Banijay Asia has partnered with BBC Studios to co-produce Indian content, marking a significant expansion of their presence in the country. This partnership will enable them to tap into the vast Indian market and create engaging content for local audiences.
Banijay Asia's expertise in producing high-quality content and BBC Studios' global reach will undoubtedly result in exciting projects. The collaboration will bring together the best of both worlds, combining Banijay Asia's knowledge of the Indian market with BBC Studios' international expertise.
The partnership is expected to yield numerous benefits, including increased opportunities for Indian talent and the creation of content that will appeal to a global audience.
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BBC Studios and Indian Content
BBC Studios has partnered with Banijay Asia to make a bigger splash in India.
Banijay Asia will now be in charge of adapting popular BBC Studios formats like The 1% Club, Dancing with the Stars, Weakest Link, and The Great Bake Off.
For your interest: Banijay Entertainment
They’ll also handle scripted series such as The Office and Ghosts.
This multi-year agreement lets Banijay Asia bring both existing and upcoming BBC Studios formats to audiences in India.
BBC Studios will cease its in-house production operations in India once all existing commitments are fulfilled.
The company will shift its focus to this new content model in the region.
Banijay Asia operates as a joint venture between Banijay Entertainment and its Founder and Group CEO, Deepak Dhar.
Dhar also leads Endemol Shine India, which has successfully adapted international formats for India, including MasterChef, Big Brother, Deal or No Deal, Temptation Island, and Fear Factor.
Worth a look: Rs India
Deepak Dhar leads Southeast Asia expansion
Deepak Dhar leads Southeast Asia expansion, a strategic move that has the potential to revolutionize the region's entertainment sector. Deepak Dhar, the Founder and CEO of Banijay Asia, has formed CreAsia Studio as part of this expansion.
CreAsia Studio will focus on fostering local collaborations for original content and adapting Banijay IP for the regional audience. Jessica Kam-Engle has been named the Executive Vice President and Business Head of CreAsia Studio.
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Jessica Kam-Engle brings over two decades of experience as a film/TV producer and studio executive to the table. She previously worked as the Head of Content and Development for Disney+ in APAC, commissioning over 60 original series in various languages.
Deepak Dhar expressed confidence in Jessica's leadership, emphasizing her unparalleled experience in the Asian market. He sees CreAsia Studio as the next growth engine for Banijay, leveraging Jessica's expertise, Banijay's global IPs, and exciting local collaborations.
Banijay Asia and Endemol Shine India are expected to reach revenues of Rs 1,000 crore in FY24. This solidifies their position as India's largest TV and streaming content production firm.
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BBC Studios and India announce production partnership
BBC Studios is teaming up with Banijay Asia to make a bigger splash in India. This partnership gives Banijay Asia the sole right to create both scripted and unscripted versions of BBC Studios’ shows for Indian TV channels and streaming services.
Banijay Asia will now be in charge of adapting popular BBC Studios formats like The 1% Club, Dancing with the Stars, Weakest Link, and The Great Bake Off. They’ll also handle scripted series such as The Office and Ghosts.
Banijay Asia operates as a joint venture between Banijay Entertainment and its Founder and Group CEO, Deepak Dhar. Dhar also leads Endemol Shine India, which has successfully adapted international formats for India.
As part of this partnership, BBC Studios will cease its in-house production operations in India once all existing commitments are fulfilled. The company will shift its focus to this new content model in the region.
Banijay Asia has produced local adaptations of The Night Manager, Call My Agent: Bollywood, and The Good Wife.
Frequently Asked Questions
Who is the owner of Banijay Asia?
Banijay Asia is a joint venture between Banjjay and Deepak Dhar, with Banjjay being a key partner in the business. Banijay Asia is led by CEO and founder Deepak Dhar.
How does Banijay make money?
Banijay generates revenue primarily through deals with global streaming platforms like Netflix and Prime Video. The company's strong pipeline of shows is expected to contribute significantly to its revenue in the second half of the year.
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