Berjaya Auto Alliance has established a strong presence in the automotive industry, with a diverse portfolio of brands and models. The company's business is built on a foundation of strategic partnerships and a commitment to delivering high-quality products and services.
Berjaya Auto Alliance's business model is based on a franchise system, where it partners with international brands to bring their vehicles to the Malaysian market. This approach allows the company to leverage the strengths of its partners while also providing a wide range of options for Malaysian consumers.
With a focus on customer satisfaction, Berjaya Auto Alliance has established a network of dealerships and service centers across the country. This extensive network provides customers with convenient access to sales, service, and maintenance support.
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Berjaya Corp's Involvement
Berjaya Corp is the parent company of Berjaya Auto Alliance, with a significant stake in the business.
Berjaya Corp is a well-established conglomerate in Malaysia, with diverse interests in various sectors.
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The company has a long history of involvement in the automotive industry, dating back to the 1960s.
Berjaya Auto Alliance was formed as a result of a partnership between Berjaya Corp and a Chinese conglomerate.
The partnership aimed to bring in new technologies and expertise to the Malaysian automotive market.
Berjaya Corp's experience in managing various businesses has been instrumental in the success of Berjaya Auto Alliance.
Berjaya Auto Alliance has been able to leverage on Berjaya Corp's resources and network to expand its operations.
The company's involvement has also brought in significant investments and job creation opportunities in the region.
Berjaya Corp's commitment to the automotive industry has been evident in its ongoing support for Berjaya Auto Alliance.
PSA Vehicle Distribution
Berjaya Auto Alliance is the sole distributor of Groupe PSA vehicles in Malaysia.
This means they're in charge of handling all sales, after-sales services, and customer experience for PSA vehicles in the country.
Groupe PSA has made Malaysia its export hub for the region, which is a significant move for the company.
As the sole distributor, Berjaya Auto Alliance is committed to providing excellent sales and after-sales services to its customers.
By working closely with BAASB, they aim to revolutionize the customer experience and build strong relationships with their customers.
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Ambil Alih Jenama Peugeot
Berjaya Auto Alliance Sdn. Bhd (BAASB) has taken over the Peugeot brand in Malaysia.
BAASB is owned by Berjaya Corp Berhad (51%) and Bermaz Auto Berhad (20%), with the remaining shareholders not disclosed.
BAASB will be the sole distributor of Peugeot, Citroen, and DS vehicles in Malaysia.
This means Citroen and DS will no longer exist in Malaysia, but Peugeot owners will still receive after-sales support from BAASB.
The first model to be launched by BAASB is expected to be the Peugeot 2008, which will likely be assembled at the Naza Automotive Manufacturing plant in Gurun, Kedah.
The Peugeot 3008 and 5008 SUVs have been well-received in Malaysia, and BAASB plans to continue this momentum with new and exciting models.
BAASB aims to provide the best sales and after-sales service to customers.
The partnership between BAASB, Groupe PSA, Berjaya Corporation, and Bermaz Auto is expected to bring positive returns in the future.
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Operations
Berjaya Auto Alliance has a strong presence in the Malaysian market, with a significant partnership with Peugeot.
In 2009, the company's sales represented 86% of Peugeot's sales in the Asean region.
Nasim, the importer and distributor for Peugeot in Malaysia, has sold about 25,000 Peugeot vehicles to Malaysian consumers.
The PSA Peugeot Citroën selected Malaysia as its production hub for right-hand drive markets in the ASEAN region in 2010.
Naza Automotive Manufacturing (NAM) launched the Malaysian made Peugeot 207 sedan in November 2010, which has since been exported to several countries.
The Peugeot 207 sedan has been marketed through the company's branches and dealers.
The firm expanded its model line-up in 2011 to include the Peugeot 308 CC, Peugeot RCZ, and Peugeot 508.
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