Bahlsen Company Profile German Biscuit and Chocolate Maker

Bahlsen is a German company that's been around since 1889, making them a true veteran of the biscuit and chocolate game. The company was founded by Hermann Bahlsen, who started out selling biscuits and cakes in Hannover, Germany.

Bahlsen's early success was largely due to their innovative approach to biscuit-making, which included the introduction of the first machine-made biscuits in Germany. This allowed them to produce high-quality biscuits on a large scale.

Today, Bahlsen is still family-owned and operated, with a strong commitment to quality and tradition. They remain one of the largest and most popular biscuit and chocolate makers in Germany.

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Bahlsen is a company with a rich history that dates back to 1889 when the Hannoversche Cakesfabrik was founded. The company has a diverse product portfolio that ranges from modern biscuits and wafers to cakes and seasonal products.

Bahlsen's product portfolio includes biscuit-based snack bars, sweet snacks, and organic fruit & nut bars, which are marketed mainly under the strong and popular Bahlsen brand internationally. The company's products have a cult status in Germany, particularly with products like LEIBNIZ butter biscuits and the PiCK UP! biscuit bar.

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Bahlsen's most important market is Germany, accounting for approximately half of the turnover. The company exports products to more than 80 countries.

Here are the brands that make up the Bahlsen Group:

Bahlsen's history is marked by significant milestones, including the invention of the Leibniz biscuit in 1891 and the company receiving a gold medal for its products at the food exhibition in Brussels in 1893.

Bahlsen's product range includes a variety of biscuits and cakes.

The company's most iconic product is the Leibniz-Keks, a butter biscuit introduced in 1891.

This biscuit was named after Gottfried Wilhelm Leibniz, a Hanoverian court librarian and philosopher from the 17th century.

Leibniz was looking for a long-lasting food product to feed soldiers, and he discovered rusks, which inspired the creation of Leibniz-Keks.

Bahlsen's advertising slogan for Leibniz-Keks in 1898 was "What does humanity eat on the move? Of course Leibniz Cakes!"

Bahlsen is a family-owned company that has been around since 1889.

The company started as a small bakery in Hanover, Germany.

Bahlsen is known for its high-quality baked goods, including cookies, wafers, and snack bars.

Today, Bahlsen is a global company with a strong presence in over 75 countries.

The key personnel at Bahlsen include Alexander Kühnen as the CEO, Christopher Harmsen as the CFO, Cornelia Kaufmann as the Chief Culture Officer, and Karl Reichstein as the Chief Supply Chain Officer.

Alexander Kühnen is the CEO of Bahlsen, which is a significant role in the company's leadership.

Bahlsen's leadership team is rounded out by these four individuals, each bringing their expertise to the table.

Here is a list of the key personnel at Bahlsen:

Bahlsen, a company with a rich history, has been actively involved in the intellectual property space. Bahlsen has filed 3 patents.

These patents are a testament to the company's innovative spirit and commitment to pushing the boundaries of what's possible. One of these patents was granted on February 5, 2013.

Bahlsen's patent applications have been carefully reviewed and processed by the relevant authorities. The first patent application was submitted on February 23, 2011.

Here are the details of Bahlsen's patents:

Bahlsen's brand relaunch has introduced a new visual identity that enhances shelf visibility and emphasizes the brand's quality and indulgence. This new design is a result of extensive market research and consumer testing across key markets such as Germany, Italy, and the UK.

Bahlsen's new visual identity is designed to directly respond to consumer desires for indulgence, clearer product structure, and the reintroduction of Bahlsen Blue as a distinctive brand marker. The brand's CEO, Alexander Kühnen, has confirmed this.

Bahlsen has introduced four new innovations to its portfolio, including Bahlsen Choco Leibniz Caramel Flavoured Milk Chocolate and Bahlsen Hazelnut Cream and Choc. These new products offer a twist on classic favorites and cater to consumers looking for indulgent treats.

Bahlsen Choco Leibniz Caramel Flavoured Milk Chocolate features a crisp butter biscuit set into a tablet of caramel-flavoured milk chocolate, priced at £2.25 RRP. This product is a variation of the classic Choco Leibniz.

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Bahlsen Hazelnut Cream and Choc pairs a butter biscuit with a hazelnut milk filling, covered in milk chocolate, and is also priced at £2.25 RRP. This product offers a unique combination of flavors and textures.

Bahlsen Messino Minis are sponge cakes filled with orange and covered in dark chocolate, now available in a bite-sized format for £1.75 RRP. These minis are perfect for snacking on the go.

Bahlsen Choco Leibniz Minis, Milk are a miniature version of the classic favorite, offering the perfect portion-controlled snack for £1.75 RRP.