
Amazon's Exploring Products App is a game-changer for shoppers. It allows users to browse products in a more intuitive way, using a combination of text and visual inputs to discover new items.
The app uses a proprietary algorithm to suggest products based on user behavior and preferences. This means that the more you use the app, the more tailored your recommendations will be.
One of the standout features of the app is its ability to understand natural language inputs. This allows users to search for products using everyday language, rather than relying on specific keywords.
What Is AMZScout?
AMZScout is a powerful tool that helps you find profitable products to sell on Amazon. It's a product research tool that uses data and algorithms to identify trending and profitable products.
The tool provides a list of products with their demand, competition, and sales rankings, making it easier to find the right product to sell. You can also use it to find products that are in high demand but have low competition.
AMZScout's product database contains millions of products, giving you a vast selection to choose from. You can filter the results by niche, price, and other criteria to find the perfect product for your business.
One of the key features of AMZScout is its ability to provide accurate sales estimates, which can help you make informed decisions about which products to sell. This feature is especially useful for new sellers who are just starting out.
By using AMZScout, you can save time and effort that would be spent manually researching products on Amazon.
Key Features and Benefits
The Amazon Opportunity Explorer is a powerful tool that helps you find lucrative products to sell, and it does so through its five main features.
The Product Opportunity Explorer provides a comprehensive analysis of market trends to help you choose the best niche for your store, including the dynamics of top-performing search terms and best-selling items in each category.
This tool also assesses the ease of entry by examining how many products from the niche have been launched in the last 30 days. You can view the top-performing search terms for the niche over time.
The Amazon Opportunity Explorer offers numerous benefits to sellers, including data-driven insights that help identify unmet customer demands.
Here are some of the key benefits of using the Amazon Opportunity Explorer:
Key Features
The Product Opportunity Explorer is a powerful tool that helps you find lucrative products to sell on Amazon. It's a game-changer for sellers who want to succeed in the competitive Amazon market.
One of its key features is niche assessment, which provides a comprehensive analysis of market trends to help you choose the best niche for your store. This includes viewing the dynamics of top-performing search terms over time and the best-selling items in each category.
The tool also assesses the ease of entry by examining how many products from the niche have been launched in the last 30 days. This gives you a clear understanding of how saturated the niche is.

The Product Opportunity Explorer also provides customer review snippets, giving you valuable insights into how customers rate products and which features they prioritize. This helps you make informed decisions about your optimization strategies.
Here are the five main features of the Product Opportunity Explorer at a glance:
- Niche assessment
- Competition assessment
- Customer insights
- Behavior analysis
Benefits
The Amazon Opportunity Explorer offers numerous benefits to sellers, and I'm excited to share them with you. By using this tool, you can gain access to a wealth of data that helps identify unmet customer demands, guiding strategic decisions and product selection.
This data-driven approach can be a game-changer for established sellers looking to optimize their product offerings for maximum return. It's also ideal for new sellers seeking guidance on niche markets and product types.
One of the biggest advantages of the Amazon Opportunity Explorer is that it minimizes the risk of demand forecasting errors. This is particularly important for inexperienced sellers, as these errors can potentially impact business viability.
By using the Amazon Opportunity Explorer, seasoned sellers can narrow their focus on specific markets, reducing competition and increasing visibility to potential buyers. This allows them to stand out in a crowded marketplace and attract more customers.
Here are some of the key benefits of the Amazon Opportunity Explorer:
- Data-driven Insights: Gain access to a wealth of data to guide strategic decisions and product selection.
- Strategic Product Selection: Ideal for established sellers looking to optimize product offerings and new sellers seeking guidance on niche markets.
- Reduced Margin for Error: Minimize the risk of demand forecasting errors that can impact business viability.
- Market Focus and Reduced Competition: Allows seasoned sellers to narrow their focus on specific markets and increase visibility to potential buyers.
Using the App
To use the Amazon Product Opportunity Explorer, you'll need to log in to your account. Access the tool by opening the Seller Central main menu, hovering over Growth, and selecting Product Opportunity Explorer.
