
BKNG stock has been on a rollercoaster ride, with its price fluctuating significantly over the past few years. The company's revenue has consistently grown, reaching $15.3 billion in 2020.
One key factor driving this growth is the increasing demand for online travel bookings. In 2020, the number of online travel bookings reached 1.9 billion, a significant increase from the previous year.
The COVID-19 pandemic has had a mixed impact on BKNG's business, with lockdowns and travel restrictions causing a temporary dip in bookings. However, as vaccination efforts progressed and travel restrictions eased, bookings began to recover.
The company's strong brand recognition and user base have helped it weather the pandemic's challenges.
Take a look at this: Booking Stock Quote
Stock Data
The current stock price of bkng is $5,229.18, with a 1.05% decrease from its delayed data price. This price is slightly higher than the after-market price of $5,229.18, which decreased by 0.03% at 5:34 PM ET.
According to the 14-Day Historical Data, the stock price has fluctuated between $4,930.81 and $5,624.89. The opening price on October 2nd was $5,325.39, while the closing price on the same day was $5,424.55.
Here's a summary of the 14-Day Historical Data:
Analysts estimate an earnings increase this quarter of $14.87 per share.
NSDQ Delayed Data
I've been keeping an eye on the stock market, and I'm excited to share some insights with you. The current value of NSDQ is $5,229.18, which is a decline of $55.41 or 1.05% from the previous day.
The after-market value is also worth noting, as it's currently at $5,229.18, with a slight decline of $1.41 or 0.03% since 5:34 PM ET.
Now, let's take a look at the Zacks Rank, which is a great way to gauge the performance of a stock. Here's a quick rundown of the different ranks and their corresponding annualized returns:
As you can see, a Zacks Rank of 1 is considered a Strong Buy, with an annualized return of 23.81%. On the other hand, a rank of 5 is considered a Strong Sell, with an annualized return of 2.74%.
14-Day Historical Data
The 14-Day Historical Data of a stock can give us a good idea of its recent performance.
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The opening price on October 2nd was $5,325.39, while the closing price was $5,424.55, with a minimum price of $5,301.00 and a maximum price of $5,424.55.
The stock opened at $5,449.47 on October 3rd and closed at $5,418.05, with a minimum price of $5,370.13 and a maximum price of $5,465.82.
The stock's price fluctuated over the 14-day period, with the highest opening price being $5,368.04 on October 6th and the lowest opening price being $5,082.79 on October 9th.
Here's a breakdown of the stock's daily highs and lows:
The stock's price increase over the 14-day period was significant, with an estimated earnings increase of $14.87 per share this quarter.
Brokerage Analysis
Brokerage Analysis is a crucial aspect of evaluating the potential of Booking Holdings Inc. (BKNG) stock. The company has an average brokerage recommendation (ABR) of 1.80, based on 40 actual recommendations from leading brokerage firms.
This ABR translates to a Strong Buy recommendation, with 57.5% of the recommendations being Strong Buy and 5% being Buy. In fact, the current ABR is a slight improvement from last month's ABR of 1.77, with Strong Buy recommendations making up 58.97% of all recommendations at the time.
The brokerage firms' confidence in BKNG stock is reflected in their average target price of $6,081.41. This suggests that they expect the stock to continue its upward trend, with a long-term growth rate of 14.60%.
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Brokerage Analysis
The brokerage analysis for Booking Holdings is quite impressive. The company has an average brokerage recommendation (ABR) of 1.80 on a scale of 1 to 5, with 57.5% of recommendations being Strong Buy.
This ABR is calculated based on the actual recommendations made by 40 brokerage firms. It's worth noting that some firms prohibit Zacks from displaying detailed information on their recommendations.
Booking Holdings has maintained a consistent ABR of 1.80 over the past week, with 23 Strong Buy and 2 Buy recommendations out of 40. This is a testament to the company's strong performance and potential for future growth.
Here's a breakdown of the brokerage recommendations over the past few months:
As you can see, the number of Strong Buy recommendations remains consistent, while the number of Buy recommendations remains steady at 2. The company's ABR has remained relatively stable over the past few months, with a slight dip in the past month.
The average target price for Booking Holdings is $6,081.41, indicating a high level of optimism among analysts. The company's long-term growth rate is estimated to be 14.60%, which is a significant indicator of its potential for future growth.
Is Inc. Overrated
Is Inc. Overrated?
Booking Holdings, Inc. has a historical accuracy of 65.38% in predicting future performance, which is a significant indicator of its potential.
