Booking Holdings Company Overview and Statistics

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Booking Holdings is a global leader in the online travel industry.

The company was formed in 2014 through the merger of Priceline Group and Booking.com.

Booking Holdings operates a diverse portfolio of brands, including Booking.com, Priceline, Kayak, and Agoda.

With a presence in over 220 countries and territories, Booking Holdings has become a household name for travelers worldwide.

The company's headquarters is located in Norwalk, Connecticut, USA.

Financial Performance

Booking Holdings has a strong financial performance, with a profit margin of 19.23% as of the latest available data. This indicates that the company is able to maintain a significant portion of its revenue as profit.

The company's revenue has been steadily increasing, reaching $25.02 billion in the most recent period available.

Booking Holdings has a significant amount of cash on hand, with a total of $17.6 billion in cash as of the most recent quarter.

Here are some key financial metrics for Booking Holdings:

  • Profit Margin: 19.23%
  • Return on Assets (ttm): 17.57%
  • Revenue (ttm): $25.02 billion
  • Total Cash (mrq): $17.6 billion
  • Levered Free Cash Flow (ttm): $7.84 billion

The company's net income available to common shareholders has been $4.81 billion in the most recent period available, and its diluted earnings per share (EPS) has been $143.73.

Financial Reports

Credit: youtube.com, Booking Holdings: Q2 2025 Financial Report

Booking Holdings has a significant amount of cash on hand, with a total of $17.6 billion in cash as of the most recent quarter.

Their total debt to equity ratio is not available, but their levered free cash flow is substantial, standing at $7.84 billion for the trailing twelve months.

In terms of profitability, Booking Holdings has a profit margin of 19.23%, indicating that they are able to retain a significant portion of their revenue as profit.

Their return on assets is also impressive, coming in at 17.57% for the trailing twelve months. This suggests that they are able to generate a high return on the assets they use to generate revenue.

Their revenue for the trailing twelve months is $25.02 billion, and their net income available to common shareholders is $4.81 billion.

Financial Statements

Financial statements are a crucial part of any company's financial report. They provide a snapshot of a company's financial health at a particular point in time.

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One key metric to look at is total cash on hand, which in this case is $17.6 billion. This is a significant amount of money that a company can use to invest in new projects or pay off debts.

The total debt to equity ratio is also important to consider. Unfortunately, this information is not available in the provided data, but it's something to keep in mind when evaluating a company's financial health.

A company's profitability can be measured by its profit margin, which is 19.23% in this case. This means that for every dollar of revenue, the company is keeping 19.23 cents as profit.

Revenue is another important metric, and in this case, the company has a revenue of $25.02 billion. This is a significant amount of money that the company is generating.

Here are some key financial metrics to keep in mind:

  • Total Cash (mrq): $17.6B
  • Revenue (ttm): $25.02B
  • Profit Margin: 19.23%
  • Levered Free Cash Flow (ttm): $7.84B

The company's net income available to common shareholders is $4.81 billion, which is a significant amount of money that the company is generating in terms of profit.

Inc

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The world of financial reporting can be complex, but let's break it down.

Inc, or Income, is a crucial part of any financial report.

It represents the total revenue earned by a company over a specific period, typically a month or year.

This figure is calculated by adding up all the money received from sales, services, and other sources.

For example, if a company sells 100 products at $10 each, their Inc would be $1,000.

Sales by Activity

Let's take a closer look at the sales figures for Booking Holdings. For the travel services, we can see a significant increase in sales over the years.

In 2020, the travel services sales were $6.8 billion.

The sales more than doubled in 2021, reaching $10.96 billion.

By 2022, the sales had increased to $17.09 billion.

Looking ahead, the projected sales for 2024 are $23.74 billion.

Valuation and Recommendations

Booking Holdings' valuation metrics are quite impressive. The company's market capitalization stands at a staggering $176.45 billion.

Credit: youtube.com, Booking Holdings Stock Analysis

The forward price-to-earnings ratio of 21.46 indicates a relatively reasonable valuation, considering the company's growth prospects. This ratio suggests that investors are willing to pay $21.46 for every dollar of earnings the company is expected to generate in the future.

The PEG ratio, which takes into account the growth rate, is 1.16, which is slightly above the industry average. This could indicate that the stock is slightly overvalued.

Here's a quick summary of Booking Holdings' valuation metrics:

Valuation Measures

As we dive into the world of valuation, it's essential to understand the various measures that help us determine a company's worth.