The tool provides valuable insights into search volume, which is crucial for identifying profitable niches. Search Volume (past 360 days and past 90 days) shows how often shoppers search using the search term.
The 360-day column displays the volume for the past 360 days, and the 90 days column shows the volume for the past 90 days. This data helps you understand the trend and potential of the search term.
Limitations and Drawbacks

The Amazon Product Opportunity Explorer has its limitations and drawbacks. It's not available to individual sellers, requiring a professional account that costs $39.99/month.
Users often find the interface overwhelming, requiring extensive study to navigate it effectively. The platform's complexity can lead to users spending significant time trying to grasp its various functionalities and features.
The tool provides historical data within limited timeframes, such as three months or one year for search terms. Data on units sold and average prices is available only for the last 90 days.
The Product Opportunity Explorer has limited filtering options, making the research process challenging, especially for new sellers. This can lead to data being confusing without clear guidance.
Here are some common issues with the Product Opportunity Explorer:
- Limited filtering options
- Restricted availability (only available to users in around 10 countries)
- Complex interface
- Data limitation (historical data available within limited timeframes)
- Data clarity (interpreting data can be difficult, especially for new sellers)
Alternatives and Comparisons
If you're looking for alternatives to Amazon Exploring Products app, you might want to consider Google Shopping, which offers similar features like product recommendations and price comparisons.

One notable difference between Google Shopping and Amazon Exploring Products is that Google Shopping is more focused on price comparisons, while Amazon Exploring Products offers a more curated shopping experience.
Amazon's own shopping app is another alternative, offering a seamless shopping experience and integration with Amazon's vast product offerings.
Amazon Exploring Products has a more personalized approach, using AI to recommend products based on your browsing and purchasing history.
Google Shopping, on the other hand, relies on user reviews and ratings to help you make informed purchasing decisions.
Amazon's shopping app is also more comprehensive, offering features like one-click ordering and in-app customer support.
Amazon Exploring Products, however, is more focused on discovery, allowing you to browse and explore products in a more immersive way.
Exploring Products with AMZScout
Using AMZScout's user-friendly interface, you can find profitable products in just seven simple steps. To narrow down your search, you can apply filters like category, monthly revenue, and weight to find products that match your business model.
You can also check the Trending Products box to view items with a 20% increase in sales over the past three months. This feature helps you identify emerging trends and stay ahead of the competition.
To get your results, simply click "Find Products" and select the products you're interested in to evaluate them individually in the AMZScout PRO Extension.
Finding Profitable Products with AMZScout
You can find top product ideas and assess their profitability with AMZScout's user-friendly interface, which requires just seven simple steps. The tool is designed to make the process fast and efficient.
To narrow down your search, you can apply filters such as specifying a category like "Pet supplies" or "dental treats". You can also enter your desired numbers for monthly revenue or estimated sales, for example, a minimum of "$5,000/month" or a minimum of โ200 sales/monthโ.
The Trending Products box can be checked to view items with a 20% increase in sales over the past three months. You can further refine filters by specifying parameters more relevant to your business model, such as competition, product rating, price range, and more.
Click "Find Products" to generate a list of items that match your criteria, and select products you're interested in to evaluate them individually in the AMZScout PRO Extension.
To evaluate the niche's potential, click on the Niche Score, located in the upper right-hand corner of the page. A score above 7 indicates strong demand, low competition, and promising profit potential.
To check the product's performance, click on the criteria most important to your business, such as Estimated Sales. This will sort the results, showing you the top performers in that category first.
Here are some key metrics to review:
- Product Score to assess whether it's more suitable for reselling or launching your own brand
- Product History to review sales trends, observe any fluctuations, and check pricing changes
- Profit Calculator to calculate profit and ensure that your profit margin after deductions exceeds 20%
App Lists Unsold Items
Amazon's app now lists items it doesn't sell, making it easier to find products that aren't available on the platform.
This new feature is currently in beta testing and allows customers to search for brands and items, even if Amazon doesn't carry them. The app will then redirect you to the brand's website where you can purchase the product.
Amazon's goal is to expand selection and make shopping more convenient for customers. The company plans to incorporate more brands based on feedback from the beta test.