This means that in 65.38% of cases, the company has risen higher in the subsequent 52-week period. The remaining 34.62% of cases saw the company underperform.
In 17 out of 26 years, Booking Holdings, Inc. has risen higher in the subsequent 52-week period, which is a notable trend.
Forecast and Predictions
In the short-term, Booking Holdings stock price may fluctuate, with forecasts suggesting prices ranging from $5,300.00 to $7,218.00.
Historically, Booking Holdings, Inc. has seen significant growth, with an average increase of 32.2% over the next 52 weeks based on the past 26 years of stock performance.
The average price target for Booking Holdings is $6,081.41, representing an increase of 15.05% from the last closing price of $5,286.00.
Analysts predict Booking Holdings stock price to go up, with a potential increase from $5,230.590 USD to $6,012.205 USD in one year, and a long-term earning potential of +14.94% in one year.
Here are some key statistics to keep in mind:
Booking Holdings stock has historically risen over the next 52 weeks, with an average increase of 32.2% based on the past 26 years of stock performance.
Company Information
Booking Holdings Inc. is a leading online travel company, providing travel and related services.
The company's stock, BKNG, is listed on the NASDAQ exchange under the ticker symbol BKNG.
BKNG stock had a strong bullish movement in the market, with a 2.9% increase on October 6, 2025 at 17:35.
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What is Inc.?
Booking Holdings Inc. is a leading online travel company, providing travel and related services. They are listed on the NASDAQ stock exchange under the ticker symbol BKNG.
The company's stock, BKNG, had a strong bullish movement in the market on October 6, 2025, with a 2.9% increase in value at 17:35.
Reason for Inc. rise
Booking Holdings Inc. has experienced significant growth over the past 5 years, outperforming the market and showcasing strong investor confidence.
This impressive growth is a result of the company's solid performance and market position. Booking Holdings has managed to stay ahead of the competition, which has contributed to its success.
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The company's strong performance is a key factor in its rise. Despite a recent dip in stock price, the bullish movement indicates a positive sentiment among investors.
Booking Holdings' market position is a significant advantage. The company's solid performance has led to increased investor confidence, which has contributed to its growth.
The options frenzy may have caused some volatility, but overall, the bullish trend has prevailed due to the company's strong performance and market position.
News and History
BKNG has outperformed the market over the past 5 years by 11.11% on an annualized basis, producing an average annual return of 26.05%.
The current market capitalization of Booking Holdings is $176.35 billion.
Investors with a lot of money to spend have taken a bearish stance on Booking Holdings, with notable trades showing up on publicly available options history.
Here are some key statistics on BKNG's performance:
- 5-year annualized return: 11.11%
- Average annual return: 26.05%
- Current market capitalization: $176.35 billion
What is Today
Today is a great day to catch up on some current events. The Booking Holdings stock price is 5230.590 USD today.
News

Booking Holdings has outperformed the market over the past 5 years by 11.11% on an annualized basis.
This impressive growth has resulted in an average annual return of 26.05%.
Booking Holdings has a market capitalization of $176.35 billion.
Investors with a lot of money to spend have taken a bearish stance on Booking Holdings.
History
The stock price of Booking Holdings, Inc. has been below its 5, 20, and 50-day exponential moving averages, indicating a strongly bearish trend with buying pressure.
The current trend is considered a positive indicator for future bullish movement, as buying pressure often precedes a reversal in trend.
Looking at the 14-day historical data, we can see the stock price fluctuating between $5,000 and $5,400.
Here's a breakdown of the daily highs and lows:
Analysts predict a significant earnings increase this quarter, with an estimated $14.87 per share, and a decrease next quarter of $0.00 per share.
Market Analysis
Bookings Holdings Inc., the parent company of Booking.com, has a market capitalization of $124 billion. Its stock price has been steadily increasing over the years.
The company's revenue has been growing rapidly, with a compound annual growth rate (CAGR) of 15% from 2015 to 2020. This growth is largely driven by the increasing demand for online travel bookings.
Booking.com's operating margin has been expanding, reaching 19.6% in 2020. This is a significant improvement from 2015, when the operating margin was 13.6%.
The company's focus on technology and innovation has enabled it to stay ahead of the competition. Its mobile app has been a key contributor to its growth, with over 50% of bookings coming from mobile devices.
Booking.com's strong brand recognition and customer loyalty have also contributed to its success. The company has a customer retention rate of over 90%, indicating a high level of customer satisfaction.
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