pandemic.
Brunswick Corporation's net income has also seen a significant boost, reaching $235 million in 2020.
The company's operating cash flow has been consistently strong, reaching $443 million in 2020.
Brunswick Corporation has a debt-to-equity ratio of 0.45, indicating a manageable level of debt.
The company's return on equity (ROE) has been steadily increasing, reaching 13.4% in 2020.
Brunswick Corporation's dividend yield is around 1.3%, offering investors a relatively stable source of income.
The company's payout ratio is around 25%, indicating a relatively conservative approach to dividend payments.
The company has a strong cash position, with a cash and cash equivalents balance of $1.3 billion as of 2020.
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Leadership and Shareholders
The leadership team at Brunswick Corporation is comprised of experienced professionals who have been with the company for varying periods of time. David Foulkes, the CEO, has been with the company since 2018.
The company's executive committee is led by David Foulkes, who has been CEO since 2018. Ryan Gwillim, the Director of Finance/CFO, joined the company in 2020.
Here's a brief overview of the executive committee:
Executive Committee
The Executive Committee at Brunswick Corporation is made up of experienced leaders who oversee the company's operations. David Foulkes is the CEO, having taken the role on December 31, 2018.
At 63 years old, David Foulkes brings a wealth of experience to the table. He has been with the company since 2018.
Ryan Gwillim, the Director of Finance and CFO, joined the Executive Committee on June 16, 2020. He is currently 45 years old.
Aine Denari, the Chief Technology, Science, and Research and Development Officer, took her position on September 9, 2024. She is 52 years old.
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The ages of the Executive Committee members range from 45 to 63 years old.
Here is a brief overview of the Executive Committee:
Christopher Dekker serves as the Compliance Officer, but his start date is unknown. Stephen Weiland is the Corporate Officer/Principal, also with an unknown start date.
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Board Composition
The composition of the Board of Directors is a crucial aspect of leadership and governance. The Brunswick Corporation has a diverse group of directors with varying ages and tenures.
The average age of the Board of Directors is around 67 years old, with the oldest director being 72 years old. David Everitt and Joseph McClanathan are both 72 years old, having joined the board in 2012 and 2018, respectively.
The board has a mix of experienced and new members, with some directors having been on the board for over a decade. For example, J. Whisler has been a director since 2007, while David Singer joined in 2013.
Here is a breakdown of the Board of Directors:
Shareholders
Shareholders are a crucial part of a company's leadership, as they provide the necessary funding to keep the business running.
They typically hold a significant amount of power, with the ability to elect or remove the board of directors.
Shareholders are usually individuals or organizations that have invested money in the company, in exchange for a share of its profits.
Their interests often align with those of the company's management, as they both benefit from increased profits.
However, shareholders may also have conflicting interests, such as wanting to maximize short-term gains over long-term sustainability.
In some cases, shareholders may have a significant influence on the company's direction, particularly if they hold a large percentage of shares.
This can be seen in companies where a single shareholder or a small group of shareholders have a controlling stake.
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Ratings
Ratings play a crucial role in evaluating a company's performance and potential for growth. There are different types of ratings, each with its own unique formula and criteria.

A super composite rating is calculated using a weighted average of four key ratings: Fundamentals (Composite), Global Valuation (Composite), EPS Revisions (1 year), and Visibility (Composite). This rating is a comprehensive measure of a company's overall performance.
A composite rating, on the other hand, is an average of five key ratings: Fundamentals (Composite), Valuation (Composite), Financial Estimates Revisions (Composite), Consensus (Composite), and Visibility (Composite). For this rating to be calculated, a company must be covered by at least four of these five ratings.
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Company Details
The Brunswick Corporation is based out of Mettawa, Illinois. Its address is 26125 North Riverwoods Boulevard, Suite 500.
The company's stock market information is readily available. You can find it listed under the ticker symbol "BC Stock" in the equities market.
History
The Brunswick Boat Group has a rich history that spans over two decades. It was formed in 2000 as a way to manage the Brunswick Corporation's nearly 45 boat brands.

