Amazon Acquires MX Player, Expanding Its Global Video Reach

Amazon has made a significant move in the global video market by acquiring MX Player, a popular streaming service in India and other parts of Asia.

MX Player has over 500 million users worldwide, making it a valuable addition to Amazon's existing video offerings.

Amazon's acquisition of MX Player is expected to expand its global video reach, allowing the company to tap into new markets and increase its user base.

This strategic move is likely to further solidify Amazon's position as a major player in the global streaming market.

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Amazon acquires MX Player, a leading Indian video streaming service, to expand its reach in smaller cities and towns. The acquisition values MX Player at less than $100 million.

MX Player is especially popular among audiences in smaller Indian cities and towns, where Amazon's e-commerce service has long been less popular. The company charges as little as $9.50 yearly for a variant of its Prime subscription that bundles a version of Prime Video.

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Amazon will retain the MX Player branding after the acquisition. Many of the top executives at MX Player will move to Amazon after the transaction closes.

The deal caps a nearly two-year deliberation between Amazon and MX Player as they sought to find synergies between their properties. Times Internet and its affiliate Times Group have been looking to sell off many of their digital properties in the past two years.

Amazon has been broadening its video streaming offerings in India to make noise outside of the metro cities. In 2021, Amazon launched an additional free, but ad-supported, video streaming service in India.

Amazon MX Player offers a combined library of hit shows and international shows dubbed in local languages, making it one of the largest free streaming services offering premium content in India.

A unique perspective: Nubank Mx