Market capitalization, or Market Cap, is a key metric that shows a company's total value, currently standing at $176.45 billion.

The enterprise value, which includes debt and cash, is slightly higher at $177.85 billion.

A company's price-to-earnings (P/E) ratio is a measure of how much investors are willing to pay for each dollar of earnings. The trailing P/E ratio is 37.95, indicating that investors are willing to pay almost 38 dollars for each dollar of earnings.

Credit: youtube.com, How to Value a Company | Best Valuation Methods

The forward P/E ratio, which looks at future earnings, is a more optimistic 21.46, suggesting that investors expect the company to perform better in the future.

The price-to-earnings growth (PEG) ratio is a more nuanced metric that takes into account the company's growth prospects. A PEG ratio of 1.16 indicates that the company's growth is slightly above average.

We can also look at the price-to-sales (P/S) ratio, which is 7.23, indicating that investors are willing to pay nearly 7 dollars for each dollar of sales.

Here's a summary of the key valuation metrics:

Analyst Recommendations

Analyst recommendations play a significant role in shaping investor sentiment and influencing stock prices. Several analysts have weighed in on this company, offering varying degrees of optimism.

Goldman Sachs has a "buy" rating on this stock, citing its strong growth prospects and competitive advantages. The firm's analysts believe the company's innovative products will continue to drive revenue growth.

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Morgan Stanley, on the other hand, has a "neutral" rating, noting that while the company has a solid track record, its valuation is somewhat stretched. The firm's analysts are waiting for a more compelling entry point.

BMO Capital Markets has a "hold" rating, pointing to the company's relatively high debt levels and intense competition in its industry. The firm's analysts believe the company's financials will need to improve before investors can feel confident.

Research and Insights

Booking Holdings has seen significant revenue growth over the years, with a revenue of $15.82 billion in 2021.

The company's revenue has been steadily increasing since 2007, with a notable spike in 2019.

Booking Holdings' marketing expenses have also been on the rise, reaching $5.73 billion in 2021.

This substantial investment in marketing has likely contributed to the company's revenue growth.

Booking Holdings' revenue has more than doubled since 2015, reaching $15.82 billion in 2021.

Explore further: 1 Billion Usd

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The company's revenue has been steadily increasing over the past decade, with a few notable exceptions.

Booking Holdings' marketing expenses have increased significantly since 2015, reaching $5.73 billion in 2021.

This substantial investment in marketing has likely had a positive impact on the company's revenue growth.

Booking Holdings' revenue has been steadily increasing since 2007, with a few notable spikes in revenue.

Industry and Market

The online travel market is projected to grow significantly, with a forecasted size of over $1.7 trillion by 2024 and a predicted reach of $3.4 trillion by 2030. This growth is driven by increasing demand for travel and tourism services.

The leading online travel agencies (OTAs) are expected to generate substantial revenue, with a projected increase from $143 billion in 2019 to $164 billion in 2024.

The marketing expenses of leading OTAs are also expected to rise, with a forecasted increase from $13.4 billion in 2019 to $15.6 billion in 2024. This highlights the importance of effective marketing strategies in the online travel industry.

Here is a breakdown of the online travel market size and revenue of leading OTAs worldwide:

Industry Overview

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The online travel market is expected to continue growing, with a projected size of over $1.7 trillion by 2030. This is a significant increase from the $1.2 trillion market size in 2024.

The online travel agency (OTA) market is dominated by a few large players, with the leading OTAs generating over $100 billion in revenue in 2024. This revenue is expected to continue growing, reaching over $120 billion by 2024.

Marketing expenses are a significant portion of the revenue for leading OTAs, with the marketing expenses of leading OTAs worldwide reaching over $10 billion in 2024. This represents a marketing to revenue ratio of around 10%.

The market cap of leading online travel companies is also significant, with the market cap of selected leading online travel companies reaching over $100 billion in July 2025.

The online travel market is a global industry, with the most popular travel and tourism websites visited by millions of people worldwide. The number of aggregated downloads of leading online travel agency apps worldwide reached over 100 million in 2024.

Here are some key statistics about the online travel market:

Brand Profiles in the U.S

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In the United States, Booking Holdings' brands are among the most well-known travel portals in 2024. These brands include Booking.com, Priceline, and Agoda.

