
BI-LO is a grocery store chain that was founded in 1961 in Greenville, South Carolina. It was originally a subsidiary of Delhaize Group, a Belgian company.
The company's early success was largely due to its focus on offering low prices and convenient locations. BI-LO's stores were designed to be easy to shop in and out of, with a focus on speedy checkout processes.
One of the key factors in BI-LO's growth was its expansion into new markets. The company made a significant push into the southeastern United States in the 1970s and 1980s.
History of BI-LO
BI-LO has a rich history that spans over 60 years. The company was founded in 1961 by Frank Scribner in Greenville, South Carolina.
It was initially called BI-LO Food Stores, a name that stands for "Big Load" or "Buy Low, Order Low." The name was chosen to reflect the company's commitment to offering customers high-quality products at affordable prices.
The first BI-LO store opened on August 6, 1961, and it was a huge success. The store's innovative approach to grocery shopping, which included self-service checkout lanes and a wide selection of products, quickly gained popularity among locals.
BI-LO's early success was largely due to its focus on customer convenience and satisfaction. The company's stores were designed to be easy to navigate, with clear signage and well-organized aisles.
Over the years, BI-LO expanded its operations to other parts of South Carolina and eventually to other states in the region. Today, the company operates over 200 stores across the southeastern United States.
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Business Operations
BI-LO's business operations are a testament to its adaptability and resilience. The company was founded in 1961 and has since expanded to over 200 locations in the southeastern United States.
BI-LO's private-label brand, called "Homegrown", offers a range of products, including fresh produce, meat, and dairy products. This approach allows the company to maintain control over product quality and pricing.
By focusing on its core markets, BI-LO has been able to maintain a strong presence in the grocery market despite the challenges posed by larger competitors.
Removal of the Banner

The removal of the BI-LO banner was a significant event in the grocery industry, with Southeastern Grocers announcing its phase-out in June 2020.
Southeastern agreed to sell 62 stores, including 46 BI-LO and 16 Harveys Supermarkets, to Ahold Delhaize subsidiary Food Lion as part of this effort.
The transition of the Mauldin, South Carolina, distribution center to Ahold Delhaize USA Distribution, LLC was also expected to be completed by April 2021.
Two independent Piggly Wiggly owners, with support from C&S Wholesale Grocers, announced plans to acquire one BI-LO supermarket in South Carolina and another in Georgia from Southeastern Grocers in December 2020.
Food Lion purchased additional stores located in North and South Carolina that were scheduled to close, acquiring roughly 70 stores total, in January 2021.
The remaining stores that were not sold to any other operators were closed on or by April 18, 2021, marking the end of the 60-year run of the BI-LO banner.
On a similar theme: Ahold Delhaize
Private Labels
Private labels are a crucial aspect of a company's business operations, and Southeastern Grocers is no exception. The company has undergone significant changes in its private label offerings over the years.
Southeastern Grocers phased out its "BI-LO" private label in 2004 and replaced it with "Southern Home" in 2005. This new label was introduced at Harveys Supermarkets locations after Southeastern Grocers' acquisition of the chain from Delhaize.
In the late 2000s, the company started offering the budget-conscious Clear Value brand on select products, supplied by Topco. This move aimed to cater to customers looking for affordable options without compromising on quality.
Beginning in 2017, the Southern Home banner used for private-label products began to be phased out for a tiered brand entitled SE Grocers. This new branding strategy aimed to provide customers with a range of options, from value to premium selections.
Here's a brief overview of Southeastern Grocers' private label evolution:
- 2004: Phased out "BI-LO" private label
- 2005: Introduced "Southern Home" private label
- 2009: Introduced Clear Value brand on select products
- 2017: Phased out Southern Home for SE Grocers tiered brand
Southeastern Grocers' private label changes reflect the company's efforts to stay competitive in the market. By offering a range of options, the company aims to cater to different customer segments and preferences.
Company Information
BI-LO operates a network of stores in the Southeastern United States, primarily in high-traffic areas near residential neighborhoods.
The company operates 685 stores across many metropolitan areas in several states, including Florida, Georgia, Alabama, Louisiana, Mississippi, South Carolina, North Carolina, and Tennessee.
A majority of BI-LO stores contain pharmacies, offering customers a convenient one-stop shopping experience.
BI-LO stores offer a wide variety of products, including dry and canned groceries, frozen items, produce, meat and seafood, bread and baked goods, and other fresh product offerings.
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Frequently Asked Questions
What is BI-LO called now?
BI-LO is now known as Southeastern Grocers, a portfolio of supermarkets that was rebranded in 2013. The company operates under several banners, including Harveys, Winn-Dixie, and Fresco y Más.
Did Food Lion buy out BI-LO?
No, Food Lion did not buy out BI-LO, but rather acquired 62 BI-LO/Harveys Supermarket stores from Southeastern Grocers. This acquisition marked a significant expansion of Food Lion's store network in 2020.
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