The company started small, but it quickly grew and expanded its reach. From 2000 to 2005, the Brunswick Boat Group doubled in size and acquired 13 additional brands, significantly increasing its market presence.
The global economic downturn of 2008 had a significant impact on the company. Sales fell more than 16% that year, leading to a reduction in workforce by about 10% and the closure of over a dozen plants.
Geographical Sales Breakdown
Brunswick Corporation's geographical sales breakdown is a fascinating topic. The company's sales figures reveal a significant shift in their market presence over the years.
In the United States, Brunswick Corporation's sales skyrocketed from $3.26B in 2020 to $4.28B in 2021, and then to $5.09B in 2022, showing a remarkable growth trend.
The company's European sales also experienced a notable increase, rising from $564M in 2020 to $815M in 2021, and then to $925M in 2022.
Asia-Pacific sales, on the other hand, remained relatively stable, hovering around $400M to $500M between 2020 and 2022.
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Here's a breakdown of Brunswick Corporation's geographical sales:
The company's sales in the Rest-Of-World region also experienced a steady increase, rising from $169M in 2020 to $238M in 2021, and then to $286M in 2022.
Canada was another significant market for Brunswick Corporation, with sales rising from $262M in 2020 to $436M in 2021, and then to $494M in 2022.
The Eliminations line item shows a decrease in sales, indicating a reduction in the company's internal transactions.
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Company Details
Company Details are a crucial aspect of understanding a company's identity. Brunswick Corporation is a great example of this.
Its stock market listing is BC Stock, which is a significant detail for investors and analysts. This listing is categorized under Equities.
The company's physical address is located at 26125 North Riverwoods Boulevard, Suite 500, in the 60045-3420 zip code, specifically in Mettawa.
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Competitive Analysis
Brunswick Corporation's competitors in the industry include Polaris Inc, BRP Inc, MarineMax, Inc., and Malibu Boats Inc.
These companies are all publicly traded and have a significant presence in the market.
Brunswick Corporation is headquartered in Mettawa, Illinois, while Polaris Inc is based in Medina, Minnesota.
BRP Inc, on the other hand, is located in Valcourt, Quebec, Canada, which gives it a unique international perspective.
Here's a brief comparison of the companies' headquarter locations:
In terms of employee numbers, Brunswick Corporation has around 15,000 employees, while Polaris Inc also has approximately 15,000 employees.
ICT Spending & Priorities
To gain a competitive edge, it's essential to understand how other companies allocate their ICT spend. IT Client Prospector provides valuable insights on Brunswick Corp's likely spend across various technology areas, helping you grasp their digital strategy.
Brunswick Corp's ICT spend is likely guided by a clear digital strategy, as suggested by IT Client Prospector.
Understanding Brunswick Corp's ICT priorities is crucial for making informed business decisions. IT Client Prospector offers intelligence on their tech priorities, enabling you to tailor your approach accordingly.
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Competitor Comparison
As we delve into the competitive landscape, it's essential to understand the key players and their characteristics. Brunswick Corp and Polaris Inc are two major competitors, both headquartered in the United States of America.
Their headquarters are located in Mettawa, Illinois, and Medina, Minnesota, respectively. Brunswick Corp has a significant presence with 15,000 employees, while Polaris Inc also boasts a similar number of employees.
In contrast, BRP Inc is a Canadian company, based in Valcourt, Quebec, with a slightly larger workforce of 16,500 employees. MarineMax, Inc. and Malibu Boats Inc are smaller players, with 4,050 and 2,200 employees, respectively.
Here's a breakdown of the companies' headquarters and employee numbers:
Recent Developments
Brunswick Corporation has been making waves in the industry with several recent developments.
The company has been expanding its portfolio through strategic acquisitions, including the purchase of Navico, a leading manufacturer of marine electronics.
One notable example is the acquisition of Navico's Lowrance brand, which has allowed Brunswick to strengthen its position in the marine electronics market.
Brunswick has also been investing in sustainable technologies, such as electric boats and eco-friendly manufacturing processes.
2000s

In the 2000s, Brunswick Corporation continued to expand its reach in the sporting and fitness equipment industry.
The company still manufactured Life Fitness, Hammer Strength, and Parabody equipment, in addition to boats and marine engines.
In 2001, Brunswick acquired Hatteras Yachts from Genmar Industries for approximately $80 million in cash.
This acquisition marked a significant milestone for the company.
Here's a brief overview of some key acquisitions and developments during this period:
Brunswick also established regional headquarters in various locations to better serve its customers.
These locations include Verviers, Belgium; Monterrey, Mexico; Dandenong, Australia; and Dubai, UAE.
The company's focus on local needs and talent has helped it to grow and succeed in the global market.
Updates
In the past year, we've seen significant advancements in renewable energy technologies. The cost of solar panels has decreased by 70% since 2010.
The International Energy Agency (IEA) reports that solar power is now the cheapest form of electricity in over 120 countries. This is a major milestone in the transition to a low-carbon economy.
According to the article, the global wind power capacity has increased by 25% in the past year alone. This growth is a testament to the increasing adoption of renewable energy sources.
The IEA also states that energy efficiency measures can save up to 30% of energy consumption in buildings. This is a significant opportunity for individuals and businesses to reduce their energy bills and carbon footprint.
Innovative technologies like energy storage systems are also becoming more prevalent. These systems can store excess energy generated by renewable sources for later use, making them an essential component of a sustainable energy future.
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Recreational Products
Brunswick Corporation is a leading global leader in the recreational products industry. They offer a wide range of products that cater to different interests and age groups.
Their marine segment includes boat manufacturing, which is a significant contributor to their revenue. Brunswick's boat brands, such as Boston Whaler and Sea Ray, are well-known for their quality and performance.
The company's bowling segment has been a staple in the industry for decades, with iconic brands like Brunswick and Hammer. They design and manufacture bowling equipment, including balls, pins, and accessories.
In addition to their marine and bowling segments, Brunswick also offers recreational products through their fitness segment. Their brands, such as Life Fitness and Hammer Strength, are popular among gym-goers and home fitness enthusiasts.
Brunswick's products are designed to provide entertainment, exercise, and leisure activities for people of all ages.
Frequently Asked Questions
How many brands does Brunswick own?
Brunswick owns more than 60 industry-leading brands that enhance marine recreation. Discover the diverse range of brands that make water experiences unforgettable.
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