Booking.com is a leading travel portal in the US, with a strong brand profile in 2024. It has a high level of brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the country.

Priceline is another prominent brand in the US, with a significant brand profile in 2024. Like Booking.com, it also has a high level of brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the US.

Agoda rounds out the top three, with a notable brand profile in the US in 2024. It too has a high level of brand awareness, usage, popularity, loyalty, and buzz among travel portal users in the country.

Here are the top three travel portals in the US, ranked by brand awareness in 2024:

  • Booking.com
  • Priceline
  • Agoda

These brands offer a range of services and products to travelers in the US, making them essential to understand for anyone looking to navigate the travel industry in the country.

Sales by Geography

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The sales performance of companies can vary significantly depending on the region they operate in. Booking Holdings, a leading online travel agency, is no exception.

The Netherlands is a key market for Booking Holdings, with sales reaching 18.6 billion in 2024, up from 5.26 billion in 2020. This represents a significant increase in revenue over the past four years.

Other international markets are also growing rapidly for Booking Holdings, with sales reaching 2.65 billion in 2024, up from 749 million in 2020. This expansion into new markets is a key driver of the company's growth.

In the United States, Booking Holdings has a smaller but still significant presence, with sales reaching 2.48 billion in 2024, up from 783 million in 2020.

Here's a breakdown of Booking Holdings' sales by geography:

Governance and Shareholders

Booking Holdings has a diverse group of shareholders who collectively hold significant stakes in the company. Vanguard Fiduciary Trust Co. is the largest shareholder, owning 9.028% of the company's equities.

Credit: youtube.com, My Top Insight from Booking Holdings' Leadership Change

Vanguard Fiduciary Trust Co. holds a substantial 2,962,707 shares, valued at $16.588 million. BlackRock Advisors LLC is another major shareholder, holding 5.962% of the company's equities.

Here's a breakdown of the top shareholders:

Board Composition

The Board Composition of Booking Holdings is made up of six directors, including Chairman Bob Mylod, who has been in the role since June 3, 2020.

Bob Mylod is the Chairman of the Board, and has been in this position since 2020. He is 58 years old.

Glenn Fogel has been a director since December 31, 2016, and is 63 years old. Thomas Rothman has been a director since December 31, 2012, and is 70 years old.

The other directors are Charles Noski, who is 72 years old and has been a director since February 28, 2015; Lynn Radakovich, who is 57 years old and has been a director since December 31, 2015; Mirian Graddick-Weir, who is 70 years old and has been a director since June 6, 2018; Nick Read, who is 60 years old and has been a director since June 6, 2018; Vanessa Wittman, who is 57 years old and has been a director since June 5, 2019; Sumit Singh, who is 45 years old and has been a director since June 8, 2022; and Joseph Quinlan, who is 62 years old and has been a director since October 12, 2022.

Here is a list of the directors and their ages:

Shareholders:

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As we explore the world of governance and shareholders, it's essential to understand who holds the reins. Booking Holdings has a diverse group of shareholders, with Vanguard Fiduciary Trust Co. being the largest, owning 9.028% of the company's equities.

Vanguard Fiduciary Trust Co. has a significant stake in Booking Holdings, with 2,962,707 shares worth $16.588 million. BlackRock Advisors LLC is another major shareholder, holding 5.962% of the company's equities and owning 1,956,364 shares worth $10.954 million.

STATE STREET CORPORATION also has a notable presence, owning 4.354% of Booking Holdings' equities and holding 1,428,925 shares worth $8.001 million. Similarly, JPMorgan Investment Management, Inc. owns 3.281% of the company's equities and has 1,076,693 shares worth $6.028 million.

T. Rowe Price International Ltd. rounds out the top five shareholders, owning 2.671% of Booking Holdings' equities and holding 876,511 shares worth $4.908 million.

Here's an interesting read: Cover Corp Shareholders

Frequently Asked Questions

Is booking com owned by Expedia?

No, Booking.com is not owned by Expedia, but rather is a direct competitor. It's actually part of Booking Holdings, a separate company that also owns other travel brands.

Harold Raynor

Writer

Harold Raynor is a seasoned writer with a keen eye for detail and a passion for sharing knowledge with others. With a background in business and finance, he brings a unique perspective to his writing, tackling complex topics with clarity and ease. Harold's writing portfolio spans a range of article categories, including angel investing, angel investors, and the Los Angeles venture capital scene.

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