Aurora Plastics Corporation is a well-established company with a diverse range of products. Their product line includes plastic containers, packaging materials, and other plastic products.
Their products cater to various industries, such as food, pharmaceuticals, and cosmetics. This indicates a focus on meeting the needs of different sectors.
The company's branding is likely a crucial aspect of their overall identity. However, there is limited information available on their branding strategies.
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Marketing and Branding
Aurora Plastics Corporation has a strong marketing and branding strategy in place. Their focus on innovative products has helped them establish a loyal customer base.
The company's commitment to quality and customer satisfaction is evident in their marketing efforts. This is reflected in their high customer retention rate of 85%.
Aurora Plastics Corporation's brand identity is closely tied to their values of innovation, quality, and customer satisfaction. Their website and social media channels showcase their products and company culture, giving customers a glimpse into the company's values and mission.
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Expanding Imagination
Aurora's success was largely due to its ability to expand its product line and tap into popular culture.
The company introduced automobile, watercraft, tank, and passenger aircraft kits in various scales, catering to a range of hobbyists.
Aurora partnered with Universal Studios to create monster-themed figure kits, which became a huge hit. The first kit, Frankenstein's monster, was released in 1962.
By 1964, Aurora had sold almost 7.5 million monster kits, a testament to the power of licensing and collaboration.
Aurora also acquired licenses from DC Comics, Marvel, and popular TV shows, allowing it to create kits based on beloved characters like Batman and the Hulk.
The company's figure kits were often a scene where heroes battled a monster, alien, or animal, making them a staple of many a child's toy collection.
Aurora used artist James Bama for some of its box art, adding an extra layer of authenticity to its products.
The company's car offerings were also boosted by the introduction of monster vehicles, such as Dracula's Dragster and Godzilla's Go-Cart.
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Logo Usage and Updates
Aurora's logo has been reimagined over the years. The company's original logo style is still used by Polar Lights, Monarch Models, and Moebius Models, with these companies using an oval logo very similar in shape to the original.
Polar Lights, a division of Playing Mantis, was created in the late 1990s and early 2000s to reissue popular Aurora kits. The company's use of the Aurora-inspired logo helped to establish a connection with the original brand.
In contrast, Atlantis Models uses a more abstract logo, broken into six sections, which still nods to the nostalgic feel of the original Aurora logo. This logo change is a deliberate attempt to create a distinct brand identity while still paying homage to the original.
Despite the changes in logo design, the Aurora name has continued to be used by various companies. In 2007, the family of Joseph Giammarino announced the return of Aurora, but this venture ultimately failed to deliver on its promises.
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Product Comparisons
Cigarbox miniature cars were a short-lived but notable product line from Aurora. They were a combination of plastic slot car bodies with metal chassis.
Aurora's Cigarbox cars were larger than HO scale, but smaller than Hot Wheels. They were packaged in small yellow boxes with fancy red lettering and gold trim.
The Cigarbox boxes were slightly larger and flatter than Matchbox boxes, measuring 4" x 2.75" x just over 1" deep. This was a deliberate design choice to stand out from the competition.
Cigarbox cars were developed to compete with Matchbox, but the timing was unfortunate. Mattel's Hot Wheels were introduced in the same year, making it a crowded market.
The popular rumor was that Matchbox took Aurora to court for copyright infringement over the similar marketing approach.
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