
Google Cloud Identity Management just got a major boost thanks to the acquisition of Bitium. This move is a game-changer for businesses looking to simplify their identity and access management.
Bitium's acquisition is a strategic move by Google to strengthen its identity and access management capabilities. This is a big deal, especially for businesses that are already invested in Google Cloud.
The acquisition brings Bitium's cloud-based identity and access management platform to Google Cloud, providing a seamless and secure way for users to access their applications and data.
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Google Acquires Bitium
Google has acquired identity management startup Bitium, a move that will give partners another layer of native tooling to secure apps running in Google's cloud.
The acquisition is a strategic one, with Google looking to bulk up its Cloud Identity solution by adding access management and single-sign-on for cloud and mobile environments.
Bitium's technology will be used to deliver a comprehensive solution for identity and access management and SSO that works across modern cloud and mobile environments.
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Google's enterprise customers want a solution that works seamlessly across all their cloud and mobile applications, and Bitium's products are designed to simplify securing cloud-based apps.
Bitium's founders, CEO Scott Kriz and CTO Erik Gustavson, are confident that the acquisition will bring great things for their current customers and broader IT administrative capabilities for G Suite customers.
The company will continue to deliver the products and services their customers rely on with the added scale that Google provides.
Google will continue to work closely with its vibrant ecosystem of identity partners, including Okta, so that customers can choose the best solutions to meet their needs.
Bitium was founded in 2012 in Santa Monica, California, and its products look to simplify securing cloud-based apps for administrators and employees alike.
Google didn't disclose how much it paid for Bitium, but the acquisition is expected to bring significant benefits to its customers and partners.
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Background and Context
Bitium is a cloud-based identity and access management (IAM) platform.

Bitium was founded in 2011 by a team of experienced software developers who recognized the need for a more efficient and secure way to manage user access to applications and resources.
The platform is designed to simplify the process of user provisioning, deprovisioning, and password management, allowing administrators to easily manage access to multiple applications and resources from a single dashboard.
Alphabet
Alphabet is the parent company of Google, and it's been making big moves in the IDaaS market. The company wants a bigger piece of the growing market for cloud-based enterprise identity management.
Google's Cloud Identity service is a key player in this market, and it's about to get a major boost. The service will now offer identity and access management (IAM) and single sign-on (SSO) thanks to the purchase of Bitium.
Bitium is a start-up that's been around for five years, and it's known for supporting a wide range of third-party app integrations. This includes Google Apps, Microsoft Office 365, and customer relationship management (CRM) platforms like salesforce.com.
Google's acquisition of Bitium will make its Cloud Identity service more competitive with rival offerings like Microsoft's Azure Active Directory and Amazon's IAM service.
XaaS Models
Google Cloud has acquired Bitium, a Santa Monica-based firm that offers identity management features.
Bitium was founded in 2012 and provides secure access, user provisioning and deprovisioning, app management, and single sign on.
The acquisition aims to help mitigate customers' risks around managing and securing cloud applications.
Karthik Lakshminarayanan, director of product management for G Suite and Cloud Identity, believes that enterprise customers want a comprehensive solution for identity and access management.
Bitium's capabilities will complement Google Cloud's best-in-class device management capabilities in the enterprise.
The two founders of Bitium, Scott Kriz and Erik Gustavson, have joined the Google Cloud team to continue working on their vision of improving the way companies use software.
Google Cloud's acquisition of Bitium will accelerate their efforts to enable companies to innovate faster.
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