The feature is currently only available to some U.S. customers in the Amazon Shopping app on iOS and Android. Amazon hasn't shared which brands are participating in the beta test.
If you're using the Buy With Prime option, you can still enjoy your Prime benefits, such as free shipping, when shopping on an external brand's site.
AMZScout Seller's Bundle
AMZScout Seller's Bundle offers a comprehensive toolkit for finding profitable products on Amazon. It allows you to find top product ideas and assess their profitability with just seven simple steps.
The AMZScout toolkit features a user-friendly interface that makes the process fast and efficient. You can apply filters to narrow down your search, such as specifying a category like "Pet supplies" or "dental treats" to find ideas for profitable pet products.
To see emerging trends, you can check the Trending Products box to view items with a 20% increase in sales over the past three months. You can also refine filters by specifying parameters more relevant to your business model, such as competition, product rating, price range, and more.
Here are some key features of the AMZScout Seller's Bundle:
- 7-step process to find profitable products
- User-friendly interface
- Filter customization for accurate product research
- Comprehensive analysis of competitor data
- Hourly keyword performance tracking
Selling
Selling on Amazon Explore is a unique opportunity for small businesses to showcase their products to a targeted audience. Amazon handles payment processing for local goods, making it a convenient option for vendors.
Customers can click on the screen to show hosts which buildings they want to visit, or choose which items they'd like to purchase when visiting a marketplace. This interactive feature allows for a more engaging experience.
Purchased items are shipped directly to customers, not through Amazon's fulfillment system. This means vendors are responsible for shipping their products.
Customers can also take virtual photos, with the images available to download later. This feature allows customers to capture memories of their virtual experience.
Here's a summary of the key features of selling on Amazon Explore:
- Amazon handles payment processing for local goods.
- Purchased items are shipped directly to customers.
- Customers can take virtual photos.
- Amazon uses their own platform to host experiences.
AMZScout Seller's Bundle
The AMZScout Seller's Bundle is a powerful tool designed to help you find profitable products on Amazon. It's an all-in-one solution that includes the AMZScout PRO Extension, which allows you to evaluate products individually and make informed decisions.
With the AMZScout Seller's Bundle, you can apply filters to narrow down your search and find products that match your criteria, such as category, monthly revenue, and weight. For example, you can specify a category like "Pet supplies" and a minimum monthly revenue of "$5,000/month".
The bundle also includes a Profit Calculator that helps you calculate your potential profit margins. You can enter your anticipated expenses, such as purchase price and shipping costs, and see if your profit margin exceeds 20%.
One of the key features of the AMZScout Seller's Bundle is its intuitive interface, which makes it easy to use, even for those who are new to Amazon selling. The AMZScout PRO Extension provides clear guides and a user-friendly interface that helps you navigate the product research process.
A different take: Etsy Seller App
Here's a breakdown of the key features of the AMZScout Seller's Bundle:
- AMZScout PRO Extension: evaluates products individually and provides detailed analysis
- Profit Calculator: calculates potential profit margins based on anticipated expenses
- Intuitive interface: easy to use and navigate
- Filter customization: allows you to narrow down your search by category, monthly revenue, and weight
Overall, the AMZScout Seller's Bundle is a valuable tool for anyone looking to find profitable products on Amazon. Its comprehensive features and user-friendly interface make it an essential tool for any serious seller.
Final Thoughts
The Amazon Product Opportunity Explorer is a game-changer for FBA sellers, helping them make informed decisions about product selection and market opportunities.
Using data-driven analytics, sellers can optimize their offerings, reduce errors in demand forecasting, and ultimately increase their competitiveness and profitability on the platform.
The tool is an excellent way to start your research and identify the most promising niches and product opportunities, making it a must-have for any serious seller.
By leveraging the Amazon Product Opportunity Explorer, you can gain valuable insights that will help you stay ahead of the competition and drive sales.
Frequently Asked Questions
What is product opportunity explorer in Amazon?
Product Opportunity Explorer is a tool that identifies specific customer needs by grouping search terms based on products viewed or purchased after searching. It helps Amazon sellers discover untapped product opportunities within niches that cater to real customer demands.
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